Analyzing SHRM Impact on Thai Airways: Employee Attitude & Outcome

This report investigates the impact of strategic human resource management (SHRM) on employee behavior and work outcomes within Thai Airways. The study begins with an introduction highlighting the significance of SHRM in enhancing organizational performance and competitiveness. The ratio...Read More

Research feasibility
plan
1

Table of Contents
Research feasibility plan..................................................................................................................1
Introduction......................................................................................................................................3
Rationale of the study.............................................................................................................3
Literature review..............................................................................................................................4
Methodology....................................................................................................................................6
Gantt chart........................................................................................................................................7
Activities and timescales..................................................................................................................7
Reference.......................................................................................................................................10
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Title – The impact of strategic human resources management on employees’ attitude behaviour
and work outcome on proposed organisation Thai airways.
Introduction
In modern era., organisations are looking for to make much competition among them in
order to increase customer base and sales.. These rapid changes stem from globalization and it's
rapidly impacting the work-related behaviour of employees. There are many firms driven by the
market to set goals in their performance (Boohene and Asuinura, 2010). Many of the goals are
such as accomplishing sales and profit, cost reduction, enhance customer base etc. These all
goals can be accomplished through the human resources management within the firm. The
workforce is one of the main keys to success and enables to accomplish organisational
performance. In present firm, human resources management is one of the essential sources in
order to accomplish goals and objectives. The present research is based on analysing the impact
of strategic human resources management on employee’s attitude behavior and work outcome.
The main purpose of strategic human resources management is to improve performance of the
business with the help of people management (Çalişkan, 2015). It is essential for the for the
company to manage human resources in an effective manner in order to accomplish desired
objectives.
Rationale of the study
The strategic human resource is known as a procedure which includes the usage of the
main approach to developing the various human resources strategies which are combined with
the business strategy (Vui-Yee, 2015). Along with this, it focuses on the action which
differentiates the firm from its competitors. There is an increase in competition among
companies due to which it becomes essential for the firm to focus on enhancing the performance
of human resource in order to accomplish a goal and survive in the competitive market. SHRM is
known as essential part of the business strategy which help in accomplishing success. The main
focus of SHRM is to accomplish set objective on time. The present research will help in
developing a deep understanding related to the significance of SHRM and its impact on overall
performance of the firm.
Aims and objectives
Aim: To analyse the impact of strategic human resources management on employee’s attitude
behaviour and work outcome- A study of Thai Airways
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Objectives
 To understand the importance of strategic human resources management for the Thai
Airways
 To analyse the relationship between strategic human resources management and work
outcome
 To evaluate the impact of strategic human resources management on employee’s attitude
behaviour.
 To recommend strategies for improving strategic human resources management practices
in order to improve work performance.
Research questions
 What is the importance of strategic human resources management for the Thai Airways?
 What is the relationship between strategic human resources management and work
outcome of Thai Airways?
 How strategic human resources management can impact employees attitude of Thai
Airways?
 What are the strategies for improving strategic human resources management practices in
order to improve work performance of Thai Airways?
Literature review
Sources Topic Brief explanation Link with aims and
objectives
4

Vui-Yee, 2015.. The impact of
strategic human
resource management
on employee
outcomes in private
and public limited
companies in
Malaysia
This research will
provide information
related to the two
business strategies
and human resources
practices. It will help
in developing
understanding relate
to the HRM practices
mediate the
interaction of business
strategy and
employee’s outcome.
This research will
help in reaching aims
of the objectives
because in this they
way human resources
practices help in
improving business
performance in
provided in detail
which help in
supporting the
findings of the present
research.
Çalişkan, 2015. The impact of
strategic human
resource management
on organizational
performance
In this research
effectiveness if
SHRM is provided in
detail which help in
improving
performance of
employees
This research will
help in explaining the
importance of SHRM
for the firm. This will
assist the objectives of
present research.
Cania, 2014. The impact of
strategic human
resource management
on organizational
performance
It is essential for
company to link HRM
with business strategy
in respect to improve
performance.
Hence the research
topic is direcly linked
with the aims and
objectives
Boohene, and
Asuinura, 2010..
The effect of human
resource management
practices on corporate
performance: A study
of graphic
communications
Organisational
performance is one of
the essential and
broadly and
extensively used
dependent variable
The way human
resources carry out
their work in order to
accomplish business
objectives is critically
reflected which help
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group limited within the
organisational studies.
Business goal can be
accomplished with the
help of effective
SHRM strategies.
in accomplishing
present study aim and
objecticves.
Methodology
Research methodology is one of the important parts of the research which provides
various tools and techniques related to the way of completing the investigation in an effective
manner. Here below are provided different tools and techniques.
Research design: Research design is referred to process through which all the collected
information and analysing the result in an effective manner in order to reach the aim. It is
classified into three types that are exploratory, explanatory and descriptive (Winit‐Watjana,
2016). The present research is based on analysing the impact of strategic human resources
management on employee’s attitude behaviour and work outcome, therefore descriptive research
design will be used in order to complete the research in an effective manner. The motive for
choosing this design is that it will help in explaining the population which is enclosed in the
entire study
Research approach: Research approach is one of the essential aspects which shed light on the
method through which data is collected. It is divided into two types that are inductive and
deductive (Mebius, Kennedy and Howick, 2016). For the current investigation inductive
approach will be choosen by the investigator because it demands generalisation of gathered
information and then focuses on specific one. When qualitative research is conducted then it
helps in providing effective results. It also help the investigator in order to understand selected
topic in an effective manner and it link with collection primary data.
Data collection: The data collection is a procedure of assembly data on the selected topic that
is the impact of strategic human resources management on work outcome. There are two
methods through which information can be gathered for the research primary and secondary
(Bailly and Comino, 2017). For the current investigation, both primary and secondary method
will be used by the investigator. In primary research, data will be gathered from employees of
6

