Strategic Human Resource Management Report - Corinthia Hotel

This report provides a comprehensive analysis of strategic human resource management (SHRM) practices within Corinthia Hotel, a premium hospitality establishment. It begins with an introduction to SHRM and its significance, followed by an examination of current trends influencing HR strategies, including new work methods, technology integration, real-time performance feedback, and employee experience. The report then delves into internal and external factors impacting HR practices, such as operational, financial, and marketing strategies alongside technological, market, and social changes. Furthermore, it explores HRM theories, specifically Adam's Equity theory, and their effects on organizational growth and development, highlighting the importance of employee motivation and equitable treatment. The report also discusses change management models, focusing on Lewis's Change Management Model, to support HR initiatives. Finally, it addresses the monitoring of HR outcomes and emphasizes the importance of effective HR management and development for organizational success, culminating in a conclusion summarizing key findings and recommendations.

STRATEGIC HUMAN RESOURCE MANAGMENT

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1 Current trends and developments that influence HR strategies..............................................1
P2 External and internal factors influencing HR practice and strategy.......................................2
LO2..................................................................................................................................................4
P3. HRM theories affecting growth and developments...............................................................4
LO3..................................................................................................................................................5
P4. Change management model supporting HR..........................................................................5
LO4..................................................................................................................................................6
P5. Monitoring of the HR outcomes:...........................................................................................6
P6. Effective HR management and development for the organization........................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Strategic human resource management refer to the strategies made by the HRM in the
better process of the employees and the human resource in the organization to work better in the
retention and management process. The company Corinthia hotel is one of the premium range
hotel in the hospitality industry and providing the best services to its premium customer with all
the facilities of the hotel industry(Ali,2018). The report will discuss the benefits of the HRM in
Tesco for the management in getting the best utilize of the human resource and the ways by
which they can get the best of the employee in their organization to work.
LO 1
P1 Current trends and developments that influence HR strategies
There are a lot of factors which are influencing the strategies which are being used by HR
and they have to be monitored otherwise the organization is not going to have a higher
performance level. Corinthia Hotel the best hotel in London and have established a strong base
and competitive advantage in the market over time. To make sure that the internal factors not
influence the working, it is very essential for the company to be able to maintain the following
factors.
 New ways to work
HR of the Cronthia hotels have different methods to hire and to fid the best employees
from good method and strategies. For odd jobs part-time employees can be hired day time and
this is going to be good for the economic factor of the organization as well. Corinthia hotel is
having employees on contract base as well for the large events which have to be held and those
are difficult for the HR to maintain them (Sareen, 2018). There is a very imbalance functioning
which is not good for a long run but the competition in the hospitality industry is increasing
which is why the organization will have to maintain this factor effectively.
 Technology
The HR of the company are using the best of the latest technologies to make the working
bit easier and work smoothly. The attendance and online training is being provided to the
employees which is a need factor for the employees in HR to learn and be able to implement

them. This is making the processing and operations of the department slower and is not good for
Corinthia hotel.
 Real time performance
There are no time consuming meetings which are taking place in the organization due to
real time feedback channels. HR has to make sure that the managers are having a good
interaction with the employees and feedback's are taken so that any improvement which has to be
done can be done effectively which is going to be good for the performance of Corinthia hotel.
There is going to be an improved productivity which would be present in the organization if this
measure is taken by the HR of the hotel.
 Employees experience
The employees used to work in the old ways they have been using which is why the HR
has to have a good strategy for themselves to be able to operate effectively in the market. The
employees have to be monitored and trained so that the standards of the Corinthia hotel can be
maintained (Zarim and et.al., 2017). The satisfaction level of the employees has to be improved
accordingly and make sure that the employees are encouraged enough to be able to invest in the
vision which Corinthia hotel holds for themselves. The monitoring of the employees is being
done online and that is a new element which has been added in Corinthia hotel which makes the
functioning of the organization slower.
P2 External and internal factors influencing HR practice and strategy
The HR practices and strategies do get affected by the internal and external factors which
have to be maintained. The further report is going to discuss the factors which influence.
Internal Factors
 Operational strategies
There are different strategies to use the lesser staff in situation where they does not
required a lot of employees. Corinthia hotel is having a good experience of this field which is
why the HR is being able to deal with them effectively and efficiently for maintaining the
employees motivated even after the changes take place.
 Financial strategies

