Business Report: Strategic Information System Management for Telstra

This business report focuses on strategic information system management within Telstra, a telecommunications company. The report delves into Telstra's strategic plan, including SWOT analysis, vision, mission, objectives, goals, and strategies. It explores brainstorming ideas to stimulate creative thinking among managers, conducts a risk assessment, and examines the profile of an entrepreneur, John Ilhan, and the challenges he faced. Furthermore, the report investigates the use of focus groups to gain insights into the implementation of new information systems. The analysis provides a comprehensive overview of the company's strategic approach to information systems and highlights key considerations for effective management within the telecommunications sector. The report concludes with a summary of findings and references used in the research.

Strategic information
system management

EXECUTIVE SUMMARY
The business report is devised on strategic information system management that assist
organisations to categorise, store, process together with transfer data or information that is
created and received. For the report, chosen business in Telstra that operated within
telecommunication industry in Australia.
Present business report covers strategic plan, brainstorm of ideas to stimulate managers
for thinking in more creative and broad manner. It also includes risk assessment, description of
an entrepreneur and challenged they had to be overcome.

Table of Contents
EXECUTIVE SUMMARY...............................................................................................................
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
Research on the documents:.........................................................................................................1
TASK 2............................................................................................................................................3
Brainstorm ideas on what team can do to help stimulate these managers to think more
creatively and broadly..................................................................................................................3
TASK 3............................................................................................................................................4
Risk assessment...........................................................................................................................4
TASK 4............................................................................................................................................4
Research on an entrepreneur........................................................................................................4
TASK 5............................................................................................................................................5
Research to learn about use of focus group for gaining insights.................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Strategic information system refers to a salient characteristic in the planetary of
information technology (Langer and Yorks, 2018). Aim of the business report is to discover
opportunities for utilising information systems as well as to participate within designing and
execution of solutions to organisational issues employing information systems. Present business
report is prepared on Telstra which is an American telecommunication entity that is specialised
in building addition to operation networks together with marketing mobile, pay television, voice
and hence forth.
The report highlights strategic plan that includes SWOT Analysis, statements of company
and two IS related projects. Later, it brainstorms ideas about what the team could do for helping
stimulating managers to think creatively and broadly. It also covers risk assessment, research on
an entrepreneur and the ways people view new product or idea.
TASK 1
Research on the documents:
Strategic plan is termed to a sequential procedure for defining directions and devising
decisions for allocation of available resources for pursuing organisational strategy (Teixeira and
Junior, 2019). For Telstra, strategic plan including SWOT Analysis, statements, strategies and
two IS associated projects are as follows:
Particulars Description
Overview of company Telstra is a telecommunication entity that have its headquarters situated
at Melbourne, Australia. The company develops and operates
telecommunication networks. It is a part of S&P/ASX 20 and have
gained position as largest wireless centre in the country with around
18.8 million subscribers.
Statements Vision statement: Vision of Telstra is to become world class
technology institution which empowers individuals to connect.
Mission statement: Mission of Telstra is to develop a connected future
in which everyone could thrive.
Objectives: Main objective of Telstra is to improvise experiences of
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customers, simplifying its operations and reduce cost base.
Goals:
Strategies: Telstra have developed four pillar strategy that will help in
leading Australian market through simplifying its offerings for attaining
objectives (Corporate strategy of Telstra. 2020). The four pillar strategy
includes:
 Radical simplification of offerings, devising all digital
experiences and eliminating pain points of customers.
 Establishing stand alone infrastructure units for driving
performances.
 Greater simplification of structure as well as ways of activities
for empowering people and serving customers.
 Industry leading portfolio management along with cost
reduction programs.
SWOT Analysis SWOT Analysis of Telstra is below:
Strengths:
 Telstra have strong base of
trustable and reliable
supplier that enables the
entity to deal with
bottlenecks.
 It have successful track
record related to integrates
complimentary
organisations.
 The company makes good
return on expenditures of
capital.
Weaknesses:
 Telstra requires huge
investment in new and
advanced technologies.
 Financial planning of the
entity is not done
efficiently.
 Its organisational structure
is not compatible as it limit
expansion in related
segment of products (Lu,
Xu and Söderlund, 2020).
Opportunities:
 Telecommunication
Threats:
 For Telstra, imitation of
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company have opportunity
to open sales channel
through online platforms.
 Adopting new trends
within behaviour of
customers by Telstra is an
opportunity for opening
new market.
counterfeit as well as low
quality commodity is a
threat.
 The telecommunication
organisation faces lawsuits
in multiple markets due to
different legislations along
with continuous
fluctuations in markets.
