Strategic HRM Implementation: A Study of Gauci Automobiles Malta

This report provides an analysis of the Human Resource Management (HRM) strategies and practices implemented at Gauci Automobiles in Malta. It highlights the critical role of HRM in recruitment, training, and ensuring employee satisfaction to meet organizational goals. The report discusses HRM's involvement in various aspects, including job postings, employee benefits, and workplace safety. It also addresses the importance of aligning physical resources with increasing production demands and the role of marketing in enhancing customer relationships. Furthermore, the report emphasizes the necessity of Information Systems Management (ISM) for efficient data handling and staying competitive in the automotive industry, recommending the adoption of digitized applications and updated technologies to streamline business processes and improve overall organizational performance. This student contributed assignment is available on Desklib for further learning.

Running head: HRM
Strategic Human Resource Management
Name of the Student:
Name of the University:
Author’s Note:

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Activity 1: Human Resource Management (HRM)
HRM has a major role to play in any and every business organization. They make sure that the
best employees are being hired and trained thoroughly. This helps in attaining all the goals and
objectives of the business. Same is seen in the Gauci Automobiles of Malta
(Gauciautomobiles.com. 2018). On the other hand, it has been argued by Allen and Vardaman
(2017) HRM often makes mistakes like keeping am old employee handbook. This makes the
employees unaware about the present laws in the employment relations.
I have been part of this car manufacturing company for my internship. In the course of
my Internship, I have been able to learn about the different kinds of roles played by the HRM for
attaining the overall goals and objectives of the company. User (2018) has stated that as it was an
automotive company it had to keep pace with all the upcoming technology and the new
expertise.. On the contrary Galliers and Leidner (2014) have stated that HRM often did not carry
on the recruiting process properly. It was often very hasty and there were lot of mistakes in the
process. So, efforts are to be made for increasing the efficiency of the process.
In this organization, the HRM plays a major role in many different ways. They make sure
that the re-recruitment is being carried on properly. They analyze and identify the job posts that
are vacant. It is also the HRM who has to post all the new job advertisements through the online
job portals and the other forms of job portals as well. They make sure that the customers are
satisfied all the time. The company is also able to keep their products ready or sale at any given
point of time. The HRM recruits the best individuals for this job because they make sure that
they are being able to deliver the best to their customers.

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As per the opinion of Bratton and Gold (2017), HRM has to talk with the shortlisted
candidates, talk with them over the phone and also arrange for the interviews. It is also the HRM
who assists the managers to carry on the process of the interview in a proper way. As it is an
automotive or a car manufacturing company there are the chances of accidents, particularly in
the manufacturing unit. HRM maintains a thorough workplace and assures that the employees
get a good and safe environment for working.
They also look after the compensation and the benefits of the employees working within
the organization.
The HRM department has the duty of looking after the retention of the employees as
well. They have developed many employee benefit schemes so that they can make the employees
happy (Akunda, Chen and Gikiri 2018). They also arrange for regular meetings and make sure
that the employees are getting a platform for talking about their expediencies, sharing any kinds
of opinions or feedbacks. They also make sure that there are a performance bonus and a proper
reward system for all the employees. They know how to retain the employees by motivating their
efforts and encouraging their hard work as well.
As it is a manufacturing company, they have to keep themselves updated with the latest
information coming up in the market. All the employees have to be trained properly in order to
meet the needs and requirements of the customers. The HRM department arranges for many
meeting sessions where they try to analyze the skill gaps among their employees. They want to
make sure that the employees are opening up about their problems. They have arranged for many
training sessions where they invite the experts in training the employees of their organization
with the best knowledge and the expertise available.

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The employees realize that they are valued within the organization. They realize the feeling of
belongingness and feel themselves to be an important part of the organization. They also get
proper training for developing any kids of skill gaps that they are suffering from. Moreover, the
HRM officials act as a bridge between the employees and the managers. They help the managers
to understand the needs and demands of the employees and take proper actions.
The most effective strategy that is used by the HRM department is looking after the
training and development of the employees, assuring workplace safety and also maintains the
overall employee relationships as well.
I feel that the most important method used by them is looking after the labor law compliance and
the employee benefits. They make sure that the efforts and the hard work of the employees are
being appreciated. They look after the happiness of the employees.
Activity 2: Management of physical resources
objectives Required physical resources Desired output
Increase the manufacturing
units
Land and property To open up new branches of
the company
Increasing the overall
production
machines Increasing the number of
production
Making the work faster computers Making the work faster, easier
and error-free
Hiring more employees Tables and chairs Giving proper space to more

