Strategic Management Report: HR Practices in Tourism Industry

This report provides a comprehensive analysis of strategic management principles, focusing on human resource practices, leadership theories, and organizational strategy within the context of Al Ola Travel & Tourism Company. The report begins with an executive summary and table of contents, followed by detailed answers to key questions addressing HR objectives, working procedures, and goals. It explores strategic activities for building employee commitment, quality, and flexibility, assessing the integration of these activities with organizational performance. Furthermore, the report examines external drivers, including PESTLE analysis, and their influence on HRM practices. The discussion extends to workforce demand and supply, particularly in the context of China, and concludes with an analysis of leadership theories and their practical application. References are provided to support the analysis.

Running head: STRATEGIC MANAGEMENT
Strategic Management
Name of the Student
Name of the University
Author note

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Executive Summary
The report has helped in analyzing the different kinds of HR practices that are suitable in the
organization in order to improve the overall efficiency of the organization. Furthermore, there
are different leadership and management theories that have been ascertained in order to
improve their performance effectively. It has been noticed and analyzed that there are various
talent management and human resource activities that has been achieved by the organization
to be more competitive in nature and gain competitive advantage effectively.

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Table of Contents
Assignment Task 1.....................................................................................................................3
Answer to Question 1.............................................................................................................3
Answer to Question 2.............................................................................................................4
Answer to Question 3.............................................................................................................6
Answer to Question 4.............................................................................................................9
Answer to Question 5...........................................................................................................10
Answer to Question 6...........................................................................................................11
Answer to Question 7...........................................................................................................12
Assignment Task 2...................................................................................................................14
Answer to Question 1...........................................................................................................14
Answer to Question 2...........................................................................................................16
References................................................................................................................................18

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Assignment Task 1
Answer to Question 1
The organization that has been chosen in the GCC region is Al Ola Travel & Tourism
Company that is operating their business in Dubai, UAE. There are different objectives of Al
Ola Travel & Tourism Company related to HR includes the following:
To provide accurate standard of services that is suitable in nature that is suitable for
the individuals that are comfortable in nature
To provide the entire tourist market with the quality personal that is necessary in the
tourism market (Barak 2016)
To produce different kinds of expeditions along with memories that will help them in
satisfying the different needs of the customers in an effective manner
To evaluate and analyze the economic, cultural and social kind of issues that has
affected the entire tourism industry in a negative manner (Wrench 2016)
The different procedures of Working of Al Ola Travel & Tourism Company Related
to HR management are as follows:
Welfare of the employees is the one of the main aspects that is required to be
maintained wherein the managers need to ensure that the working condition is safe for the
employees who are working in the respective tourism company and proper facilities are being
provided to the employees to satisfy the needs of the employees effectively (Sabharwal
2014).
Proper rewards and appraisal are required to be provided to the employees working
within the respective organization as this will help them in increasing the morale of the
employees effectively. The rewards can be both financial or non-financial in nature as to
understand the business interests of the employees effectively (Klarsfeld et al. 2014).

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Proper access of the different training needs of the employees is the other working
procedure that is required to be followed in the respective organization as the manager needs
to identify the training requirements as to improve the performance of the existing employees
in the organization (Trittin and Schoeneborn 2017).
Goals and Objectives of Al Ola Travel & Tourism Company
There are different goals and objectives of Al Ola Travel & Tourism Company that
includes the following:
To increase the profitability and sales of the company in an efficient manner as this
will help them in improving the customer service and provide all the available
resources to the different employees in an effective manner (Hur 2017).
Proper employee retention program is required to be maintained by the company
effectively that helps them in order to achieve the overall success of the company in
an effective manner (Human Resources Today, 2018).
Answer to Question 2
There are different strategic activities that helps in pertaining to build employee
commitment, quality and flexibility in the respective organization Al Ola Travel & Tourism
are as follows:
The company needs to clearly define the different responsibilities as proper job
description is required to be maintained as this will help them in motivating the different
employees in performing the activities as to ask for employers for the feedback as to provide
satisfaction for the employees in an effective manner (Greene and Kirton 2015).
Furthermore, the strong relationship among the different employees and employer in
the organization helps in creating healthy kind of relationship and this will include healthy
commitment among the different employees in an effective manner. Proper compensation and

