Strategic Human Resource Management Analysis: The Google Case

This report provides a comprehensive overview of Google's strategic human resource management (SHRM). It begins with a background of the company, its products, services, competitors, key stakeholders, and Google's unique culture and work environment. The report then details Google's strategies, performance levels, and the key problems it faces in SHRM, including workforce diversity, employee retention, recruitment, compensation, training, and leadership development. The analysis highlights Google's efforts to maintain a competitive edge through its distinctive culture and innovative practices, while also addressing the challenges it encounters in managing its workforce effectively. The report concludes by summarizing the main points and emphasizing the importance of adapting to the changing landscape of SHRM to achieve continued success. References from various academic sources are also provided to support the analysis.

Running head: Strategic human resource management
Strategic human resource management

Strategic human resource management
Table of Contents
Introduction.................................................................................................................................................4
Background and nature of the organization................................................................................................4
Competitors of Google................................................................................................................................5
Key stakeholders.........................................................................................................................................5
Google trends..............................................................................................................................................6
Google culture and nature of the work........................................................................................................6
Products and services of Google..................................................................................................................6
Strategy of Google.......................................................................................................................................7
Performance level of Google.......................................................................................................................7
Key problems facing in strategic human resource management..................................................................7
Conclusion...................................................................................................................................................8
References...................................................................................................................................................9
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Strategic human resource management
Introduction
The report presents a brief overview of the Google Company. It explains that how
Google is providing online products and services to its customers. Google is a well-known
company which deals in online products and services. The report explains the strategy and
performance level of Google. It also explains the key challenges which are faced by the company
in practice of strategic human resource management.
Background and nature of the organization
Google has been selected for doing work in the future. It is an American technology
corporation which deals in internet related products and services. It was founded in 1998 by
Larry page and Sergey bin in California. The products and services include online advertising
technologies; cloud computing, operating system development, search, web app, browser,
hardware and software (Safko, 2010).
The external and internal factors affect the business of the Google so it should analyze
the external and internal environment. There are some external factors which influence the
Google operation are discussed as below.
Economic environment: Every business and company highly dependent on its economic
environment. The economic factors which affect the Google business are such as:
 The disposable and purchasing power of people and economic situation of different
sector of the population affect the Google operations and business.
 The Google operation is also influenced by the Income, savings, credit availability of
customers and trends in income distributions of people. The interest rate, exchange rate,
inflation rate and tax rates also affect its operation.
 The behavior of capital market also plays a vital role in economic factors which affect the
business of Google (Basu et al, 2008).
Political factors: The political factors such as political stability, tax laws, a form of government
and laws related to promotion and hiring of employees also affect the business of the company.
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Strategic human resource management
Technological factors: While doing business in Google, technological factors should be kept in
mind. The technological factors also affect the business and operation of Google.
Legal environment: The legal factors include patent protection; rules, policies, and regulation
form by the government also affect the business of the company.
Google is trying to explore its business day by day so it is improving in online products
and services. Now a day’s Google Company is using new technologies and techniques for the
achievement of goals and objectives. It is developing new software for the mobile users thus
China people use Google search services in cell phones. Therefore it is increasing market share
in China.
Competitors of Google
The main competitors of Google are Yahoo, Bing, face book, Microsoft, and Amazon.
Now a day’s Google is taking its competitive advantages and it is making good market position
in the world. It is providing good infrastructure and innovative services to its customers. Google
has developed fast and efficient search engine to take competitive advantages. Google search
speed is much better than other companies. In this way, it is maintaining the good competitive
level in the market (Shuen, 2008).
Key stakeholders
There are many stakeholders of Google and all stakeholders play a significant role in
