Evaluating Strategic HRM and Change Management at Virgin Holidays

This report provides a comprehensive analysis of Strategic Human Resource Management (SHRM) at Virgin Holidays, exploring current trends and developments influencing the organization's HR strategy. It examines the impact of both external factors, such as the available labor pool and government regulations, and internal factors, including the level of growth and use of technology. The report applies relevant theories and concepts, such as the organizational life cycle theory, to specific organizational examples within Virgin Holidays, evaluating how appropriate change management models support HR strategy. Furthermore, it discusses how HR outcomes can be monitored and measured, and evaluates how effective HR management and development can support sustainable performance and growth to meet organizational objectives. This analysis offers valuable insights into the strategic role of HRM in achieving organizational success in the competitive travel industry.

Strategic Human
Resource Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
P1 Determine key current trends and developments that influence an organisation’s HR
strategy........................................................................................................................................4
P2 Analyse how both external and internal factors influence HR strategy and practice............5
P3 Apply relevant theories and concepts relating to the growth and development of strategic
HRM to specific organisational examples..................................................................................7
P4 Evaluate how appropriate change management models support HR strategy in application
to relevant organisational examples............................................................................................9
Change management.................................................................................................................10
The cultural differences and challenges with globalisation......................................................11
P5 Explain how HR outcomes can be monitored and measured, and apply this to a specific
organisational situation.............................................................................................................11
P6 Discuss and evaluate how effective HR management and development can support
sustainable performance and growth to meet organisational objectives...................................13
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Strategic human resource management highlight the process of organisation that includes
the human resource and strategies which assist the organisation in order to achieve their goals
and objectives more effectively. In addition to this another purpose of mentioned practice is to
develop the innovative and advanced organisational culture that facilitate the organisation in
order to get the competitive advantage. By the use of mentioned practice organisation estimate
their future HR requirement as well as develop the corrective action plan in order to perform the
effective operational functions in the organisation. In addition to this the mentioned report will
includes the virgin holidays.
Virgin Holidays is the limited company, which is owned by the Virgin Group. The
respected company offers their holidays services worldwide with the inclusion of number Of
destination such as Canada, US and middle East and Indian Ocean. The mentioned organisation
was founded in 1985 by Richard Branson. In addition to this, the respected report will highlight
the current trend and development that asssit the organisation in order to create more effective
HR strategies. In addition to this internal and external factor will also discuss in the given report.
Moreover, an implication of change model will also derive in the context of the mentioned
practice (Bailey, and et. al., 2018).
Illustration 1: Logo Virgin Holidays

MAIN BODY
P1 Determine key current trends and developments that influence an organisation’s HR strategy
In the modern era, the business operations are evolving rapidly. In regard to get the
competitive advantage various HR policies are implementing by the Virgin holidays to being
prepared in the changing world of work. In addition to this below are the number of key trends
that plays one of the vital role in order to influence the operational functions of organisation.
Therefore, these key trends have the clear impact on the organisation strategies, which is clearly
stated in the below discussion in the context of Virgin Holidays.
 Workplace diversity- in the modern organisational culture workplace indulged with
diverse workforce in which people are comprises of different age, orientation, ethnicity
and reli9gion in the workforce. In addition to this, the mentioned process assist in
deve4loping the more productive working culture in which new ideas can be driven out in
order to perform the task more effectively. Moreover it facilitate the organisation in order
to take the more innovative decision making to the complexities or challenges that
implied on their operational function. Therefore the mentioned functions plays one of the
vital role in the culture of Virgin holidays to develop the more flexible working
environment In which employee get the friendly working environment in which more
productivity are driven out from the individual personality (Rees, and Smith, 2021). It is
the reasonability of HR management of Virgin holidays to recruit and train the diverse
workforce in order to work more effectively according to the organisation goals. In
addition to this, the respected organisation perform their operational functions in the
highly comparative market in which visitors competitors are adopting the new
approaches and strategies in order to attract the vast number of customer in their
operational functions. In addition to this by adopting the mentioned trend, the Virgin
holidays can easily evaluate their operational functions by developing and managing the
diverse workforce in the organisation.
 Changing skill requirement- Another major key trend that deploying in the Virgin
holidays functions is regard to influence the skill and quality of workforce. In addition to
this, skills deficiencies directly impact the organisation productivity, employee accidents
as well as decrease the overall business productivity which ultimately increase the

customer complaints. In addition to this, it is the responsibility of HR management of
Virgin holidays in order to create the efficiently working environment in which all the
employees are capable to put their efficient inputs in order to offers the productive
outcome in the context of the derive outcome. In addition to this, the mentioned HR
management of Virgin Holidays need to adhere the appropriate training program in which
all the employees should indulged in the training and skill development program. By
successful completion of mentioned function could facilitate them towards achieving the
specific goal more efficiently by eliminating the threat of skill deficiencies (Das, and
Kodwani, 2018).
Ill
ustration 2: Human resource strategies

