Strategic Issues in HRM: An Analysis of Google's Practices

This report examines strategic human resource management (HRM) issues within Google, a multinational technology company. It begins by identifying three key demographic changes in Google's home country, the United States, including shifts in workplace diversity, the rise of millennials, and changing family structures. The report then emphasizes the critical role of the HR department in Google, detailing its responsibilities in recruitment, training and development, compensation, employee benefits, and legal compliance. The report also highlights the significance of HR strategies in fostering an innovative and employee-friendly work culture. Furthermore, the report addresses cultural issues arising from management practices, emphasizing the need for Google to value cultural diversity to maintain a harmonious workplace. The report concludes by analyzing specific cultural issues and providing insights into performance management, training, and employee benefits within Google, emphasizing the importance of adapting HR strategies to meet the evolving needs of the workforce and maintain a competitive edge.

Strategic issues in HRM

Table of Contents
Introduction .....................................................................................................................................3
Task 1...............................................................................................................................................3
Question 1 Three key demographic changes that occurred in organization home country. ...........3
Questions 2 ......................................................................................................................................8
Task 2.............................................................................................................................................13
Conclusion ....................................................................................................................................15
References .....................................................................................................................................16

INTRODUCTION
H R Department plays significant role in organisation which works for employee welfare
and manage the workforce. H R is responsible for hiring, giving compensation, managing payroll
in the firm (Aklamanu, Degbey and Tarba, 2016). It is responsible to handle all other employees
in a business and to improve effectiveness of employees so that are able to achieve organization
goals. Present study is based on Google, Google is a multinational company and working at an
extreme level all over the world Report is prepared on strategic issues of HRM. Report will show
role of HR department in development of Google. Different changes that have huge impact on
growth of organization will be discussed in this assignment. Different cultural issues that arises
in the workplace will be explained.
TASK 1
Question 1 Three key demographic changes that occurred in organization home country.
Google is an American multinational company that provide internet services and
products. Google has prepared platform for other companies where firms can advertise their
services & products (Boon, 2016).
Social changes
Changes occurred in society have a huge impact on overall development of their
business. there is need to analyse culture, values and norms of people (Jamali, El Dirani and
Harwood, 2015). Advancement in technology has made work easy for everyone and they are
able to complete their task on time with efficiency. Workplace diversity has improved the
working efficiency of company, as Google has started recruiting female candidates and now firm
is offering them equal salaries as male are receiving. This has helped the firm in creating healthy
workplace atmosphere at workplace.
Religious diversity is maintained in Google, company is hiring people from different religion,
this helps business in knowing about new culture and getting innovative ideas to improve
working performance (Bourke and Crowley, 2015).
Young people are being hired by human resource department where Google is paying attention
on giving employment opportunity to young blood who is dedicated towards the work and have

positive behaviour towards the work. This type of people are worthwhile for organisational and
they put hard efforts to improve the company’s level of performance (Bratton and Gold, 2017).
Millennials are largest to share spotlight
In America Millennials are more educated and earn more than old American population.
Due to expansion of business large number of employment opportunities are rising for youth that
help them in their own development and effective utilization of products and services available
to them in an organization.
Income are rising
Due to development of google large number of employment opportunities available for
population that help them in their development and effective utilization of products & services
and require to promote their business at a large scale to improve capabilities of their services
(DeCenzo, Robbins and Verhulst, 2016.) . Google provide large number of opportunities to their
employees.
Changing family structure
People of America like to live in separate family rather than join family. They like
freedom hence this type of structuring of life encourage them to pay more attention on their work
rather than families (Brewster, 2017).
Technology development
America is the developed country where companies are using advanced technologies. Use
of such technology has made the work so easy and reduced workload of employees as well.
Technology helps them in their own development and effective utilization of services in an
appropriate way that aids them in development of lives. Technology reduces efforts of people
and help in their overall development and utilization of resources effectively (Brueller, Carmeli
and Markman, 2018).
Reduce life expectancy of population.
Google help to reduce efforts of people because all important information about anything
individual is able to find easily by just one click that help them to engage large number of people