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number of employees.
As per the opinion of Onarheim, Gabrielsen and Christensen (2015), one of the main
objectives is to meet with the increased number of demands of the customers. So, the company
has to accept and produce the orders in a bulk amount. Gauci automobiles give the top most
priority to their customers and make sure that they are keeping the customers happy. On the
contrary Boon and Biron (2016 ) is of the opinion that the company needs to increase the number
of factory outlets for increasing their production. So, they need to look for more land properties
for starting the construction works of new units. In other words, they have to open new branches
for increasing their production. They will also need to buy a number of machinery and
equipment for increasing the number of units they are producing. As per the opinion of Yasuda
et al. (2016) in the modern scientific era, HRM has to increase their pace of work.
Activity 3: Marketing
Marketing is one of the most important tools for the overall success of the organization.
A good marketing team is one which helps in knowing the current trends going on in the market
and the changing needs of the customers. The marketing managers find out many different
means that would help for the proper marketing and sales of the organization. One of the major
features of this place is the sales team that is led by Mark Gauci, who is always concerned about
making the audiences the top most priority of the organization. They try their level best to
analyze the current needs and demands of the customers.

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The marketing department helps in improving the relationship between the customers
and the company. The HRM hires many marketing managers and the customer relationship
management as well. They make sure that the customers are being able to share their views and
their feedbacks regarding the products of that company. It is the duty of the marketing managers
to act as a bridge between the customers and the organization. The marketing officials help in
carrying the image of the organization among the common public. They have to promote the new
products in such a way so that the customers get an interest to pay for and try out the new
products. They act as the communication facilitator and also as the image administrator of the
organization.
The marketing department promotes any new vehicles or other parts that are produced by
them. They also explain to their customers regarding the benefits that they will get after
purchasing from this organization. So, they help in developing the customer loyalty.
However, the company must make use of the ICT tools and the other modern scientific
materials for improving their style of operation. They need to develop their marketing campaigns
online so that they can reach out to a large number of customers within a short period of time.
They have to focus on the online promotion of their products.
Activity 4: Information Systems Management (ISM)
In this modern 21st century ISM is one of the most important applications that must be
present within each and every organization. This organization is involved in the production of
the automotive parts and it is for this reason that they must start adopting the digitized
applications within their system. As per the opinion of Laudon and Laudon (2016), Gauci
automobiles are trying their level best to take care of the customers in all the ways possible. They

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also maintain a scheme of car leasing. In other words, they lend cars to the customers for their
convenience. They have the options like replacement or the buyback options and others. They
also have the method of servicing through which they can give the car repairing facility to the
customers. Fountas et al. (2015) has argued that the company must upgrade themselves in terms
of technological advancements. They must adopt the usage of the computers and the modern
scientific methods. It is for this reason that they must start getting the ISM or the technology
based management system.
As stated by Laudon and Laudon (2015), Gauci automobiles must install software that
will help them to store all the data within one single place and access them at any point in time.
This organization is now expanding their business so they have to keep track of a huge number
of data. It is very risky to carry on all the official works manually. If all the official works like
the data entry and the works of the accounts department are done manually then the work will
become very slow and it will slow down the overall business as well. So, it is highly
recommended that they start making use of the information technology in their operations. Being
involved in the automotive business they have to keep a track of the new car designs that are
being constructed all over the world. So, they have to keep a track of the new products that are
often featured online by the other companies. This will help them to develop their production by
keeping in pace with the change in the needs and demands of the customers.
Valacich and Schneider (2015) is of the opinion that the entire business process has to be
shifted from the handwritten or the manuals style to the computerized or the digitalized style.
This will also need the HRM department to hire the officials who are trained in the co pouter
studies and the business management procedures as well. Kerzner and Kerzner (2017) is also of
the opinion that Gauci automobiles have to focus on the networking and the telecommunications

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system so that the important business data can be accessed and used by the employees all over
the organization. This will also make the work very ready for the management. They will be able
to easily keep a track over the working of the organization. The managers will be able to keep a
record of the implementation of the plan and programs of the organization.

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