Strategic HRM at Burger King: Planning, Employee Relations, and Law

This report provides a comprehensive analysis of Human Resource Management (HRM) practices at Burger King, focusing on workforce planning, recruitment strategies, employee relations, and the impact of employment legislation. It examines the purpose and functions of HRM, including human resource planning, performance management, recruitment, learning and development, and rewards and recognition. The report evaluates the strengths and weaknesses of both internal and external recruitment and selection approaches, highlighting the benefits of various HRM practices for both employers and employees. Furthermore, it assesses the effectiveness of HRM practices in raising profit and productivity, such as employee retention, security, and training. The report also emphasizes the importance of employee relations in influencing HRM decision-making and explores key elements of employment legislation. Desklib is a platform where students can find this and other solved assignments to aid their studies.

Human resource management
Table of Content

PART1.............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
P1 Explaining purpose and functions of HRM applicable to workforce planning and
resourcing....................................................................................................................................3
P2 Explaining the strengths and weakness of approaches to recruitment and selection.............4
P3 Explaining the benefits of different HRM practices for both employer and employee.........6
P4 Evaluating the effectiveness of HRM practices which raise the profit and productivity......7
CONCLUSION................................................................................................................................8
PART2.............................................................................................................................................8
INTRODUCTION...........................................................................................................................8
P5 Importance of employee relations in respect to influencing HRM decision-making............9
P6 Key elements of employment legislation and it impacts on HRM decision-making..........10
P7 Human resource management practices...............................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

PART1
INTRODUCTION
Human resource management is the effective and efficient strategic approach which
helps to manage the people in a company. Team of human resource management in the
organization helps to take competitive advantage in the market and ensure rapid growth. Burger
king is an American fast food multinational chain found in 1953 by Keith J. Kramer and
Matthew Burns at Jacksonville, Florida. It serves globally approx 17796 number of locations
with the working team of numerous employees.
The report will describe and explain purpose and functions of HRM that applicable to
workforce planning and resourcing. Furthermore, the report will shed light on the strengths and
weakness of approaches to recruitment and selection. In the end, report will evaluate HRM
practises for both employer and employee with the effectiveness of HRM practises.
P1 Explaining purpose and functions of HRM applicable to workforce planning and resourcing
Purpose of HRM
Human resource management is a practice in the business organization which looks after
the recruiting, hiring, deploying and managing the employees by human resource team. This
practice includes training and motivating employees in the process of managing them. The main
purpose of HRM is to staffing, defining work, allowing employee compensation and benefits to
maximize the productivity of Burger king (Zaraket and Halawi, 2017).
Functions of HRM
HRM is mainly planning, directing, managing, organizing and comprise the human
resource practises for the organization with the strategies, to generate the best possible outcome
through human assets. Human resource planning- To acquire appropriate people, HR team of Burger king
perform principal function of human resource planning to know future needs of the
company. By understanding the requirements company shape the recruitment, execution
of the executives and determination accordingly, this planning helps organization to fulfil
the goal. Performance management- Performance management is essential practise to ensure that
employees stay productive and engaged in work. Burger king make sure that
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performance management tool includes sound leadership, welcome feedbacks and set
clear goals for the employees which enhance overall productivity in the organizations
and generate good revenues. Recruitment- Recruiting people to work by selecting the best compatible person for the
job, helps to accomplish competitive advantages with human capital in the organization.
Burger king's selection process helps to get most potential and reliable candidates
through its sourcing policies by short listing the job fit candidate (Al Mashrafi, 2020). Learning and development- Learning and development helps to empower the employees
by build their skills and knowledge which are required in the current and future time.
Burger king understand the value of investing in the reskilling process for its employees
which develops and build new effective working skills in them. Through this strategic
deployment Burger king strengthen the workforce management.
 Rewards and recognitions- Keeping continual observation on the employees and
appreciate their performance when necessary, helps the organization to perform the
absolute vital function of HRM. Burger king rewards and recognizes the employees to
make them feel worthy of their work performances through serving the appreciation and
motivation with financial and non-monetary rewards (Al Mashrafi, 2020). This function
of HRM helps to fulfil the business objective as it enhances the performances of
employees and keep them motivated towards their work.