towards their services. Due to less physical efforts people are become lazy and it also increases
diseases and reduces life of population (Cascio and Boudreau, 2016).
Importance of the role of HR department
HR department assists to manage working of employees in an organization. It provides
them facilities and training so that workers can manage their work and can complete it on time
HR is responsible for implementing new laws and rules for smooth working of organization(De
Vos and Van der Heijden, 2017.). HR creates smooth working atmosphere where people like to
work and development of their efficiency level. Human resource department is very important
functional unit that continuously work for the development of organization and improve
effectiveness of their services
Hiring and recruitment
Human resource department hires most talented people in Google those who are
technically sound and have ability to work better in the business unit. Recruitment of right
person is beneficial for smooth functioning of operations and it gives benefit to the organisation
in gaining competitive advantage as well (Bourke and Crowley, 2015). Google HR department
play an effective role in hiring employees that help them to accomplish goals and objectives of
organization and require to develop overall potential of their products and services. Trying to
match skills of employees with the job they are interviewing and assign them their tasks and
goals to, improve their ability and effectiveness at an extreme level and help in overall
establishment business, it is a real challenge.
Training and development
HR departments duty is to make sure that employees are trained to work with
new technology to improve their creativity that help organization in their overall development to
achieve goals on time and effectively (Keegan, Ringhofer and Huemann, 2018. ). Training helps
employees of google to understand new trends and policies of business and help to promote
overall effectiveness of their products and services and require at each and every stage of
company.
Handling compensation

HR plays an important role while paying compensation and salaries to their employees so
they are able to develop and improve competency of their business and help to develop at a
dominant level and require at each and every stage in an organization(Delery and Roumpi,
2017.) . HR needs to make sure that employees are getting salary and compensation amount for
efforts done by them at google. If employees are getting fair pay for their efforts and success,
their work involvement and effectiveness is obviously higher.
Employee benefits
Human resource department of Google need to take care and manage all work result and
performance of their employees (Cascio and Boudreau, 2016). Need to take care and develop
wellness program for their employees so that they are motivated. Provide them leaves and proper
remuneration and salaries on the efforts done by employees. Google need to develop employees
benefit program that help them to connect their employees with organization goals and
objectives.
Employee relations
HR need to increase employee participation in organization decision making provide
them opportunity to bring out their innovation and creativity that help in expansion of
organization at a large scale . Need to develop effective communication with their employees to
make them familiar with working of an organization. It helps google to solve disputes in their
employees to improve overall effectiveness of their organization (Brueller, Carmeli and
Markman, 2018).
Legal responsibilities
Need to provide equal opportunities to all employees so they are able to improve overall
effectiveness of organization and help in development of business and work to obtain goals and
objectives. Need to set standard work hours for their employees and try to develop overall
potential of their services & products. Require to develop overall capabilities of their services
(Bourke and Crowley, 2015).
Importance of HR strategies
HR strategies help to develop and improve effectiveness of organization at a dominant
level and try to expand business at a large scale work towards development of goals and

objectives of organization(Taylor, Doherty and McGraw, 2015.) . Google need to develop
effective HR strategies that help them in development of their vision and require to develop their
business at a dominant level and to improve potential of their products and services. HR
department help to increase profitability and to develop business at an extreme level, improving
effectiveness of their products & services and help to retain effective employees in overall
development of Google at an upper level.
Innovative and employee friendly work culture
HR help to develop strategies to bring out innovation of their employees and help to build
effective work environment culture that is able to satisfy their customer services expectations.
They help to encourage employees to work efficiently towards development of organization.
They have effective leaders that help to create an environment to develop business at a large
scale (Aklamanu, Degbey and Tarba, 2016.) . Help to solve confusion of their employees to
develop their business at an extreme level and improve their services. Need to improve
technology up gradation in their services.
Recruitment and staffing
Large number of individual apply to get job in google but only few of them get
opportunity to work in their organization. Google HR department focus on to get right person for
right job on basis of their skills and abilities. Focus of google is to develop and innovate their
business with employees that are able to achieve their goals. HR department focus on hiring
talented employees with skills to be innovative (Boon, 2016). Analyse cultural competency of
candidate to cope up with organizations norms and values. If employees are able to become
cultural compatible then they also improve their efforts for company to promote and improve
presence of business. HR help to develop budget for google to recruit new employees. Check
effectiveness of candidate to cope up with new technologies and trends.
Performance management
Provide equal chance to each candidate to develop and improve themselves, as well their
career development and performances plays a big role in retaining best asset and establishing
their business. Leaders of Google provide task to their team members on the basis of the interest
and abilities(Hollenbeck and Jamieson, 2015.) . Every employee need to learn continuously and

