This report provides an in-depth internal and external analysis of Wesfarmers, a conglomerate company in Australia, using frameworks like Porter's Five Forces and resource-based view to assess its competitive environment and strategic capabilities. The external analysis covers political, economic, social, technological, global, demographic, and physical factors impacting Wesfarmers. The internal analysis identifies tangible and intangible resources, core competencies such as cost leadership and product quality, and key capabilities including brand presence and a strong financial position. The report recommends the implementation of a Management Information System (MIS) to improve inventory management, logistics, and internal communication, ultimately enhancing Wesfarmers' competitive advantage in the retail industry. It addresses challenges like rising competition and departmental store losses, emphasizing the need for strategic adjustments to maintain profitability and market leadership. Desklib provides access to this and other solved assignments.