HR of Corinthia hotel tries to reduce the training factor in the organization so that there is
going to be a better functioning and economic factor of the organization is going to be well
(Yilmaz and Kitapci, 2017). The training program has to be molded according to the changes
which are coming in Corinthia hotel so that the employees have a better sense of direction for
themselves.
 Marketing strategies
There are new services which are being included in Corinthia hotel because of which
there has to be more employees who have to be hired and changes in the working of the
permanent staff as well. New services in Corinthia hotel are Swimming pool, gym, spa, etc for
the comfort level of the customers.
External Factors
 Technological changes
There has to be a good networking and that can take place with technological changes so
that the Corinthia hotel will be able to operate effectively in the market. There has to be good
communication in the hotel so that the changes which are coming in the technological changes
can come in easily which is going to be very good for the performance level. New technology
makes the working of human resource slower and the efficiency is not going to be present for a
long run.
 Market changes
It include new technologies of the HR in the market of doing the employment process
which also include the portals and new IT software which HR need to adopt in the workplace to
increase the working. Market changes include the new techniques and strategies to the company
in providing the services to its audience as the competition in the market required a lot of quality
and changes to work in the best way in the market situations. Market change also include the
ways by which the company can get affected in its market condition and the brand name.
Corinthia Hotels work in the best of the markets and accept the changes to work in the new
market.
 Social changes.
Social changes HR focus is on no gender bias in the workplace and maintaining the
perfect balance in the office with all the genders. Social changes include the change of mentality

among the company and the change of taste and trends for the customer can affect the business
of the hospitality a lot. Social changes can directly affect as it is one of that change which can
change all the market condition according to the trends and preferences.
LO2
P3. HRM theories affecting growth and developments.
HRM theories are those theories which help the HR in maintaining the business
management related to all the HR field in the organization, and they way in which the HRM
theory helps the company in growth and development. Theories are as follows: -
Adam's Equity theory: -
Adam's equity model is the model in the HRM management theory which show the
importance in the equal rights to every one in the organization. The theory suggests that working
in the organization required an equal right in the organization which can help the company work
and gets development in the best direction with equality among all. The theory helps the
company in getting motivate the employees and the people of the organization(Stokes,2019).
The theory is basically built on the belief that it demotivate the job and the employer both
are not equal inn relation as their input are greater than the output they get. It affects the
organization as the employees get demotivated and it tends to increase the fewer efforts in the
workplace and the less in the motivation and increase the demotivation towards the work. It is
important for the company Corinthia Hotel to make the employee feel motivated and stay
positive towards the work which can improve the working of the company. The company works
in the service sector which required best of the employee who stay motivated and work hard as
the service industry and hospitality required a huge dedication and motivation by the employee
towards the company so that company can grow and gets developed.
The inputs are the efforts, loyalty towards the company, hard work, commitment, skills
of the employee, ability to do the working,flexibility, tolerance etc. Outputs are the financial
rewards, money, salary, praise, reputation, job security etc.
Company gets developed & find growth if they employee stay motivated toward the working and
for that the Corinthia Hotel need to provide the best output and the equal output to the input the
employee add in the organization to make it the best in the market and get the company goals as
soon as possible.

Adam's equity model help the company HR in development & the growth as ir is the HR
work to make such equal rights and give every person equality so that they stay motivated and
work best for the company. HR need to make the best strategy to get the employee feel secure
and safe in the organization and make them work for the best in personal and professional goals.
HR need to make such deed in the organization related to the employee which provide a legal
document to the employee to feel equal and feel safe in the organization so that they work hard
to get the best output and also include in the company goals by providing the best in the service
to the hospitality industry and help the Corinthia Hotels in growth and development.
LO3
P4. Change management model supporting HR.
Change management refer to the implementing of the changes within the company and
putting new things and applying the new implement in the organization are the management
changes which can also change a lot of working in the company and to get and accept the
changes the company need to make proper plans and direction by which the change does not
affect the business in negative results. Changes in the hospitality are a very common thing as it is
important to change according to the situation and trends to get more of the audience in the
hotels and increase the business, but the changes also need a proper training and development og
the employees and the management and for that HR need to plan a lot of strategies to make sure
that they make something which can help the employee and the management in the best direction
of the working and apply changes.
Lewis's Change Management Model: -
It is one of the popular and most accepted model of change in the management with
effective results. It helped the company in understanding the best of the structural changes in the
industry and company and also the organizational changes. This model is consisted on basic 3
stages which are as follows: -
1. Unfreeze: - This stage of the lewis model of the management in the change is the stage of
preparation where employers get prepared for the change and are ready to see the
organization management change. It is a crucial stage as it required a lot of
communication within the employees explaining that why the change is applied and how
the changes can benefit both the company and personal development of the employer in

