Business Intelligence: Data Handling Strategic Impact Analysis

This report examines the strategic impact of business intelligence (BI) within public companies in the Malaysian market. It highlights how BI enhances economic performance by improving cost efficiency and revenue, strengthens environmental performance by aiding in responsible environmental practices, and reinforces social performance by improving employee morale and community engagement. The report concludes that BI is crucial for achieving business sustainability by balancing economic, environmental, and social factors, supported by integrating data, analytical capabilities, and a decision-making culture. References to books and journals are included to support the analysis.

DATA HANDLING AND
BUSINESS INTELLIGENCE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Data handling is a process which is used to gather the business together to store and
access data from different software solutions. It ensures that the research data is stored or even
disposed off in a safe and secure manner while drawing outcomes for the project (Strohmeier,
2021). Business intelligence is a technology driven process which is used for the purpose of
analysing the given data and delivering the information on which actions can be drawn. It helps
the business in making informed decisions.
MAIN BODY
The modern business environment is very competitive which makes its important for the
organization to gain the information such that it helps the company in building strength in its
decision- making process. Business intelligence is an important tool which combines the
management practices and as well as information technology to from strategic decisions in
regard to the organisation's performance. This articles have explained business intelligence to be
one integrated management information systems which will transform the data in information to
make well- informed decisions (Abusweilem and Abualoush, 2019). The process of using the
business intelligence is technology driven way which will analyse the data. Business intelligence
will present this data in much more actions format where the gained information is used to help
in making decision. The articles reviewed that this is the reason why business intelligence is
important in obtaining big data. This process is added in the regular working practices and used
as an important tool in making decisions in a fast and correct way.
The different concepts related to business intelligence consists of integrating the data,
determining analytical capabilities as well as content quality in the processes of business. I
develop a decision- making culture. As per the abstract from the articles, business intelligence is
adopted by lot number of organizations which includes the public listed companies. However,
the complete benefits attained from using business intelligence is not very clear. It is not known
that are the potential outcomes while making use of such technology. This paper depicts a
disagreement related to the adoption of this technology driven process while not using it in the
main business processes along with the decisions made which are not translated in the value for
business. The main aim of this paper is to highlight the parts where the businesses can produce

strategic impacts with the help of business intelligence utilization across the different functional
areas of the business processes.
The market in Malaysia is growing and emerging in the way of becoming an important
market. The economy of the country has grown with the help of high support within the house
hold spending as well as easy access to the private investment. The expectation from the
Malaysian economy is to keeping moving forward while staying on the steady path towards the
growth. The public companies present in Malaysia are contributing to the rise in its economy.
This creates a lot of competition in this market and makes the idea behind business sustainability
very important. The abstract from this article has highlighted the critical concerns regarding the
business sustainability for the companies working in different industries in such markets. This is
supported by the evidence from the industry reports and other sources for business news.
Moreover, in the working of public businesses, stakeholders play a huge role in pressuring the
business while dealing with high rates of uncertainty in the context of political, economical and
social changes present around the globe.
These factors are also responsible for magnifying the competition present on the global
scale. These parameters have the ability to expose companies to the risk of survival and business
sustainability. This article mentioned that the main elements such as profits, people and planet
are considered during the time of examining the sustainability of the business. This makes it
important for the business to identify and implement the balance between these elements.
Sustainability of the business can be derived from having an analysis for the same. Enterprise
reporting and performance management are equally important for making the business more
sustainable within the market. All these form pillars to the process of having business
intelligence. This paper has mentioned an abstract from empirical studies which shows that
business intelligence is very helpful in increasing the level of business optimization with the help
of managing the ambiguity in an effective form. It addresses all the interests of the stakeholders
of the company and thus, leading to business towards attaining sustainability. The most valuable
part in this paper is the content talking about the strategic impact of business intelligence in the
business of different organization.
The first strategic impact reviewed in this paper is about the process of enhancing the
economic performance. Business intelligence can be used in a positive way for any organisation.
It forms a correlation between impact present on the routine with the innovative performance of

the organization. It shows the impact on the marketing and sales along with the impact on the
management and internal operations. The procurement of the business is also influenced by
different factors. The use of Business intelligence is beneficial in helping the companies to
determine the sales and related trends. In addition to this, it helps in keeping an eye on the needs
and requirements of the customers and monitoring their complaints. This helps in anticipating
customer behaviour and determining the demands of the market. This makes the business attain
the desired goals which includes having reduction in costs, improving the production process,
developing new products, improving the customer services and finally leading to increase in the
income. With the help of this, the use of business intelligence creates strategic impact on
increasing the economic performance especially for the public listed companies (Eidizadeh,
Salehzadeh and Esfahani, 2017). Such organisation can have improvements in its cost efficiency
while gaining more revenue. This eventually leads to attain the overall financial performance of
the company.
Another strategic impact from using the business intelligence is strengthening
environmental performance. With regard to this article business intelligence used in the
organization helps in increase the competitive advantage by providing an integration of data and
building the analytical skills and capabilities. It helps in forming valuable decision- making and
attaining he information for the stakeholders present at different levels of the company. Public
working organization are subjected to show more interest related to the public and be concerned
about taking the associated responsibilities regarding the business operations of the company.
The article mentioned that one of the major challenge faced by the businesses is to balance the
profit of the company with its impact on the environment while performing the business
challenges. It is important for the companies to work while fulfilling its responsibility towards
the planet. Thus, businesses must equip with the relevant as well as real time information with
the help of business intelligence tools. Utilisation of such technology helps in strengthening the
environmental performance in the public companies based in the market of Malaysia. On a more
specific context, the articles identified that companies are able to observe the strategic impact by
the help of diminishing the corporate impact present on the environment such as global warming
while responding to the current climate change problem in a strategic manner (Chen and Siau,
2020). The paper ends while showcasing the strategic impact in reinforcing the social
performance of the organisation. Business intelligence helps in uncovering the insights which are

related to morale level of employee. It is necessary for the public companies to be more involved
in the corporate and social activities. Business intelligence provides information about the
potential areas which have a contribution to the society and address the needs of the community
with effective programs. Therefore, strengthening the social performance of company.
CONCLUSION
The main highlights of the given article is on the strategic impact of using business
intelligence within the business context of public company based in the Malaysian market. It can
be concluded that business intelligence is very helpful in helping the business build its economic
performance, work responsibly towards the environment and improve the social performance. It
helps in making the business become sustainable within the market.

REFERENCES
Books and Journals
Abusweilem, M. and Abualoush, S., 2019. The impact of knowledge management process and
business intelligence on organizational performance. Management Science Letters.
9(12). pp.2143-2156.
Chen, X. and Siau, K., 2020. Business analytics/business intelligence and IT infrastructure:
impact on organizational agility. Journal of Organizational and End User Computing
(JOEUC). 32(4). pp.138-161.
Eidizadeh, R., Salehzadeh, R. and Esfahani, A.C., 2017. Analysing the role of business
intelligence, knowledge sharing and organisational innovation on gaining competitive
advantage. Journal of Workplace Learning.
Strohmeier, L., 2021. Central Business Intelligence: A Lean Development Process for SMEs. In
B2B Marketing (pp. 685-698). Springer. Cham.