Strategic Information System: Atlassian Corporation Analysis Report

This report analyzes Atlassian Corporation's strategic information system, exploring its organizational structure and operational challenges such as pricing, cultural differences, and inefficiency in a global context. It examines various system acquisition methods including commercial software, custom software, and the ERP system, while also presenting a system flowchart of the sales process. The report delves into control problems like cybersecurity, data management, and staff retention, along with application complexity and user experience issues. It also touches on potential fraud risks and the development and adoption of accounting software packages. The paper concludes by discussing the current market size, market leaders, competitive advantages, challenges, and recommendations for Atlassian's strategic information system. The report provides a comprehensive overview of the company's strategic information system, its strengths, weaknesses, and opportunities for improvement.

Running head: Strategic information system
Strategic information system

Strategic information system
Table of Contents
Introduction.................................................................................................................................................1
Part 1...........................................................................................................................................................1
The current organizational structure.......................................................................................................1
Operational Problem...............................................................................................................................1
System Acquisition method.....................................................................................................................2
Commercial software...............................................................................................................................2
Custom Software.....................................................................................................................................2
ERP System..............................................................................................................................................3
System Flowchart....................................................................................................................................3
Control problem in the system................................................................................................................4
Application complexity and user experience...........................................................................................4
Sort of Fraud is possible in this system....................................................................................................4
Part 2...........................................................................................................................................................5
Development and adoption of accounting software packages................................................................5
Current Market Size.................................................................................................................................5
Leaders in the market and competitive advantage.................................................................................5
Challenges and Recommendations..........................................................................................................5
Conclusion...................................................................................................................................................6
References...................................................................................................................................................7
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Strategic information system
Introduction
It can be evaluated that globalization plays a great role at the time of conducting the activities of
the company. Just because of globalization it is analyzed that a strategic information system is
one of the tools that help in completing the task of the company. This system offers many
advantages to the organization like cost benefits and many more. Through this, it can be easy to
accomplish long-term goals and objectives. Also, in this paper, the discussion will be made on
the operational problems and ERP system. The system flow chart of the sale process will be
elaborated in this paper. In this elaboration will also be made of the accounting software
packages and leaders of the market.
Part 1
The current organizational structure
Atlassian Corporation is considered as a popular Australian software firm that focuses on
developing and introducing the products for software developers, content management and also
the project managers. The company was established in 2002. The company is considered as a
popular firm for its issue and tracking applications. Headquarter of the company is situated in
Sydney, Australia. The company serves more than 60,000 consumers globally with more than
2292 employees. The organization provides a range of products consisting of Jira, Hipchat, and
Bamboo (Atlassion, 2018). The employees of the company conduct the activities together so
that collaboration can be maintained and also cooperation between the different departments can
take place in a proper manner. Atlassian is a software company that assists the teams on a global
platform and helps to enhance their potential. The company creates and develops proper tools
and techniques that assist in enhancing the collaboration of the team.
Operational Problem
Atlassian is conducting activities with other companies also and because of this, there are many
issues faced by the company. There are many problems related to inefficiency and delay in the
activities. In the present scenario, the company is facing various problems at the time of
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conducting the activities on a global basis. Some of the problems are related to pricing, culture,
the cost issue, language issue and also inefficiency.
The first factor is related to language issue in which the company is facing the issue of language.
It is important that message within the software should be translated in a proper manner so that
information conveyed to the users can be accurate. Incorrect software localization requires many
challenges and also the problems within the company (Nour and Mouakket, 2013).
Next issue is related to the cost issue in which the activities are conducted globally. There are
various projects that are required to be completed by focusing on geographic business. In various
cases, it is important for the company to minimize the overall cost of the software development
and also the cost of the overall project enhances. It can be analyzed that cost issue impact the
overall budget of the company. Proper and good budgeting is the best method that can be used
for the cost issue. The company should fix the price and also give proper amount to the
customers (Ritter and Holzleitner, 2015).
Pricing is another aspect which is one of the biggest challenges and also it gives an adverse
effect on the growth and success of the company. Thus, fixing a price for a product can create a
big problem for the company.
Inefficiency is also one of the issues in which it is seen that it is because of the inefficiency in the
workers. There are many problems that affect the overall profits and productivity of the company
(Simkin, Norman and Rose, 2014).
The last factor is related to the culture in which values and cultural change take place when
people move from one place to another. These values are not favorable and relevant and impact
the overall sustainability of the organization (Nusa, 2015). The company should maintain a good
environment so that activities can be conducted in a right direction and also with proper
efficiency (May, Dhillon and Caldeira, 2013).
System Acquisition method
There are many techniques which can be given by Atlassian to manage the routine activities in a
proper manner. Therefore, it is important to implement a proper and dynamic system of software
so that the exact position can be evaluated. The method of system acquisition is also considered
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by the company so that strategies can be maintained for growth in a proper manner (Peppard and
Ward, 2016). There are many software systems that are given by the company that will be
discussed below.