company success. The key stakeholders of Google are discussed as below.
Users: Users are individual persons who use products and services of the company. The users are
important for the company because they explain the company reputation.
Employees: Employees play a crucial role in company success because they perform the
companies’ capabilities and they do work for the growth of the company. Employees also want
to do work in Google because it provides better opportunities for doing work and the company
also provides excellent compensation and reward system.
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Strategic human resource management
Investors: Investors are the major key stakeholders of Google which influence the CSR activities.
Investors measure and determine the capital of the company. They focus on the growth and
revenue of the company.
Government: The government is a major stakeholder of the company because it makes rules and
regulation of the company to drive the Google business successfully.
Communities: The communities get benefits from the company so they play a vital role in
Google business. They also affect the customers’ response and perception for Google product
and services (Wheeler, 2012).
Google trends
It is a public web facility of Google.Inc which is based on the Google search that
represents how often a specific search period and term entered related to the total search volume
among the different nations of the world and in different languages. Recently various trends are
going on such as fashion trends, sports trends, and movies trends.
Google culture and nature of the work
The culture of Google is better and unique than other competitors and it provides an
excellent working environment to employees. It provides flexibility in the work and provides
financial support to employees if they are facing any problems. It held meetings on every
Monday to motivate the employees for doing work. In Google, employees follow a code of
conduct and ethics. They maintain coordination and cooperation among the department. Google
provides flexible working hours to employees so they can improve in production efficiency
(Berman et al, 2012).
Products and services of Google
Google provides various kinds of products and services such as Google search engine,
Google app, Web email, cloud storage of consumers and businesses, calendar software, Google
maps, Google analytics and Google merchant center.
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Strategic human resource management
Strategy of Google
Google strategy depends upon the advertisement because its revenue and profit based on
the advertisement. So it needs more advertisement places to increase revenue and profit.
Therefore Google has acquired Blogger and you tube which are serving venues for its ads. Now
a day’s Google is using differentiation generic strategy like Porter model and intensive growth
strategy for product development and market growth. It is making an excellent strategy to
overcome the competitors such as Yahoo and Amazon.com (Stross, 2008).
Performance level of Google
Google is performing excellent work by providing numerous products and services to
customers. Google culture and structure is the competitive strength of the company. Google
evaluates and measures the performance of employees through soliciting peer feedback review
and annual reviews. It provides the rewards and incentives to talented employees. Google
appoints multi talented and potential leaders who inspire and motivate the subordinates. The
Group of managers sits together for analyzing and evaluating the performance of employees. On
the behalf of performance, managers give a rating to employees and decide their appraisal and
incentive. Google provides a standard package with fringe benefits to its potential employees
(Hitt et al, 2012).
Key problems facing in strategic human resource management
Strategic human resource management is the practice of developing, rewarding, attracting and
retaining employees for providing benefits to employees as well as an organization (Bratton &
Gold, 2012). The five key challenges which are facing in practice of human resource
management in Google are discussed as below.
 Workforce diversity is a big issue in practice of SHRM
 Strategic human resource management faces Challenges in retention of talented
employees.
 They face the problem in recruitment of talented employees
 Compensation, workforce training, and development challenges are faced by Google in
practice of SHRM
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Strategic human resource management
 Management changes and leadership development is also a big problem in practice of
SHRM.
Conclusion
The report is based on Google Company which is providing various kinds of internet
related products and services to consumers. Now a day Google is trying to provide best internet
products and services to its customers. The report also explains the culture and strategy of
Google. It explains the key challenges of strategic human resource management. Now it is
concluded that Google should maintain a good identity in the world and it should more improve
its online services.
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Strategic human resource management
References
Basu, S., Davidson, I. and Wagstaff, K. eds., 2008. Constrained clustering: Advances in
algorithms, theory, and applications. CRC Press.
Berman, E.M., Bowman, J.S., West, J.P. and Van Wart, M.R., 2012. Human resource
management in public service: Paradoxes, processes, and problems. Sage.
Bratton, J. and Gold, J., 2012. Human resource management: theory and practice. Palgrave
Macmillan.
Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2012. Strategic management cases:
competitiveness and globalization. Cengage Learning.
Safko, L., 2010. The social media bible: tactics, tools, and strategies for business success. John
Wiley & Sons.
Shuen, A., 2008. Web 2.0: A Strategy Guide: Business thinking and strategies behind successful
Web 2.0 implementations. “O’Reilly Media, Inc.".
Stross, R., 2008. Planet Google: One company's audacious plan to organize everything we know.
Simon and Schuster.
Wheeler, A., 2012. Designing brand identity: an essential guide for the whole branding team.
John Wiley & Sons.
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