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salaries are required to be provided to the employees as this will increase the employee
loyalty and this will help the organization in achieving the different objectives in an effective
manner. Additionally, the learning opportunities will be adopted by the organization wherein
this will provide different opportunities with such training program in an effective manner
(De Vito et al. 2018).
The valuing of fresh ideas along with innovations are essential in nature of the
different employees in the organization in a respective manner (Choi and Rainey 2014).
These kinds of ideas will help in creating good commitment towards the different
organizational goals along with objectives. It is the entire duty of the different employers in
the organization as they can feel that the different employees are being valued. The different
resources are required to be utilized by the company as this will assist in recognizing the
employees publicly for the different achievements (Cascio 2018).
Assessing Strategic Integration of these Activities
Proper strategic integration along with organizational performance is essential in
nature as this helps in investigating the role of the effectiveness in the organization along
with the financial performance of the entire organization. Furthermore, this can be seen that
the performance of the organization can be improved as this helps in facilitating the proper
and accurate alignment of the different business strategies with the changing business
environment effectively (Collins et al. 2017).
There are different strategic integration practices that can be adopted by the respective
organization in an effective manner and this will help in solving the different issues in an
effective manner. Proper recruitment and selection strategies have to be adopted by the
organization in order to recruit employees with proper behavioral characteristics. In order to
maintain high competitive advantage, the respective organization Al Ola Travel & Tourism

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Company will help them in attract the qualified candidates and recruit them for the growth
along with the survival (Pham 2017).
The performance appraisal program is required to be adopted by the company
effectively as this will help in becoming the constant procedure to analyze the performance of
the different employees in an effective manner. The different potential issues are required to
be handled effectively by understanding the different grievances of the employees and solve
them as per the requirements of the employees effectively and appropriately as well (Besic
and Hirt 2016).
Furthermore, the reward management practices are required to be handled by the
organization in such a manner that is an important role in HRM. The reward management
will help the different employees in the organization to increase the morale of the employees
in an effective manner (Bishop 2016). Additionally, the remuneration and compensation
programs have to be adopted by them as to understand the different requirements of the
different employees and fulfill them in an effective manner.
Lastly, the training and development has to be ascertained by the company as this will
assist the company in which the employees will be equipped in order to perform the jobs
effectively. The training is planned kind of effort which will help in facilitating the job
acquisition of the knowledge related to the job along with the updation of the skills
(Benschop et al. 2015).
Answer to Question 3
Various External Drivers Underpinning Organizational Strategy
There are different external drivers that helps in underpinning the organizational
strategy that are the different external factors that influence the organization in an effective

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manner. Proper PESTLE analysis is required to be done in order to gain a proper insight on
different kinds of factors in an effective manner.
Political Factors: This is one of the factors wherein these are basically analysis to
what a degree the government intervenes in the entire economy. Furthermore, this includes
government policies, political instability or stability in the overseas market along with foreign
trade policy and trade restrictions as well (Sabharwal 2014). Additionally, this has been seen
that the different political factors have and create a huge impact on the organizations and they
have created impact on the organizations. The different organizations need to try to respond
to the different anticipated and current future legislations and how they conduct the business
in an effective manner.
Economic Factors: This has a significant impact on how the entire company
performs the business in an effective manner and the analysis of the profitability is even
done. The different factors include economic growth, rate of interest along with inflation and
the disposable income of the different consumers and the businesses. These are the different
factors broken into macro and micro environmental factors that will create large impact on
B2C organizations in particular (lshmemri, Shahwan-Ak and Maude 2017).
Social Factors: The different social factors are the different areas that includes the
attitudes along with the shared beliefs of the entire population. The different factors include
the age distribution, growth in the population along with the career attitudes. These are the
different factors that are of particular interest and they create direct impact on analyzing the
position of the customers in the market that the marketers are required to analyze in an
effective manner (lshmemri, Shahwan-Ak and Maude 2017).
Technological Factors: The different technological factors have huge impact on the
marketing and management in a distinct manner that includes the new kinds of techniques of

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producing different goods and services, new ways of distributing the goods and services in an
effective manner as well.
Environmental Factors: These are the different factors wherein it can be seen that
there increase in the scarcity of the different raw materials along with performing the
business in an ethical manner as well. The environmental factors are essential in nature in the
organization as there are different emissions that can be caused due to different kinds of
environmental related issues (Bolman and Deal 2017).
Legal Factors: This is the other factor wherein it has been seen and noticed that there
are different legal factors that includes equal opportunities, health and safety of the different
individuals, consumer laws and rights and product safety and labelling. Furthermore, this has
been noticed that when the organization trades globally, this is important in nature to follow
the set of rules and regulations effectively and solve the issues in an appropriate manner as
well (Jackson, Schuler and Jiang 2014).
International Economic Drivers and Influence over HRM Practices in Al Ola Tourism
Company
There are different economic drivers that includes external microeconomic along with
macroeconomic factors that can affects the same. The economic factors affect the decision
making of the organization such as individual actions of the firms and consumers. The
economic drivers include the different market conditions that are prevalent in nature such as
interest rates, inflation along with recession (Bolman and Deal 2017).
In Al Ola Tourism Company, it can be seen that the economic factors can be utilized
by them as to forecast the growth trajectory of the entire sector and organization. There is
fluctuation in the exchange rates and this is affecting the entire value of the tourism company
and their policy changes in the airlines. The different charges in the ticket will create a huge