P2 Explaining the strengths and weakness of approaches to recruitment and selection
Burger king's HRM team is using several approaches to recruitment and selection which
are helpful to achieve the organizational goal.
External recruitment approaches
Job boards- Posting client's opening on the job boards to recruit the external candidates
which includes the detailed description with skills and qualities required for a particular job.
Burger king's HR team post jobs on its website to attract new kills and ideas with bigger pool of
candidates to choose most compatible employee for the job.
Job fair- Job fairs helps Burger king's HRM team to gain access to numerous candidates
with graduate applicants for required jobs. This method allows to meet the candidate in person
rather than just reading the CV which helps to get a string first impression of individuals.
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Strengths:
 Bring new ideas to the business
 Fresh enthusiasm and skills
 Larger pool of potential applicants.
Weakness
 It is a time consuming process
 Bigger risk
 Costly process
Internal recruitment approaches
Promotions- Filling up the position of vacant job through promotion which is an internal
recruiting method, helps to recruit within organization (Krylov and et.al., 2019). By upgrading
existing employees and promoting them for higher job post favours the organisation with time
and cost effectiveness.
Transfers- Shifting employees from one department to another department for same job
post in the organization, it is a method to recruit capable candidate internally. Transfer within
organizations through internal sources helps to retain employees and ensures development of
employees in different areas.
Strengths
 Reduce time to hire
 Shortens Onboard times
 Strengthens employee engagement.
Weakness
 Involves higher risk
 Time consuming
 Greater cost
Selection
External Selection approaches
Interviews- Personal interviews helps Burger king to conduct effective selection process
with wider options (Eva, 2018).
Aptitude test- Aptitude test assess candidate's ability through variety of testing formates
such as problem solving and numerical skills.
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Strengths
 Adding fresh perspective
 Enhance diversity
Weakness
 No consideration of soft skills
 Gives test anxiety to candidates
 Possibilities of maladjustment
Internal Selection approaches
Application forms- This internal Selection approaches of application forms helps to
select the best candidates for job within an organisation to fulfil the business objective.
Employment exchange- To assessing suitable for particular job Burger king's HRM team
practise the internal selection process such as employment exchange within organisation
(Stanton and et.al., 2020).
Strengths
 Helps to retain top talents in the organisation
 Cost effective method of selection
Weakness
 Employees may not able to adopt new environment
 Limited choices
 Increase training cost
P3 Explaining the benefits of different HRM practices for both employer and employee
Benefits of HRM practices for employee: Burger king's using different HRM practices,
to retain the employees in the organization, these practices help in the different situations to
manage human resources effectively. Training and development- Burger king is investing in training time and cost for
effective personal and professional growth of its employees through this HRM practice,
as it benefit employees in personal and professional development.
 Creating favourable conditions- Burger king is creating favourable conditions for
employees to keep them positive and motivating during work (Hughes and et.al., 2021).
Happy and positive wording conditions brings productivity in the employees which lead
company towards success.
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Benefits of HRM practices for employer: The HRM team of Burger king is focusing
upon optimizing the effectiveness of the employers which ultimately helps to generate higher
productivity and good revenue. Development of good relations- Building a strong employer relations is an HRM
practice to strength bond between the employers and the organization. Burger king's
HRM team practising techniques such as improving communication and offering career
opportunities to employers (Asaari Desa and Subramaniam, 2019). Attract and retain talent- Burger king's HRM team allows monetary and non-financial
incentives to the employers to keep them dedicated and motivating towards work, these
benefits attract and retain talent within organisation.
P4 Evaluating the effectiveness of HRM practices which raise the profit and productivity.