Commercial software
This software is considered as a software that may be stated as a computer software which is
related to producing the goods and services for the selling purpose. It is a proprietary software
that can be implemented by the organization so that proper records can be maintained. There are
various examples of the commercial software like Ms office and also Microsoft window. It is
seen that this software can be considered for the specific need and also for the overall need of the
company. It also helps to achieve competitive advantage in the market. Growth can be easy by
considering this software by the company (Kanellou and Spathis, 2013).
Custom Software
This software is created and built for particular organization and users. By considering this
software it has also created by focusing on the need of the customers. If the organization wants to
manage the accounts of the other organizations so that custom software can be implemented in a
proper manner. The custom software helps to minimize the intrusion of the organization (Jansen,
Cusumano and Brinkkemper, 2013).
ERP System
Enterprise resource planning can be related to a business process management software that
helps the organization to properly utilize the integrated applications so that activities can be
managed in a proper manner. Also, accurate forecasting is important so that enterprise resource
planning can take place in an effective manner (Harwood, 2017). The System of ERP offers data
integration to Atlassian as there is a large amount of information which is transferred each day. It
can be evaluated that Atlassian considers ERP system so that trade activities and also a proper
integration of the business activities can take place (Costa et al., 2016).
System Flowchart
It is a physical design method that shows the activities which will be conducted in the process of
the information system. The flowchart also shows the overall process which will help the
company to sell the products and services globally. It can be evaluated that system flowchart
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assist in measuring the process of business and also manages sales with the help of software
applications. The session related to training and development are also held by initiating the
system related to the flowchart of the company (Dumas et al., 2018). (Source: Process
flowchart, 2018).
The best and innovative accounting services can be offered with the help of system flow chart.
Sales procedure will be elaborated in the given picture.
(Source: Process flowchart, 2018)
System flowchart is a part of sale which helps the company to manage the sales in a proper
manner. By considering the flow chart it can be evaluated that the company can enhance its sales
and also the overall revenue by offering accounting services to the wide range of consumers.
Control problem in the system
There are many problems which are related to Atlassian. It consists of cybersecurity, gathering
data and also the problems related to staff retention. Due to enhancement in the cloud and
sophistication of software, it is seen that it is becoming complex for the organization to secure
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the information for the consumers in the market. It has also be seen that data is shifting at an
unparallel level (Azar and Vaidyanathan, 2015).
So, it is not possible to manage the cloud-based services. With the increase in the competition
level, the company is not able to retain the consumers that give impact on the success and also on
the activities of the company. It can be seen that to retain the customers is a costly process so it is
one of the important tasks for the company. Because of technical problems, it can be analyzed
that Atlassian is not able to offer proper satisfaction to the consumers globally. Also, the
employees do not know the how to use the technology and software. If there is lack of labor then
it cannot be possible to conduct the activities through technology in a proper manner. The
employees are not able to consider the latest technology and also the software just because of the
unskilled and ineffective staff. The overall profits and revenue can be influenced by the
organization (Flood and Carson, 2013).
Application complexity and user experience
The application is considered as a major issue in Atlassian that can impact the sustainability and
also the goodwill of the company. Customers should consider the expertise in ERP system so
that software can be used in a proper manner so that activities can be conducted in a smooth way.
In ERP there are also various complexities related to an application which result in reducing the
overall information related to software and application. It can be seen that staff training is
important as it helps to reduce the complexities related to the application within the company.
The company can also focus on recruiting potential and skilled employees so that proper
knowledge of the application program can be maintained (Piemonte, 2015).
It can be analyzed that when customer focuses on accessing the software system then it is
important for the customers to have proper knowledge of the programs related to software and
application. The software should be considered in a friendly way so that updates can be installed
in a proper manner (Bourgeois, 2014). With this, it is also seen that operational plan can be
beneficial to be resolved so that issues and problems can be managed in a proper manner.
Sort of Fraud is possible in this system
It has been seen that frauds are reduced by offering proper efficiency and effectiveness in the
routine activities to the customers. By considering the ERP software the employees of Atlassian
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are conducting the activities in a successful manner. It is considered as a major function in the
management that will help to find the mistakes which take place in the organization. There are
many frameworks which help to reduce the frauds in the activities of the company. System
integration takes place and also mistakes are detected within the company. It has also be noted
that rule-based engines are made and created to minimize the frauds in the company
Part 2
Development and adoption of accounting software packages
Accounting software comes under the category of accounting information system and it is
considered to proceed and record the accounting information so that modules can be managed. In
the present scenario, it can be seen that this software is not only related to the restriction to
process and record the financial information but also focuses on considering the decisions of the
company. The accounting software helps to enhance productivity and minimize the monthly
expenses.
