This report provides a comprehensive analysis of Putien Restaurant's Strategic Integrated Marketing Communication (SIMC). It begins with an introduction to marketing communication, integrated marketing communication, and strategic integrated marketing communication, including their definitions and implications. The report then examines Putien's existing marketing campaigns, evaluating their objectives, strategies, and effectiveness. It also offers recommendations for improvement, particularly focusing on enhancing their digital presence. Part 2A analyzes the current campaign. Part 2B introduces the SOSTAC model for a new campaign, including situational and SWOT analyses, objectives, strategies, tactics, action plans with resource requirements, and control mechanisms. The report concludes with recommendations for future marketing efforts, emphasizing the need for a robust digital marketing strategy to support the restaurant's expansion goals.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
