Strategic Analysis and Implementation Presentation for Sainsbury's

This presentation analyzes the strategic direction of Sainsbury's, a major retail company, focusing on strategic analysis and implementation. It begins with an introduction to strategic analysis and its importance, followed by an examination of Sainsbury's mission and strategic direction over five years. The presentation then delves into the choice and use of appropriate frameworks for strategic analysis, including SWOT and PESTLE analyses, to evaluate the company's strengths, weaknesses, opportunities, and threats, as well as political, economic, social, technological, environmental, and legislative factors. The presentation further explores the industry scenarios facing Sainsbury's, aligning its mission and vision statements with market demands. It also examines the company's strategic capabilities, discussing its ability to leverage digital capabilities and manage data effectively. Finally, the presentation concludes with a discussion on potential strategies for Sainsbury's, including corporate, functional, and business-level strategies, providing a comprehensive overview of the company's strategic landscape.

STRATEGIC ANALYSIS AND
IMPLEMENTATION

 The term strategy is derived as plan of action under which the firm is
operating the activities of business enterprise the term strategic analysis is
need to be done with the top level manager of the firm.
 This means that the translation of chosen strategy in organizational action
so that strategic goals and objectives of the firm can be achieved.
 With the help of these activities of the firm can be developed, managed
and utilized in well proper manner.
 The strategic analysis is one of tool which is used for the basic and useful
tool for strategic business planning.
 It is the effective formulation and implementation of the major goals which
is framed by the top level authority.
INTRODUCTION

 The strategic planning is the process which is helpful in relation to achieve
the desire success in market. It is the kin of systematic process which
works as to have identification of the current status of the business
enterprise.
 Strategic planning is the milestone for every organization. Each and every
firm is having direction so that they can perform they activities of business
in the effective mode. With the help of strategic ambition they can achieve
what they wish for.
 The strategic direction is one of the effective method which help the firm
to move forward and it is very helpful for having ultimate growth in
business enterprise. In order to determine the strategic direction for the
Sainsbury, it is essential to have effective analysis of the mission statement
of the firm.
Description on strategic direction of the company and ways in
which strategic thinking has developed in 5 years

Mission of Sainsbury's
 The main aim is to be customer first choice under the retail
sector for food, in this way they are taking initiatives so that
they can provide outstanding quality commodities and
services at affordable cost.
 This is one of the impressive method to deal with competition
in market. The of the core purpose of Salisbury's is to provide
quality product to its customers, this is helpful in relation to
satisfy the wants of the customer in order to maximization of
profit.
 Under the mission this firm is having both implicit as well
explicit value.

CONT…
How often do you purchase the goods and services
provisioned by Burberry Group?
1. Explicit value- outstanding and supervised services, effective operating best quality of food and
providing this all are in the competitive rate of pricing.
2. Implicit value- The satisfaction of the customer and loyalty, by making effective communication
channel, collaboration and take those step with the help of this all factor the satisfaction of
customer can be achieved.
Hence, it can be true to said that fir is very clear about its direction, to achieve this they need to
have resources such are as financial as well human resource so that operation function of the firm
can be carried in effective manner. In order to achieve the desire goals the sainsbury's is developing
the following strategy such are as-
 The qualified good at fair and reasonable prices rates.
 To take initiative in accelerating the growth of complementary no-food range and services.
 By growing space in supermarket facilities.
 Having adequate amount of financial as well human resource in the firm.

 With the help of implementation of
incremental strategy the firm is able to tackle
with the changes effectively.
 This is also helpful in order to sustain profits.
The strategic analysis of the firm like
Sainsbury's can be done with the help of
SWOT and Porter's five forces.
Define the choice and use of appropriate frameworks for
strategic analysis

 This is defined in the following manner as are-
 Strength-
 Sainsbury's is having the positive consumer brand in the market.
 This business enterprise is having the excellent branding as well advertising.
 This is having the extremely experienced leadership team who can operate the function
effectively.
 This enterprise is having the 550 store markets and 350 convenience stores across UK.
 The employees are highly trained and customer focused.
 Weakness-
 In the present scenario there is stiff competition within the very segment of the retail sector.
 The increment in food prices all over the wold impacted heavily on sainsbury's selling its
products on the higher prices.
 Problem in relation to finding the skilled employees to carry business activities.
CONT…

 Opportunities-
 The rapidly growing firm in all over the market.
 They can take entry into the emerging companies with through partnership and joint ventures
to explore these new market.
 The self check out machine is very helpful in managing the operation of Sainsbury's to open
store for 24 hours, It is helpful in boosting the sales of firm.
 They can use 'Nectar' database in order to have identification of the potential customer in the
market.
 To have expansion of firm in growing economies like Asia, Africa etc.
 Threats-
 This industry is highly competitive.
 Increment in the globalization is the kind of effective opportunity as well challenge to
Sainsbury's.
CONT…

 Due to increment in the globalization
there is both challenge and opportunity to
Sainsbury's.
 This is effective analysis framework with
the help of which the external factor of
the firm can be known in the effective
mode.
PESTLE analysis of Sainsbury-

 This is defined in the following manner as are-
 Political factor- The increased in the globalization is both challenge as well opportunity to the
firm. The consumer as well as government debts are very high.
 Economic factor- This kind of factor also plays the vital role behind the success of the firm.
There are various factors such are as demand, cost, price and profitability are affecting the
operation of business in large mode.
 Social factor- In the present market the consumer prefer to shop from the place which gives
them one stop shopping.
 Technological factor- The technology plays the essential role in relation to have positive
impact on the operation of business. With the help of online marketing activities the business
enterprise can expand its activities in the large manner.
 Environmental factors- These firm is taking various initiative in order to meet with the safety
measure of the environment.
 Legislative factor- The rules and regulation of the firm are need to be complied in order to
carry the function of the business in expertise manner.
CONT…

 Sainsbury's faces certain environment which in other terms called as issues and challenges.
These are faced by organization of Sainsbury's in terms of economic uncertainty, digital
transformation and Argos alignment which have resulted in fall of profits.
 Economic uncertainty: Comparing to the previous, from past eight months organization of
Sainsbury's have confronted most pressing problems. More increment in the issues and
challenges after becoming president of Donald Trump who brought out Brexit and today's
revelation which increased fueling of more uncertainty in the market.
 Digital transformation: By knowing all the issues and challenges, By merging with Argos,
completed in quarter, with the help of online 15% of sales are boosted. Businesses are driven
by as explained by Coupe, Sainsbury's being the first retailer who drove the business with
mobile. Apart from this Sainsbury's expanding its businesses in the presence of online is top
of the agenda.
 Argos alignment: In the Sainsbury's organization Coupe is concentrating more on
establishing 30 more outlets of digital Argos store within three years. Huge focus is made on
bringing the brands closer and together by which execution beyond their proximity, within
store which can be considered.
The probable industry scenarios facing the company within its
existing market domains.

 Being aligned with the place of market, vision and mission statements of
Sainsbury's are fulfilled. The vision, mission and core values of
Sainsbury's include ensuring Sainsbury's regains its greatness. They
focused on implementing the following goals and mission are.,
 Delivering quality based services by providing improved goods and
products. By which consumer can get products at reasonable price.
 To provide the goods and services by exceeding the expectation limit of
consumers in terms of meeting, taste, freshness, safe and healthy food to
make available of easier life day to day.
Whether their mission and vision statements are aligned to
the demands of the marketplace.