Report on Implementing Organisational Vision and Strategic Direction

This report delves into the crucial processes for implementing organizational vision and strategic direction. It outlines key steps such as adopting a top-down or bottom-up approach, developing a robust communication strategy, implementing cultural changes, defining stakeholder roles, and establishing success criteria through performance benchmarks. The report also emphasizes the importance of communication and forecasting to mitigate negative factors during implementation. Furthermore, it analyzes the significant role of leaders in promoting the achievement of vision and strategic direction, highlighting the importance of interpersonal skills, effective leadership styles, and personal networks. The conclusion underscores the necessity of these strategies for successful organizational outcomes. References include sources like Grant (2016) and Guthrie et al. (2017).

DEVELOPING
ORGANISATIONAL VISION
AND STRATEGIC DIRECTION
Task 3

Cover Content
 Introduction
 Process for implementing the vision and strategic direction
 Analyse of how leadership behaviour promotes the achievement of
organisational vision and strategic direction
 Conclusion
 References

Introduction
 Implementing a vision and strategic direction is very important for
companies rooting for success.
 The presentation ahead focuses on process of implementing the same,
along with how best organizations could respond to negative factors
affecting the implementation.
 Furthermore, it also emphasizes on how leadership could promote
achievement of organizational vision and strategic direction.

Process for implementing the vision and
strategic direction
 After developing, analyzing and
communicating vision and strategic
direction for the organization, it is
highly necessary for the organization to
finally implement the same within the
company.

Top Down and Bottom Up Approach
 Choosing an approach for implementation of vision and strategic
direction is very important.
 There are two approaches through which the company could implement
these aspects in their firm.

Development of Communication Strategy
 The next step within the process calls
for deciding the communication
strategy.
 It is very important, that a consistent
communication channel within and
outside the firm is adopted in order to
appropriately enhance the scope of
better implementation within the
organisation.

Implementing Cultural Change
 In order to ensure changes in culture, due to a new vision and strategic
direction, companies must adopt different training and development
programmes, such as, On-the-Job training. This would allow a better
adaptation of new working culture within companies effectively.

Deciding Role of Stakeholders
 The further steps relate with deciding the roles and responsibilities of
people associated with the implementation.
 Each stakeholder must be given valuable tasks with appropriate returns
on better performance in order to effectively implement strategic
direction and vision within the company.

Determining Success Criteria
 The last step of this process is associated with defining the success
criteria of implementation.
 It may be achieved through setting up Benchmarks such as Performance
standards, profitability, productivity, etc.

Continue…
 Communication: One way in which the firm could respond to negative
factors is through communication. It is very crucial that companies
communicate appropriately with their stakeholders who are holding
some sort of resistance towards the vision of the organisation. This way
would help the firm in reducing the negative implications of its
implementation.
 Forecasting and Evaluation: Another way is through forecast and
evaluate the overall implementation beforehand. This is an effective
approach through which the firm would evaluate the success or failure
of the vision beforehand, hence, reducing the negative factors.

Analyse of leadership behaviour
 Leaders play a crucial role in promoting the
achievement of vision as well as strategic
direction of an organization. This is due to the
fact that they are responsible for leading the
employees within the company towards the
same.
 Interpersonal Skills
 Effective Leadership Style
 Personal Networks

Conclusion
 Thus, it is concluded that several processes must be utilised by
companies to implement their vision and strategic direction.
Furthermore, leaders are quite effective in ensuring that a positive
behaviour is promoted within the organisation for implementation of
the same.

References
 Grant, R.M., 2016. Contemporary strategy analysis: Text and
cases edition. John Wiley & Sons.
 Guthrie, J., Manes-Rossi, F. and Orelli, R.L., 2017. Integrated
reporting and integrated thinking in Italian public sector
organisations. Meditari Accountancy Research. 25(4). pp.553-
573.

Thank You