 Continuous Improvement Programs- In the mentioned process organisation focuses on
developing the more productivity in their organisation operational functions. In regard to
this, they focus on quality and develops the more efficient foundation of operational
working by the aim of serving the customer intrinsic services. Moreover, the implication
of improvement plan is not so simple. As it includes the various changes in various levels
in an organisation. At this point, HRM improvises their strategies in order to match the
exceptions of the organisation. In regard to this, HRM should create clear and extensive
communication In order to eliminate the complexities from the organisation functions.
HR management of Virgin holidays have the responsibilities in order to give the clear
view of derive changes to all the employee. Such as effects of implied changes on
employee performance and growth as well as changes in approaches for performing their
roles and responsibilities.
P2 Analyse how both external and internal factors influence HR strategy and practice
Human resource management plays one of the vital role in the organisation functions, as
they assist the organisation in order to create the effective workforce planning, employee and
labour relation as well as create the suitable training program in order to develop the productive
workforce at the workplace. In addition to this, there are number of internal and external factors
that are the part of the mentioned functions. The external factors that can impact on functioning
of Virgin holidays are mentioned below:
External factor
 Available Labour pool market- One of the main responsibilities of the human resource
department is to create and maintain the adequate workforce in the organisation in order
to fulfil their deployed objectives. In addition to this labour market is one of the crucial
factor that inference the operational functions of the HRM of Virgin holidays. In regard
to his various factor influence the labour market such as unemployment rate, availability
of skilled workforce according to he organisation requirement etc. in addition the demand
of the same skilled employee also impacted the recruitment process of HRM. In addition
the Virgin group have their worldwide existence in the tour and travel industry. Hence
the geographical factor could be the another factor that can impact the labour market of

specific region. Such as immediate area always are the concern due to small labour
market. In regard to fulfil the demand the HR focuses on the employee of Virgin holidays
that are available outside the mentioned region. It includes the different strategies and
practises such as paying the relocation packages, identifying skilled staff, offering the
appropriate environment to settle down in the new culture (Emeagwal, and Ogbonmwan,
2018).
 Government regulation- There are several laws and regulation that enforced by the
government legislation on the organisation in regard to ensures that the performing
organisation is in compliance. These regulation has the direct inference on the
organisation hiring, training, compensating and many more. These laws influence that
how these above mentioned functions should be performed by the organisation in their
workplace. In regard to this, the UK government has enforced the law in which they
deployed the various laws and regulation in regard to the employee rights such as
minimum wages, office configuration, accommodation for individual with disabilities
which are to be considered by Virgin holidays . Hence, all these laws need to adhere to
create the legal working environment in the organisation.
Internal factors which impact on Virgin holidays
 Level of growth- Another factor that influence the practises of HRM is regard to the rate
of growth for an employee In the specific organisation. In regard to this the mentioned
managing need to focus on developing the more effective strategies in order to attract the
right pool of talent in the organisation functions. In addition to this, the HR management
of the Virgin holidays should need to focus on deploying the activate through which
employee retention can be increased. In regard to this, by the use of fringe benefits
program organisation can successfully implicate the successful downsizing practices,
which further assist in getting the reliable result more effectively.
 Use of technology- It is clearly highlighted that organisation that uses the effective tools
and techniques in their operational functions has the higher chances of performing the
more productive operational functions. In regard to this, by the use of tools and
techniques the recruitment process get more improvised as well as chances of ideal
candidates are high. In addition to this by the use of performance intrinsic tool the
mentioned organisation can easily analyse their employee performance and further the

insights can be used in developing the effective training program in order to enhance their
operational performance of Virgin holidays (Lee, 2021).
P3 Apply relevant theories and concepts relating to the growth and development of strategic
HRM to specific organisational examples
In order to perform the effect function in-operational market, human resource
management plays one of the vital role in the competitive market. in regards to this their number
of theories and concepts that facilitate the organization to develop more growth and mature
business plan. in regards to this one of them is organization life cycle theory.
The organizational life cycle theories the inclusion of experiences that face by organization
during their growth and maturity time. It includes the 5 phases of organizational life cycle which
is renewal, a birth event, a growth stage, a maturity stage and decline stage. The application of
organisational life cycle in context of Virgin holidays is explained below:
Birth
In the mentioned stage all the concerns are included in the organization plan. In regard to this all
the key issues are identified and includes what processes can binds in order to eliminates these
issues
Youth
In the mentioned stage all the concerns are carefully identified and effective operational practices
are developed in order to gain stability, reputation and pride.
Maturity
In the respected stage organization concern itself first by the inclusion of uniqueness and ability.
8 highlights that what changes should need to imply in order to sustain their operational function
in the competitive market.
Therefore by the use of the mentioned life cycle in the operational function the virgin
holidays creates more effective operational functions in their organization through which they
creates more sustainable and effective operational plan that clearly stated towards gaining the
competitive advantage. In addition to this due to the pandemic the mentioned industry fees the
several loses hence it is important to create more adaptive plan in their organization function to
cover the losses and create most sustainable business practices.