face challenges. Reward employees and develop recognition in an organization on the basis of
their abilities.
Training and development
HR prepare strategies to train and develop their employees and to make effective
utilization and improve their staff member’s overall development. Google provide an effective
work environment that help employees for continuous learning. Strategies for effective training
help to make their employees understand new technologies and trends help organization in
growth and improvement of quality in their services. They develop training programmes to train
their employees in some areas, making sure competences, capabilities and skills are up to date
and employees performances are regularly reviewed (Bratton and Gold, 2017).
Benefits and perks
HR department of google develop strategies to motivate and innovate their employees.
They provide flexible work hours and casual dressing at work place(Kirk, 2016.) . Provide meals
and drinks retirement plans, health benefits, expert help that help them to attract large number of
people towards their organization. .
QUESTIONS 2
Cultural issues arising due to management
Large number of issues are arising in Google that negatively impact on overall
development and reduces effectiveness as well. Google needs to give value to each culture’s
employees in order to maintain diversity at workplace effectively.
As per the view of Boon, (2016) Best fit approach of SHRM shows all activities of
different department work together for development of business and to innovate their services.
Sometimes due to lack of alignment employees unable to work according to requirement.
Google’s management must ensure that business activities are run in the perfect manner which
suits the situation well. Managers must treat employees according to the situation. This type of
atmosphere is helpful in creating healthy workplace culture and improving the working
efficiency.
Cascio and Boudreau, (2016) stated that Best practice approach helps to improve overall
performance of organization b hiring effective employees for development of organization(Boon,

2016. ). Need to train employees towards development of organization. Need to share plans with
their employees to develop relations. HR always have to implement such practices that are best.
They needs not to change practices according to situation, they have to ensure that best activities
are being performed at workplace so that enterprise can get the best results out of it.
Employees are bored, discouraged
Employees of google are bored due to doing same task regularly in their organization. It
effects their overall motivation and reduces their effectiveness. They are unhappy and not able to
work according to requirement. Google’s HR department needs to build trust in their employees
so they are able to expand and improve effectiveness of their company (Bratton and Gold, 2017).
Supervisors are under equipped
Supervisors of google are under quipped and have less resources to guide their workers
so they are not able to make them work effectively according to requirement of their
organization(Bourke and Crowley, 2015.) . They need effective tools and techniques that help
them in their development and effective utilization of products & services that help them to
achieve aim and objectives of their organization at a large scale.
Conflict or tension
Leader of google faces problem to coordinate with their employees if any conflict arises
between their employees. Employees need to be effective towards development and achievement
of their goals, tasks and job responsibilities. Conflict make employees ineffective and develop
negativity which reduces their overall morale and their own development in organization. Due to
nasty politics in organization it develop stress in employees (Brewster, 2017).
Not in touch with real world
Employees of google are not in touch with real world that effects their overall
productivity and effectiveness to develop and innovate their business. Employees are working in
offices and unable to get information about outside world and it effects their ability to develop
and expand their social abilities. This reduces innovation and creativity of their employees.
Google provide all services to their employees in their office to satisfy them and make them
productive towards goals of an organization. Google try to make their employees feel happy and
productive towards goals of their organization.

