This report addresses key aspects of Strategic Human Resource Management (SHRM). It begins by comparing Universalist and Contingent approaches to HR strategy design, highlighting the strengths and weaknesses of each. The report argues that a blended approach, using Universalist principles at the surface level and Contingent approaches for deeper organizational alignment, is most effective. Furthermore, the report emphasizes the increasing importance of employee engagement, detailing its positive impact on productivity, retention, employee morale, and overall job satisfaction. It also discusses emotional labor in service industries, stressing the need for proper training and support mechanisms to help employees manage emotional demands. Assignment 2 discusses the importance of aesthetic and emotional labour. The report concludes by reinforcing the critical role of SHRM in achieving organizational success through strategic HR practices and a focus on employee well-being. Desklib offers a variety of resources, including past papers and solved assignments, to support students in their academic pursuits.