Strategic Information System Analysis for Business & Enterprises

This report provides an analysis of the strategic information system (SIS) implemented by Woolworths, a major supermarket chain. It begins with a literature review introducing the concept of SIS in the context of corporate initiatives. The report is divided into two parts, the first part examines Woolworths' organizational structure, including departments, management levels, and operational problems such as system design, globalization, and workforce trends. It also discusses the adoption of ERP systems and the company's sales procedure, including campaigns, lead generation, and follow-up processes, identifying control problems in the sales framework. The second part focuses on accounting software used by Woolworths, including the evolution of such software and the challenges faced by small and medium-sized businesses. It then highlights the role of market leaders, the importance of maintaining customer loyalty, and provides suggestions for improving software security and employee training.

Strategic information system
for business & enterprises

TABLE OF CONTENTS
LITERATURE REVIEW................................................................................................................1
Introduction.................................................................................................................................1
PART 1............................................................................................................................................1
PART B............................................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

LITERATURE REVIEW
Introduction
The strategic information system refers to an content system that is introduced in context
to corporate initiatives in an organisation. The business firm should deliver a services and goods
at minimum price, that should different from the other competitors products costs on specified
segmentation of market. Woolworths is a big supermarket that is chosen in the present report
(Earl, 2013). This large sized business firm is selling many grocery products like food items,
stationery items, magazines, etc. In this research mentions about an organisational structure of
this Woolworths company. If there is any problem in company then in this case it is necessary to
manager to control all issues in system and also know about the sorts of frauds in this system. In
this present research also mentions about the development and the adoption of the software
packages. At market place, there are some main leaders and it is necessary to identify the gaps
encountered by consumers of accounting software. In this present business research report
mentions about the challenges which are encounter by the customers of accounting packages and
also provide a relevant suggestions.
PART 1
According to Zheng, Yang and McLean (2010), organisational structure refers to implicit
and explicit policies, rules and regulations which are designed to outline to delegate the roles and
responsibilities. It means that in what manner information and data flow from one level to
another level. In an organisation, there are many different departments are involved such as
production, shipping department, marketing, finance, human resource, sales etc. There are three
level of management and those are top, middle and lower level and the roles and responsibilities
of each department is different from each other. (Fang, Lee and Schilling, 2010). The main work
of top management is to develop effective plans and strategies. It is the duty of middle level
management to implement plans and objectives in an organisation effectively and it is the
responsibility of lower level management to work for achieving objectives which are decided by
the top management.
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In Woolworths organisation, there are many operational problems which can put impact
on the productivity and profitability of business operations and its process.
System design- The main operational problems in a business firm is system design. It is
necessary that company should be introduced its design in an effective way, so that the quality
of goods and services should be good and also be in the demand. To reduce the impact and to
make business operations effective, it is necessary for operations managers to design the system,
then plan andmanage system in a proper manner.
Globalisation- It is very challenging for the manufacturing business firms. It does not
impact only on local business but also affect the international market. Globalisation comes into
existence through the minimization in trade barriers, transportation and information technology
(Arik Ragowsky, 2012). To come out from all the challenges from globalisation, it is necessary
for operations manager to fix particular goods and services and from this, uniqueness of goods
will be maintained in the global market. It is required for a business firm to have some
understanding about competitors in the market place.
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Illustration 1: Willworths organisational structure

Workforce and social trends- With change in the values of society, an impact on society
can be bad on the business operations and the activities. Change in culture can be a big effect on
the operations of business. It is necessary to recruit right person for the right place.
The most likely system acquisition method is ERP (Enterprise Resource Planning). It is
an effective software and with the help of this, company can use an integrated applications
system to control and manage all business activities with maintaining the functions related with
back office for instance services, technology. According to Wagner and Monk, (2013), the main
use of this system is for operations and label accounting. Enterprise resource planning software
consists of many different factors of operations which consists of development, sales planning,
production, etc. This type of software is generally designed for large business firms.
With the help of this resource planning software, company can easily integrate, control
and manage the important and necessary factors of business. It is a large and popular software. It
works as a nervous system of business. With the help of Enterprise Resource Planning system,
development and growth of company will be increased. It will also help in increasing the sales
and profitability of business (Libman, Libman and Richard 2016). This system allows business
to move its products faster, complete the production process rapidly, invoice consumers quickly
and also, do the shipment as soon as possible.
The flowchart of sales procedure of Woolworths Company is:
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Illustration 2: Sales flowchart
(Source: Sales flowchart, 2017)