IS related projects Telstra is working on following IS related projects:
 New IoT experiences: Talent team of Telstra is creating future
of internet of things for the purpose of delivering new
experiences to families together with businesses of Australia so
that it could be better connected, empowered as well as
protected (Cardy. 2020).
 5G: The project will take Telstra from globe of connected
population to each other as well as internet to the world of ultra
fast mobile speed. The entity have made certain advancements
in the project such as turning 5G in all major cities of Australia
and opening its 5G Innovation Centre.
TASK 2
Brainstorm ideas on what team can do to help stimulate these managers to think more creatively
and broadly
Ideas through which the team can assist in stimulating managers for thinking more
broadly as well as creatively are as brainstormed:
Holding guided sessions: The key to encourage managers in thinking more wider and
creative is holding guided sessions wherein viable ideas are visualised and discussed. In this,
proper format is scheduled so that the managers are able to think and present huge number of
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ideas and then team works to evaluate all so that effective and creative one is selected for
exciting solutions (Paulus and Nijstad, 2019).
Fostering positivity: In this idea, positive team culture is fostered so that managers and
team can become overwhelmed through pressure of meeting with seemingly impossible
expectations along with debates could encourage people to think in more creative manner. When
team can foster positively them it could help managers to open with new things together with
considering broader set of alternatives. Positive feelings makes people thinking about creative
tasks and developing resources which outlast innovations among involved people.
TASK 3
Risk assessment
Risk assessment is delineated as identification of uncertainties or risks which can impact
negatively on potential of organisation to conduct practices of business (Stevenson, 2018). For
the newcomer of digital camera industry, risk assessment which includes risks that have chances
to occur and potential impacts are as follows:
Risks Likelihood Impacts Mitigation action
Vandalism High High Through fixing the camera at high
point as well as out of reach of
people. Moreover, elevated
positions of locations is also a best
action for the risk.
Being hacked Medium High By boosting the network with
WPA2 that translated the recording
to WI-FI Protected Access 2 that is
an advanced protocol.
Financial loss Low Low By making arrangement of funds
as per requirements of the project.
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TASK 4
Research on an entrepreneur
John Ilhan is a Turkish Australian Entrepreneur who founded Crazy John's mobile phone
chain and have expanded the business into biggest Telstra mobiel dealership in Australia. The
personality took birth in 1965 at Turkey and further migrated into Australia with the family at
the age of 5. After completing one year in higher education as well as experiences short time as
salesman in Ford, John tool sales occupation at phone as well as electrical retailer that is
Strathfield Car Radio. Further, in 1991. Ilhan left the company to set his own shop of mobile
phone. Later, the personality expanded the business towards Australia's biggest Telstra mobile
dealership with around 18 stores in Victoria. Moreover, in cities of Sydney, Brisbane, Adelaide
and so on, various stores are launched and managed by John Ilhan.
In setting the business, John Ilhan have faced certain challenges that are hiring staff that
have knowledge about mobile phone working, arranging large budget in initial days of
establishment of the business, cash flow management, devising adequate marketing strategy and
fostering democratic culture. All these challenges are dealt by the entrepreneur. At various stages
of entrepreneurship, John Ilhan have encountered failures prior to becoming successful person.
TASK 5
Research to learn about use of focus group for gaining insights
People view any new product through examining its features, usage and other
information that is published on its packaging (Michalos, 2017). Then, they look towards the
aspect that the product will meet their needs or solve pain points that are expected by them.
Unique value propositions that are offered by the idea or product are also considered by the
audience while viewing or perceiving any commodity or idea that is offered by an entity.
Set of focus group question to assess work groups feelings for implementing new information
system and as follows:
Questions Frequency
Q1. Do you think that the new information system have ability to meet
needs of target audiences?
A. Yes
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B. No
Q2. How does working speed of employees become for the new
information system implementation?
A. Increased
B. Decreased
c. increasing
Q3. Is the new information system is relevant for keeping pace with
changing business environment?
A. Yes
B. No
C. No Comments
CONCLUSION
From the assessment, it is concluded that strategic information system are build for
corporate business initiative. A strategic plan act as roadmap for aligning functional practices of
company to reach desired heights. Risk assessment creates awareness related to hazards,
uncertainty or risks that have likelihood to occur. An entrepreneur faces huge challenges before
becoming successful in competitive world.
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REFERENCES
Books and Journals:
Langer, A. M. and Yorks, L., 2018. Strategic Information Technology: Best Practices to Drive
Digital Transformation. John Wiley & Sons.
Lu, W., Xu, J. and Söderlund, J., 2020. Exploring the Effects of Building Information Modeling
on Projects: Longitudinal Social Network Analysis. Journal of Construction
Engineering and Management. 146(5). p.04020037.
Michalos, A. C., 2017. A reconsideration of the idea of a science court. In Philosophical
Foundations of Quality of Life (pp. 159-176). Springer, Cham.
Paulus, P. B. and Nijstad, B. A. eds., 2019. The oxford handbook of group creativity and
innovation. Oxford Library of Psychology.
Stevenson, M., 2018. Assessing risk assessment in action. Minn. L. Rev..103. p.303.
Teixeira, G. F. G. and Junior, O. C., 2019. How to make strategic planning for corporate
sustainability?. Journal of Cleaner Production. 230. pp.1421-1431.
Online:
Corporate strategy of Telstra. 2020. [Online]. Available through:
<https://www.telstra.com.au/aboutus/our-company/future/Ourcorporatestrategy>
Cardy. J. 2020. Technology projects our teams are working. [Online]. Available through:
<https://exchange.telstra.com.au/4-technology-projects-teams-working-year/>
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