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impact on the entire organization and this has affected the entire economic environment of
the company in a negative manner (Reiche et al. 2016).
Answer to Question 4
Workforce Demand and Supply for China
The main primary element of the workforce element involves few areas that includes
demand forecasting wherein it has been seen that it is the entire process of estimating the
future number of the different individuals who are required along with the different skills and
competencies they will be requiring. Furthermore, potential human resource management is
required to estimate to keep in view the needs of the employees due to resignations along
with retirement and termination (Barak 2016).
Furthermore, the supply forecasting measures the number of the employees available
from within along with outside the organization that is allowed for absenteeism, internal
movements along with changes in the work hours. When Al Ola Tourism Company needs to
analyze the two approaches in the planning of the human resource in an effective manner that
will help in understanding the external supply to determine the relevance of the labor in a
global manner. For instance- In China, it has been seen that the demographic changes in the
population has created huge impact on the tourism business in which the demographic
changes are required to be measured effectively (Bešic and Hirt 2016).
Furthermore, it can be seen that population mobility along with government policies
are quite high in China market and this can create a positive impact on the entire organization
wherein this will be beneficial for the company in gaining more competitive advantage in the
economy. It has been seen and analyzed that in the China market, there are different kinds of
regulations wherein both the supply and demand of the tourism market is huge and this can

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be successful venture for Al Ola Company to start their business in different other parts of the
world as well.
Therefore, it can be analyzed that the process of supply and demand forecasting is
balancing the demand and supply consideration that are mainly based on the forecasted
demands and trends in the different business activity. The different kinds of analysis is
essential in nature in the organization that will help Al Ola Tourism Company in managing
the preferences of the customers effectively without much discrepancies.
Answer to Question 5
Importance of Employee Relations in Al Ola Tourism Company
The employee relations play a major role in the respective organization wherein this
has been seen that employee relation plays a major role in gaining the ultimate success of the
organization. Furthermore, the results are advantageous in nature and the result will be more
productive results in the organization. The proper and accurate employee relations will help
the employees in feeling motivated and this will help in reducing the conflicts among the
members in an effective manner (Armstrong and Taylor 2014).
The healthy employee relation reduces the problem of the absenteeism in the
workplace that can affect the company in a positive manner. The individuals in the
organization are focused towards their work and they feel motivated to attend the office daily
as well. There will be reduction in the conflict that creates productive and pleasant work
experience and this will increase the loyalty among the employees in a positive manner
(Bešić and Hirt 2016). The employees are motivated in the organization by trying to delegate
the different activities among the employees and completing the tasks in an effective manner
as well.
Key Elements of Employment Legislations

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 Social Security
 Sexual Harassment
 Remuneration and Wages
 Equal Employment Opportunity
 Working Time Regulations
Impact of Legislations on HRM Decision-Making
These are the different employment legislations that ensures the contractual
agreements of the employers’ match with such employees in compliance with the legislation.
The impact on the legislations on decision-making that designs the workplace designs
and safety measurements and the HR personnel should comply with the minimum kinds of
requirements or else there can be penalization (Greene and Kirton 2015).
Legislation helps in regulating the payroll policies along with remuneration wherein
the workings will be done as per the HR decision and this will include fairness and equality
in the tasks performed by the employees in the organization. Lastly, the main and key
objective of the legislation is shielding the different employees from discrimination and
inequality and managing the policies in an appropriate manner (Brewster, Mayrhofer and
Morley 2016).
Answer to Question 6
Discussion of Performance Management of Al Ola Tourism Company
An effective performance management plays a crucial role in managing the entire
performance in the organization. This helps in ensuring that the different employees
understand the importance of the contributions of the employees in a positive manner that
helps in increasing the morale of the employees effectively. The sole performance system is
to ensure and assess that the employees of the organization carries out their duties