Current Market Size
The company has more than 75,000 customers and also in more than 170 markets the activities
are conducted. the market size is large of the company and the focus of the company is on
offering products like Jira software that can help to offer valuable services. In this way, the
company explored the activities on a large scale (Atlassion, 2018).
Leaders in the market and competitive advantage
It can be seen that company has a strong team which helps to conduct the activities of the
company. The leaders of the company are Mike Cannon Brookes, Scott Farquhar, and Sasan
Goodarzi. These leaders help to achieve competitive advantage in a proper manner. The data
officer focuses on taking care of the activities and product development.
Challenges and Recommendations
ERP system and accounting software offer many benefits to the company to the company but
some of the challenges and issues. The issues relate to the factors like
a.) Lack of efficiency: Some of the companies are not able to provide right and correct
information to the customers due to lack of efficiency.
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b.) Lack of security: The accounting software cannot secure the information, which is
essential for the company. It also gives impact on the growth and progress of the
company.
Therefore, to solve these problems and challenges there are various suggestions like:
The company should offer the latest technology to make proper software within the company. It
will assist to maintain the cost of the company. Next relates to considering the cloud-based
accounting so that negative impact reduces and ERP system can manage the activities
(Jarzabkowski and Kaplan, 2015). It is important to have a strong and skilled team so that issues
and barriers understood by the customers. This will also help the company to beat the
competitors in a proper manner. In this way, the company can achieve the competitive
advantage. It is evaluated that if strong ERP system is there then it can help the company to
manage the activities of the company.
Conclusion
By giving emphasis on the paper, it is concluded that strategic information system has a great
role in conducting the activities of the software company. Atlassian is considered as a software
company that helps to provide the software products to the customers. In the recent scenario,
there are many challenges which are faced by Atlassian like operational issues and errors. The
company focuses on flowchart system so that products and services can be sold easily. Also, it
focuses on considering the accounting software packages. It should be considered that strong
team is recruited by the company so that activities of the business can be conducted smoothly.
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References
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https://www.atlassian.com/customers?page=1&sortParam=date_created%20desc. [Accessed on
16th May 2018]
Atlassion.2018. Atlassion: A leader in Gartner’s 2017 magic quadrant for enterprise agile
planning tools [Online]. Retrieved from https://www.atlassian.com/gartner, [Accessesed on 16th
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Azar, A.T. and Vaidyanathan, S. eds., 2015. Chaos modeling and control systems design (Vol.
581). Germany: Springer.
Bourgeois, D., 2014. Information Systems for business and beyond. The Saylor Foundation.
Costa, C.J., Ferreira, E., Bento, F. and Aparicio, M. 2016. Enterprise resource planning adoption
and satisfaction determinants. Computers in Human Behavior, 63, pp.659-671.
Dumas, M., La Rosa, M., Mendling, J. and Reijers, H.A., 2018. Process-Aware Information
Systems. In Fundamentals of Business Process Management (pp. 341-369). Springer, Berlin,
Heidelberg.
Flood, R.L. and Carson, E.R., 2013. Dealing with complexity: an introduction to the theory and
application of systems science. Springer Science & Business Media.
Harwood, S., 2017. ERP: The implementation cycle. Routledge.
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Jarzabkowski, P. and Kaplan, S., 2015. Strategy tools‐in‐use: A framework for understanding
“technologies of rationality” in practice. Strategic Management Journal, 36(4), pp.537-558.
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Kanellou, A. and Spathis, C., 2013. Accounting benefits and satisfaction in an ERP
environment. International Journal of Accounting Information Systems, 14(3), pp.209-234.
May, J., Dhillon, G. and Caldeira, M., 2013. Defining value-based objectives for ERP systems
planning. Decision Support Systems, 55(1), pp.98-109.
Nour, M.A. and Mouakket, S., 2013. A classification framework of critical success factors for
ERP systems implementation: A multi-stakeholder perspective. In Competition, Strategy, and
Modern Enterprise Information Systems (pp. 98-113). IGI Global.
Nusa, I.B.S., 2015. Influence of Organizational Culture And Structure On Quality Of Accounting
Information System. International Journal of Scientific & technology research, 4(05).
Peppard, J. and Ward, J., 2016. The strategic management of information systems: Building a
digital strategy. John Wiley & Sons.
Piemonte, P.S., 2015. Systems and methods for interest-and location-based conversation
matching. U.S. Patent Application 14/300,405.
Process flowchart.,2018. Edraw. [Online]. Available at:
https://www.edrawsoft.com/orderprocessflowchart.php, [Accessed on 16 May, 2018].
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Simkin, M.G., Norman, C.S. and Rose, J.M., 2014. Core concepts of accounting information
systems. John Wiley & Sons.
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