The human resource management creates several effective strategic plans with the
organization by Recruiting, interviewing and hiring the right personality To achieve the greater
goals in the organization function (Anjum, Ming, and Puig, 2022).
Developing employee competence
The HR management of the Virgin holidays uses the specific association tool and sources 2
carefully analyse their employee performance according to their developed standards. Any got to
this they analyse the operating models of their competitors and develop effective pathway that
identify the gaps in their own businesses and creates more effective practices to track employees
training program in order to achieve greater goals and develop more effective skills which
further used in achieving the strategic goals.
Focus on results
The mentioned management work closely with the executive leaders of the mentioned firm. In
addition to this by monitoring the performance such as customer satisfaction rates and services
defect occurrence assist the HR professional 2 help they are operational company leaders have to
create more effective mitigation to create more effective mitigation plan in order to decrease the
employee turnover rate and pinpoint the trends.
Theories and models which can provide benefit to Virgin holidays in strategic HRM
development are mentioned below:
 Human relationship theory- The human relationship theory and its application will be
helpful in increasing competitive strength of business. Application of human relationship
theory will benefit the organisation in increasing healthy relationship between employees.
This theory will be also supportive for Virgin holidays in maintaining harmony between
employees which will increase the productivity of employees. The application of human
relationship theory will also increase employee satisfaction which will provide desired
success to Virgin holidays.

 Porter's generic growth strategies- In the functioning of a business, Porter's generic
strategies will help the business to gain competitive and strategic growth. The first
element in the Porter's generic growth strategies includes focus on key products and
services which are given to customers. The company should focus on its key operations
and tasks in order to lead the competition. The next element in this model is cost
differentiation, cost differentiation will provide good and services to key customers on
affordable and reasonable rates which will increase the sales and turnover. This model
will provide directions to employees in order to maintain key operations and functions
related to management of employees.
 Systems theory- The application of systems theory seeks to explain and develop
hypotheses around characteristics that arise within complex systems that seemingly could
not arise in any single system within the whole. It is essential for Virgin holidays to
implement this theory in order to increase the chances of growth and development. The
HRM of Virgin holidays can also play an important role in increasing the chances of
strategic development of organisation as well as employees.
P4 Evaluate how appropriate change management models support HR strategy in application to
relevant organisational examples
McKinsey 7S model
Illustration 3: Human relationship theory

Dimension model is a useful the mentioned model is a useful framework that used by the
Virgin holidays HRM in order to focuses on employees performance within organization. In
addition to this it acknowledged the various aspects of organizational change and develop more
effective structural change in order to influence the workforce (Armstrong, 2020).
Strategy- The HR management of the Virgin holidays uses an effective strategies to create a
solid foundation in an organization change management plan. As the respected organization
creates several plans and strategies in their business functions in order to get the competitive
advantage hence it is important to develop a clear organizational strategy in order to convince
their employees and stakeholders that is the part of the change. Hence such process absolutely
necessary to develop more effective business plan.
Structure- Structure is one of the most important function in order influence the different
division and department in an organization. In regards to this the mentioned organization uses
the hierarchy structure in their operational function that assist them in order to respond more
strategically and clarify all the rules and responsibilities of the management.
System- The mention organization uses the specific structure in order to completion of a task.
The effective pathway assist the organization in Urdu create more effective workflows in their
workplace hence, all the functions are closely analyse and any loopholes that identified in the
system are correct by effective solution by the HRM of Virgin Holidays.
Illustration 4: Mc Kinsey 7s framework

Style- The respective business uses the top down management functions in which all the
operational functions are filtered out from the top management to the lower management of
Virgin holidays . Hence such key function assist the organization in order to eliminate the
loopholes From their strategic plans.
Staff- Staff plays one of the vital role in order to perform the organization function more
effectively. Therefore by the effective recruiting and selection process by the hrm is organization
in order to get the ideal candidate according to the position in Virgin holidays(Wassell, and
Bouchard, 2020).
Skills- The respected form perform their operational function in the highly competitive market
hence it is important that all the employees have acquire modern skills through which they can
perform productively in the operational market. Therefore HR management make sure that all
the employees are learning new things in order to remain competitive.
Shared values- The mention from created the positive work culture in workplace of Virgin
Holidays through which all the mission and vision are clearly stated by the organization to all
their employees. In addition to this organization make sure that they created the work life
balance in which all the employees use flexible schedules to take extra time off for personal
projects. Therefore through such approach their management creates more productive working
environment in which all the employees have faith with their organization work culture (Kim,
and Torneo, 2021).
Lewin's change management model in order to bring strategic development in the organisation as
the company is expanding its operations in the local marketplace as well as in international
marketplace :
 Unfreeze- This is considered as preparation stage which helps in analysis of the way key
things of a business are happening now (Lewin's change management model, 2022). The
business will get an accurate understanding of what needs to be convered in order to
achieve key goals and objectives. In this phase the Virgin organisation should focus on
selecting key tools and techniques which are important for focused development of the
business.