Strategic Information Systems Analysis for Dominos Business Enterprise

This report provides an in-depth analysis of Dominos' strategic information systems (SIS). It explores the various business processes within Dominos, including finance, human resources, marketing, and accounting, and how information systems are utilized to optimize these processes. The report delves into Dominos' business requirements, categorized into financial stability, human resource management, marketing expansion, and operational efficiency, highlighting the importance of SIS in each area. It also examines the system requirements needed to combat challenges like cybercrimes and virus attacks, discussing the roles of system analysts, builders, and designers. Furthermore, the report addresses software and vendor selection, emphasizing the need for careful evaluation to ensure the effective mitigation of risks and the enhancement of business operations. The report concludes by emphasizing the importance of SIS in maintaining a competitive edge in the fast-paced business environment.

Running head: STRATEGY INFORMATION SYSTEM FOR BUSINESS ENTERPRISE
Strategic information systems of Dominos
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STRATEGIC INFORMATION SYSTEMS FOR BUSINESS ENTERPRISE
Insight into Dominos
Founded in 1960, Dominos has achieved the tag of second largest pizza chain restaurant
in United Stated followed by Pizza Hut. Presence of more than 10,000 franchisees and outlets in
70 countries makes Dominos a popular name among the customers across the globe. In the year
of 2015, the total revenue of Dominos was US 2.21 billion dollars, which encountered an
escalation of 26 billion in the year of 2016. This revenue added US$214.7 million to the profit
margin in the year of 2016 (Dominos.com.au, 2017). The major drive behind this is the presence
of skilled and experienced 260,000 who envision the achievement of customer satisfaction by
providing quality products to the customers. For doing all these operations, the managers apply
effective management techniques, of which the most important are the Management Information
Systems (MIS). The theme of this assignment is to peek into the ways and means of using these
information systems for maintaining the balance between all the parameters of the Dominos’
business.
Business processes of Dominos
Dominos makes use of information systems for executing the operations of finance,
human resource, marketing and accounting.
In finance, the information systems are used by the personnel to keep a track of the
cash flow from the internal environment to the external ones. In case of human resource
management, the information system enables the Dominos personnel to regulate employees’
records. For efficient execution of the marketing activities, information systems play an
important role in enhancing the decision making skills of the employees regarding the
profitable source of income (Arvidsson, Holmström & Lyytinen, 2014). Along with this,

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information systems also assist the employees of Dominos to maintain accurate records of the
collected and processed data. This is an additional assistance towards publication of budgets
and sending the drafts to the investors, creditors and tax authorities.
Business requirements of Dominos
The business requirements of Dominos, in terms of the information systems can be
divided into the following parameters:
Financial
In order to achieve financial stability, the financial events need to deal with special
cautiousness. Utilization of the information system helps the managers of Dominos to prepare
reports on the current financial condition, their impact on the business operations and the
additional financial resources required (Pearlson, Saunders & Galletta, 2016).
Human resource management
In order to ensure the safety, security and privacy of the employees, the management
needs to maintain records of employees’ personal details, such as- address, selection process,
training received, skills and capabilities, gross salary offered among others. For this purpose,
information systems prove to be an effective and efficient option for the managers of Dominos.
Marketing
In order to expand the current market size and share, Dominos personnel make use of the
information system to enhance their decision-making skills. As a matter of specification, the
information systems aid the personnel to search for the sources, which would improve their
decisions towards making more and more profit (Peppard & Ward, 2016).

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Accounts
This parameter is related with the parameter of finance in terms of tracking the
investments made by the shareholders, tax authorities and the associate partners. Effective
utilization of the information systems helps the Dominos manager to gain awareness regarding
the data collection, storage and processing. This awareness is crucial in terms of publication of
authentic budgets and sending the drafts to the higher authorities.
Operational
This is one of the most important parameters, towards which conscious approach is
needed for keeping track of the business activities taking place in Dominos. For this purpose,
information systems are an effective option for the managers, especially the operations manager
in terms of making data entries regarding the plans, resources and their charges (Galliers &
Leidner, 2014).
System requirements needed by Dominos
Unlike all other companies and organizations, Dominos also encounters crisis in the
information systems like cyber crimes and virus among others. Herein lays the need for making
concrete plans regarding the utilization of the information systems. Delving deep into the
information systems used by Dominos, there are three personnel, who make hard efforts towards
the mitigation of such unwanted instances. These personnel are system analyst, system builders
and system designers (Loebbecke & Thomas, 2016).
System analysts are needed when the profiles of the Dominos personnel gets hacked or
are attacked by the virus. Analyzing the systems would bring to the forefront the major cause of

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the malfunctioning of the systems. The performance of the system analysts initiates the role of
the system builders and designers. After the analysts inspect the system or the machines, they
would be able to make plans regarding the need for anti-virus and security software like Quick
Heal. Viewing it from the other perspective, the placement of the designations is apt in terms of
their functions (Kasemsap, 2014).
Software and vendor selection for Dominos
Dominos is a vast organization, which executes different and wide ranging activities.
Adoption of the latest and innovative machines and systems helps in automatic production of the
eatables for the customers. However, instances of cyber crimes, virus attacks and malfunctioning
of the systems compel Dominos personnel to encounter losses. Herein lays the need for effective
software, which possesses flexibility to solve these issues. For judicious utilization of these
software, appropriate vendors or peers are needed (Zerbino et al., 2017). Countering this, rational
thinking needs to be applied for conducting the step of vendor selection. Within this, market
survey would help Dominos personnel to gain insight into the potential vendors or investors,
who would bestow profitable source of income on the business of Dominos as a whole.
Mere selection of the vendors is not enough. Evaluation is needed for assessing the
selected vendors in terms of mitigating the instances of cyber crimes, virus attacks and
malfunctioning. This evaluation would bring to the forefront the major drawbacks in the
selection of the vendors or the peers (Kasemsap, 2014). Testing their skills and abilities in using
the information systems would help the managers in terms of identifying the appropriate vendors
in terms of expanding the scope and arena of the Dominos business.

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References
Arvidsson, V., Holmström, J., & Lyytinen, K. (2014). Information systems use as strategy
practice: A multi-dimensional view of strategic information system implementation and
use. The Journal of Strategic Information Systems, 23(1), 45-61.
Dominos.com.au (2017), About us, Retrieved 19th September 2017 from
https://www.dominos.com.au/
Galliers, R. D., & Leidner, D. E. (Eds.). (2014). Strategic information management: challenges
and strategies in managing information systems. Routledge.
Kasemsap, K. (2014). Strategic innovation management: An integrative framework and causal
model of knowledge management, strategic orientation, organizational innovation, and
organizational performance. In Strategic approaches for human capital management and
development in a turbulent economy (pp. 102-116). IGI Global.
Loebbecke, C., & Thomas, B. (2016). Developing and enforcing internal information systems
standards: InduMaker’s Standards Management Process. International Journal of
Information Systems and Project Management, 4(1), 5-24.
Pearlson, K. E., Saunders, C. S., & Galletta, D. F. (2016). Managing and Using Information
Systems, Binder Ready Version: A Strategic Approach. John Wiley & Sons.
Peppard, J., & Ward, J. (2016). The strategic management of information systems: Building a
digital strategy. John Wiley & Sons.

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Zerbino, P., Aloini, D., Dulmin, R., & Mininno, V. (2017). Framing ERP Success from an
Information Systems Failure Perspective: A Measurement Endeavor. Journal of
Electronic Commerce in Organizations (JECO), 15(2), 31-47.