the organization(Bogićević-Milikić,2019). HR unfreezes the working of the employee
before the change start and in Corithia Hotel the HR first unfreeze all the working in all
the department and explain the employees about the reason by which they are doing
change.
2. Change: - At the second stage of the model the change in the plan starts and
implemented by the HRM. After explaining that why the change required to the
employee the company Corinthia Hotel start the implementing of the change in the
company from this stage. HR starts the change in the Hotel and implement the change on
the practical terms to make it acceptable from all the employees.
3. Refreeze: - Refreeze stage refer to that stage in which the employee accepts the changes
made by the company and gets back in the daily routine working and the change is
accepted on the full note with the regular working. Corintia hotels make their employee
work in the change in the final stages so that the workflow remains at the best(Lengnick-
Hall,2019). HR make sure that the company is working on the changes wit full routine in
the hotel in all the departments.
LO4
P5. Monitoring of the HR outcomes:
Monitoring of the HR outcomes can be told by way the HR works in the organization and
provide the best of the Human resource management in the company context. This involves: -
Retention Rate: - The monitoring of HR outcomes can be measured by the retention of
employees in the organization and the retention rate to be calculated. Retention is one of the
major part of the HRM and it is a crucial part of company as it enable the money saving as the
expense of the training and development can be saved by retention of the company employees.
Hiring new employee cost training and development and retaining old employee helps the
working better in the performance as employee is all aware of company norms and situation and
how to work best in Corinthia Hotel.
IT: - Companies use the best IT solutions to monitor the HR outcomes in the organization which
involve all the data of the working the HR did in the company for a particular period of time and
the management can calculate the working outcomes of the HR with the IT help in the company.

Monitoring help in finding the HR management issues and conflicts which need to be varified
and company can monitor the best of the HR outcomes and take decision regarding the same.
KPIs: - It is a way by which the company can get the bes details about the company and gets all
the major information which include the working of the HR in recent period and as well as the
old data by which they can calculate the best of the outcomes of the HR in the recent period.
P6. Effective HR management and development for the organization.
HR management in the development and growth to sustainability for the company mean
the ways by which the HRM helps the company in getting the best of the human resources and
improve the company employees with better employment and other factors such as: -
Retention: - It is one of the most important and crucial task for HR and it helps the company in
growth & development by providing the retention rate high in the Corinthia Hotel and it can help
the company in saving the financial expense of the brand in the training and development of the
employees. Retention of the top management help in making the best use of the top management
for a longer period and improve the working in the service industry. It is important for the
company in getting the top management retained get improvement in result and better
goals(Colakoglu,2019).
Employee job security: - HR maintain the process by which the employee gets the best of the
job security among the company and feel secure working in th organizarion, Corinthia Hotels
HR wortk in the job security and safety for the employee so that they can work better and can
work more hard and improve the performance in the company context. Job security improve the
working of the employee in the organization and the hospitality gets more better services.
(Boxall,2018).
Motivation & development: - Motivation and development of the employee is and duty of the
HR to make it sure. HR motivate and develop the employee in the best ways so that the
management can utilize the employee in all the circumstances and help the company in getting
the result completed. It is important for the Corinthia Hotels that the staff working need to be
motivated towards the work and are developed to work in the service industry of the hospitality
sector.

Training: - Weather the employee are well-trained or not, it is important for the HR to manage
the employee and provide the best of the training to them which can help them in the best
utilization in the company and gets the best result by their performance. Corinthia Hotels want
their employee to be proper trained so that the sustainable development gets increased(Hu,2016).
CONCLUSION
The report concludes the importance of the HRM in the industry and provide the best
example by which the importance of the human resource can be managed. The report concludes
that for growth and development of the Corinthia Hotels the company need the best trained and
developed employees in the best deals to mange the financial terms and gets input of the best
quality form the employee. It further concludes the importance of HRM in the organization in
retention of the employee, development of the employee to keep motivated in the best of the ays
to work in the industry(Reade,2019).

REFERENCES
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