Effective HRM practises support Burger king to reach at a competitive advantage with
human assets, as these are essential part of the organization which helps to achieve success. HR
activities which raise the profit and productivity are as follow: Employee retention- Rather than perks Burger king introduce cool retention packages
for its employees such as allowing bonus and other appreciations like sponsoring family
holiday. These offering enhance better productivity for the employees and team building
for the organization, this way technique of Employee retention by allowing benefits to
employees helps to raise the profit and productivity of Burger king. Providing security to employees- To retain the talent and experienced employees within
organization Burger king provide securities to the employees such as job security with
timely promotion. It also supports the employees of the organization with the health and
safety-policies. These techniques allow employees to build their trust on the organization
by minimizing job risk so that they can be reliable on Burger king. Training in relevant skills- To boost efficiency of the employees Burger king conduct
training in relevant skills which brings perfection in the work performance of
employment (Ahammad, 2017). It timely introduction the upgraded version of working
methods for various jobs as this practices helps to develop new skills and gain
knowledge for its employee which ensures higher performances. This development
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overall benefits the organization by raising performance of the employee which leads to
generate good revenue.
For example: Burger king is using employee retention, providing security to the employees and
introducing training programs to boost new skills for effective progression of the working teams
(Aust, Matthews and Muller-Camen, 2020).
CONCLUSION
From the above report it has been concluded that human resource plays important role by
functioning the staffing, defining work and allowing employee compensation in the
organization. Burger king is using the approaches of Job boards and Promotion methods for
external and internal recruitment. Study also explained the Internal selection approaches such as
employment exchange. In the end report enlightened the benefits HRM practises, for both
employer and employee such as creating favourable conditions or attracting and retaining talent.
PART2
INTRODUCTION
Human resource management helps organization to set effective and efficient
management of the workforce with strategies. Burger king is Jacksonville, Florida based
restaurant chain which was founded in 1953 by Keith J. Kramer and Matthew Burns serves
globally.
The repost will elaborate the importance of employee relations in respect to influencing
HRM decision-making. Further, report will shed light on the key elements of employment
legislation with impacts and at the end human resource management practices will be explained.
P5 Importance of employee relations in respect to influencing HRM decision-making
Management of multiple individual require effective strategy and approaches because
every individual has different work behavior and activities, so its essential that company focuses
on effective employee relation because it improves the quality of work and increase the overall
business growth with perfect manner (Duan and et.al., 2021). Burger king company applies
development of effective employee relationship because they have multiple section and multiple
shops for their services.
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 Increase productivity- Impressive relationship of employee with business structure
improves the way of quality of work from individual. The company wants to engage new
employee motivation development they mainly focuses and implication of training and
learning programs (Burger king, 2021). Because it is the only concept can be beneficial
for the quality of work also it's beneficial for human resource management decision-
making because company consider that employee good relation only prepares by the
good motivation and according to the interest work environment.
 Fewer workplace conflicts- HR manager recruit new individual they mostly prefer that
employee develops good relation with the other individuals, so they manage multiple
task like provide them individual task and giving them proper training and its important
that human resource management consider the individual interest and choice (Zaraket
and Halawi, 2017).. Human recourse management is essential part for each organization
but the management of human resource require effective strategy so the burger king
company consider and develop framework they mainly hire the employee how has
potential to effectively engage more audience, and they develop motivation and team
building program for conflict reduction, and they prepare framework for the employee
motivation.
 Improve employee engagement- Burger king focus on improving employee
engagement by prioritizing regular communication with employees. Strong employee
relations establish positive working environment in the organization, Burger king's HRM
team practice effective employee engagement by creating robust feedback culture. It
shares employee feedbacks and take timely follow-ups which leads improvement in the
performance of employees. This improvement enhance perfection in the work
performance which helps to generate higher revenues to Burger king's.
Timely recognizing the good work of employees ensures perfection in the performances of
employees as they keep motivated and dedicated to the work. Employee engagement improves
and develop the enthusiasm in the employees which keep them feel dedicated towards job and
the organisation.
 Retain Loyal employees- Strong employee relations helps to retain loyal employees in
the Burger king as organisation spend time and money to train employees. Positive
relationship between employee and employers enhance the performance and helps to
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grow, this practice generally leads the company towards success. Employees feel
comfortable with this HRM practice, and they more likely to stick around. This HRM
practice save recruiting, hiring and training new employees in the organisation.