Thai airways through a survey. On the other side, secondary information will be gathered
through books, journals, and internet.
Sampling: In order to conduct survey sampling method will be used in which lead to reduce
the chances of bias and provide equal opportunity of being selected (Wright, Wahoush. and Jack,
2016). Here 30 employees of Thai Airways will be selected randomly.
Data analysis: Data analysis is one of the important parts of the research in which all the
gathered information will be analysed. There are two different methods through which
information which can be analysed that is qualitative and quantitative (Kerr, Eckert and
Wandwabwa, 2016). For the present research qualitative technique will be used for the
investigation. Under this thematic perception will be carried out in which various themes will be
prepared based on results. Along with this, different charts and tables will be prepared in order to
support the findings.
Ethical consideration: In order to carry out research in an effectice manner it is essential for the
investigator to follow some ethics. While carrying out the research it is essential to do not force
any respondent for taking part in the research. All the information provided by the investigator
need to be kept safe and destroy after use. Apart from this all the secondary information need to
properly cited and gathered from authentic sources in order to make research effective and
reliable
Back up plan
There are some alternative methods available in order to carry out research which can be
used by investigator. At the time when researcher face issues in carrying out primary research
then it can adopt secondary method for data collection.
Back up plan
Research methodology Alternative approach
Research design Exploratory method which help in uncover
research issues
Research approach Deductive approach which focus on collecting
general information first then move toward the
specific.
Data collection In alternative secondary method can be used
for carrying out analysis
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Data analysis Quantitative technique
Gantt chart
Activities and timescales
Activit
y
1th
Week
2nd
Wee
k
3rd
Week
4th
Wee
k
5th
Week
6th
Week
7th
Week
8th
Wee
k
9th
Wee
k
10th
Week
Selecti
on of
resear
ch
topic
condu
cting
second
ary
resear
ch
Metho
ds and
techni
que
Propos
al
compl
etion
Prepar
ing
questi
8

ons
Condu
cting
survey
Analys
ing
inform
ation
recom
menda
tion
and
results
Submi
ssion
of the
projec
t
9

Reference
Bailly, A. and Comino, L., 2017. Using Pragmatist Philosophy in Consumer Research:
Influences and Prospects. In Marketing at the Confluence between Entertainment and
Analytics (pp. 729-734). Springer, Cham.
Boohene, R. and Asuinura, E.L., 2010. The effect of human resource management practices on
corporate performance: A study of graphic communications group limited. International
Business Research, 4(1), p.266.
Çalişkan, E.N., 2015. The impact of strategic human resource management on organizational
performance. Deniz Bilimleri ve Mühendisliği Dergisi, 6(2), pp.100-116.
Cania, L., 2014. The impact of strategic human resource management on organizational
performance. Economia. Seria Management, 17(2), pp.373-383.
Creswell, J. W. and Poth, C. N., 2017. Qualitative inquiry and research design: Choosing among
five approaches. Sage publications.
Kerr, R., Eckert, L. O., Winikoff, B., Durocher, J., Meher, S., Fawcus, S., Mundle, S., Mol, B.,
Arulkumaran, S., Khan, K. and Wandwabwa, J., 2016. Postpartum haemorrhage: Case
definition and guidelines for data collection, analysis, and presentation of immunization
safety data.Vaccine.34(49).
Mebius, A., Kennedy, A. G. and Howick, J., 2016. Research gaps in the philosophy of evidence‐
based medicine. Philosophy Compass.11(11). pp.757-771.
Vui-Yee, K., 2015. The impact of strategic human resource management on employee outcomes
in private and public limited companies in Malaysia. Journal of Human Values, 21(2),
pp.75-86.
Winit‐Watjana, W., 2016. Research philosophy in pharmacy practice: necessity and relevance.
International Journal of Pharmacy Practice.24(6). pp.428-436.
Wright, A. L., Wahoush, O., Ballantyne, M., Gabel, C. and Jack, S. M., 2016. Qualitative Health
Research Involving Indigenous Peoples: Culturally Appropriate Data Collection Methods.
The Qualitative Report.21(12). p.2230.
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