Politics in organization
Unfortunately, due to nasty politics by some employees at Google, affects their overall
productivity to develop and innovate their organization at a large scale. Politics make employee’s
work ineffective. They are unable to develop according to requirement of their business and to
motivate employees towards work (Cascio, 2015) . Google needs to take necessary steps to
reduce politics and develop rules against people or employees who play politics. Need to make
their employees effective towards development of organization.
Communication flows down
Ineffective communication between employees in google affects their overall success and
development of their organization at an extreme level. Ineffective communication makes their
employees unable to understand and develop their work and business.
Possible benefits rewards in organization
Employees are one of the most important factors for overall expansion and effectiveness
of organization and help to develop growth in business(Marler and Parry, 2016.). Google needs
to provide effective benefits and rewards to their employees so they are able to attract them
effectively with organization working and help them to increase their capabilities at a large scale.
Provide flexibility
Google provide flexibility to their employees that help them to reduce burden and
improve effectiveness in their services and help them in promotion of their company at an
extreme level and try to cope them with new technologies. They provide flexibility work hours
that help employees to manage their personal as well as professional life (Cascio and Boudreau,
20160.
Promote diversity
Help their employees to complete multiple task that help them to make positive impact on
their employees and to develop their skills and abilities. Due to increasing participation in
different task employees are able to develop their skills and able to achieve their personal goals.
Listen respond and adapt

Google try to increase participation of their employees and provide them opportunities to
bring out their suggestion. Leaders are available to listen to problems of employees in
organization and try to solve those issues of their employees, making them effective towards
development and attainment of goals and tasks of business (Boon, 2016).
Encourage development
Google help their employees and encourage them towards work. Leaders motivate them
to attain their personal target with achievement of organizational goals(Stewart and Brown,
2019.). Provide training programmes for development of their employees. Help them to cope up
with all other employees in their organization.
Offers unique benefits
Google offers unique benefits to their employees like education allowances for children's
of their employees. Provide food on office premises, laundry for their employees to wash their
clothes. Provide retirement plans to their employees that make them effective towards
development of organization.
Develop recognition
Google develop recognition for some of their employees that help them in development
and accomplishment of their goals and tasks and help to make them satisfied towards working of
their business. Recognition of their employees help them to increase productivity and engage
their employees effectively with goals of their organization. Motivate them to develop their skills
(Brewster, 2017).
Role of HR department
HR department plays an important role in motivating and engaging employees with
overall promotion of organization and help employees to satisfy their wants and desires(Brueller,
Carmeli and Markman, 2018.) . HR department need to be effective for development and
utilization of resources of organization at an extreme level and improve competency of their
products and services.
Human resource planning

HR department of google develop plans for their employees and provide them task on the
basis of their skills and abilities that help them to develop their workers and increase their
potential for development of organization goals. Proper allocation of employees help them to
develop and increase profitability of their organization.
Provide rewards
They provide rewards to their employees on the basis of their efforts in job. Rewards help
them to engage their employees to work effectively in future to gain more reward. Reward to
employees help to improve their performance in near future and help organization to develop
their business and increase their abilities (Brueller, Carmeli and Markman, 2018).
Career planning
Google concern towards their employees help them to increase potential and engagement
of their employees. They develop career planning for their employees to secure their future. They
set opportunities for their employees so they are able to develop themselves and achieve their
own goals.
Industry relation
HR department of google take proper care to develop effective relation with their
employees to engage them effectively with work environment and works towards development
and effective utilization of goals and objectives of their organization(Bratton and Gold, 2017.) .
Relation help them to solve disputes in organization. Relation help them to know about their
employees and get information about their needs and motivate them by fulfilling their needs.
Employee participation
Google need to develop employee participation in overall working of business to develop
skills and abilities of workers. Communicate organizations vision and mission with them so they
put their efforts to fulfil those goals. Communication help them to develop a positive relation
with their employees and help them in their overall development.
Health and safety
Google provide benefits to their employees for their health and development and works
for development of their employees and satisfy their needs and wants.