Strong and healthy relationship between employers,and employees benefits the entire company.
employees with mutually respectful relationships in the organization are more likely to be
happy, motivated, loyal and productive in the long-run. Building these relationship is not easy it
take time and efforts but it gives competitive advantage to the burger king in long run.
P6 Key elements of employment legislation and it impacts on HRM decision-making
Effective work culture employment require strategic human recourse management
approach and HRM improves the quality of performance and develop effective growth.
Application of employee legislation is essential for employee engagement improvement towards
with the business activity (Kaufman and et.al., 2021). Burger king company consider and applies
multiple employee legislation because without application of this concept companies not
effective perform with the help of HRM. Employee legislation are as follows,
Anti-Discrimination legislation
Company has to focuses on this law for effective human resource decision-making
process, when HR manager recruit any employee its essential in the job description company
clearly describe this law because on the basis of this law people directly motivate and their
confidence level should higher. The law clearly shows that individual want respect when they
perform for any business. Employee discrimination like age, colour, sex, religion etc. so it
directly influences the human resource management decision- making as well as their existing
employee performance (Anwar and Abdullah, 2021). Equal pay act is mainly considerable act
which improves the engagement of employee. Burger King company mainly provide food
services, and they require improvement in the sales activity so its essential when the human
resource management hire any employee they mainly consider the effective sales and marketing
employee for effective sales but also its major important term that HR team recruit any
employee they apply anti-discrimination law fore effective employee expansion in the
organization.
Labour and Safety legislation
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Impressive human resource management decision-making require health and safety law
application because when manager recruits any employee they firstly want to know about safety
rules because every individual want organization where has proper safety and company consider
and provide safety and health insurance. Consideration and application of this law company
effectively improves the engagement of human resources. On the basis of act Burger king
company applies laws for their employee recruitment, decision-making process and effective
human development etc. like national labour relations act, family and medical leaves act, fair
salary standard act and many more. Effective employee management decision-making wants to
know about every law for perfect decision-making and powerful organization expansion.
So overall employee legislation can be beneficial for human resource management
decision-making process because application of employee legislation company can easily
consider and provides them effective work environment, and they feel safe and secure. So its
essential that every company consider and focusses on the application legal aspects (James and
Baruti, 2021).
P7 Human resource management practices
Human resource manager applies various techniques and develop strategic framework
for impressive human resource management (Letam, 2021). Burger king company owner and
human resource manager wants some new employee engagement for great digital marketing for
their food product. Hiring the right people, providing security to employee, training for relevant
skills, fair performance based compensation and many more require practices directly improves
the quality of human resource engagement. Its essential when company wants to recruit
employee they clearly expansion their needs and provide information what they specifically
require. They develop effective strategic approach and framework for effective human resource
management are as follows,
Job description
Qualification
Strong management leadership skills.
Strong content writer and social media advertising skills.
Education
Minimum bachelor in social marketing market and maximum masters in digital media marketing
field.
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Experience
2 years of experience in social media marketing executive.
Salary amount
400000 to 600000-/ per annum
Additional information
Company mainly provide services in food product, It applies diversification in employee
engagement process, and they consider and join employee those have multiple skill. It has
multiple section and company consider training programs for employee. Business executive
develop higher motivation techniques and mainly consider department leader distribution. They
highly engage with the stakeholder performance, their activity directly impacts on the business
performance. Business become successful because they have great employee team and their
work behaviour and communication reach good success. Company provides healthy safety
insurance, monthly benefits incentives, anti discrimination law and employee diversification.
Perfect job description can beneficial for effective selection of employee also fruitful for
human resource management decision- making. Also, it generates maintain attractiveness in the
particular task. So perfect job description reduce conflicts, difficulties in hire process, motivate
employee engagement and work behaviour and it develops better working culture environment.
And human resource management is the key of overall organization activity and it develops new
opportunity as well beneficial form long term growth.
CONCLUSION
From the above study it has been concluded that human resource management initiate employee
relations to ensure growth, increase productivity and lesser the workplace conflicts.
Furthermore, study explained key elements of employment legislation such as anti-
discrimination legislation which enhance effective human resource decision-making and labour
and safety legislation law which protects health and safety. In the end report framed the Human
resource management practice.
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