Campaigns- After producing goods and services, there is a need to do the promotion of
products with the help of email, banners, give advertisement from television and radio. From this
campaigns, many people will be aware with company’s services and products.
Lead generation- It refers to an action to develop and cultivate the existing consumers for
goods and services of company. In this process, there is a need to collect information and make
contracts from the salespeople for introducing orders. It includes telemarketing and the direct
advertisement.
Assign leads to lead managers- After generation of a lead, there is a need to provide all
leads to the production manager. It is necessary that manager should be aware about the sales or
lead information.
Follow up lead- It means to follow up the lead or any other activities which are lead
related to production.
Qualified- For selling, it is necessary to recruit qualified persons who have knowledge,
skills and abilities relating to sales. It is the responsibility of a manager to recruit people who
have knowledge about the sales or production.
Convert the lead in to prospect- The minds of consumers are changed into short period of
time. It is necessary to measure the good prospects from the lead. Before converting lead into the
prospectus, it is important to found customer who:
 has ability to pay.
 Capable to make purchasing decisions easily.
Opportunity- After transforming lead into prospectus, there is requirement to find
opportunities to make the sales effective and efficient. Company should make the strong contacts
with the many business persons.
Follow up- After all the procedures, it is necessary to follow and monitor all actions and
processes.
Buy- Under this procedure, company has to identify that what categories to people buy or
purchase the products of company.
According to Takahashi (2014), to improve in the framework of sales procedure, it is
necessary to find out the control problems. The control problems can be related with:
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Follow up- It is necessary for Woolworths to make improvement in the follow up. It is
the responsibility of manager to work on that and also, control it.
Lead quality- It can make improvement in the lead quality. With the help of activities
which are related with the lead generation must pre qualify new lead so that Woolworths
business industry can take some correct and also follow up actions against the marketing
offerers. If the lead will be powerful then in this case the sales of firm also be strong.
Give training to employees- It is necessary to the manager is to provide training to
marketing and sales department. With the help of training the qualities of employees will
increased and also ware about the products. It will helps in increasing the product awareness and
selling skills of sales person. With the help of this the selling efficiency and sales of company
will be increasing and morale or motivational level of employees will also be increased.
If there is any kind of fraud in the system, then it is the duty of a manager is to find out
that and also introduce a new system. Managers is also responsible to keep safe the system.
PART B
Accoding to Jadhav and Sonar (2010), accounting computer software is a type of
software and with the help of computer code Woolworths company can records and maintain all
the transactions for an instance general ledger, trial balance, accounts balance etc.
In an ancient time, there was no software of accounting or That time, there was no
technology used. With the help of technology, reporting system will be easy. At an ancient time,
accounting system was done in same manner . The accountants faced many issues and problems
regarding this So, to resolve the issue, there was a evolution of first software and that is MYOB,
this software helps in providing the accounting, tax and many services. It is many for the small
and medium size business firms. This software founded in 1980.After this s software, there are
many new accounting software come in to an existence such as Quick Books, Reckon One, Sage,
Xero- online, Nominal, Saasu and Cash flow manager.
The current market share of this company is 405. It is a large size company and it has a
large supermarket chain. Among all the share, this company spent $89.8 billion at the
supermarkets. This grocery company spent in billion. At this present time, the market share of
this company are high and it is a big business firm (Banker, Davis and Slaughter, 2015).
According to Roy Morgan , Australians spent total $32.6 billion at the Woolworths. It provides
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good quality of products or services to its customers at reasonable price. It also provide its goods
through online, from this customers can easily buy items with out going stores, it is cost saving
and time saving process. If customers will be dissatisfied then with the help of this the market
share of company will be increased.
Leader plays an import role in market. This person is always motivate its team members
to work well and in an effective manner with the help of motivations, the performance level of
team members enhanced and they perform well for increasing the productivity of business. For
increasing the sales of products, it is necessary to company to find out the good and capable
leader at market. The main focus of leader should be on the goods, services and the brand.
Leader prevail its rivals in the distribution, reputation, loyalty of buyers, cost, perceived value,
profit and some money spending on promotional activities. The leader of Woolworth has the full
knowledge about the market. According to Mens (2013), the first and foremost priority of this
business firm is to produce good quality goods and services by reducing the cost of production.
Market leader should have full knowledge about market and its competitors. With the help of this
company can meet with the competitive advantage. The main purpose of market place leaders is
to increasing the productivity and growth of the business. To maintaining the goodwill and the
market share, it is the responsibility of leader is to maintain the loyalty of its existing customers
by providing the quality standard products at a reasonable price or can make changes in the
current products and to attract new customers.
All small and medium sized companies of Australia face some problems or issues by the
Accounting software. The challenges can be:
 Security of these all accounting software are not much high.
 Some software are not Novice friendly. Every company makes the financial accounts and these are generally prepared any the
accounting software (Hui and Yeung, 2012). The main purpose of developing accounts is
to make easy all the transactions related to taxation but from day to day preparation of
accounts the bank balance can be reduced and it is not good for small firms.
Suggestions
 It is necessary that the security of software should be high to keep the finance statements
and data secured.
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 Woolworths should provide training to its employees about using of software and try to
make the process of company manual.
CONCLUSION
It has been concluded from the above research that Woolworths is a big retail company
and the market share of this firm is high. This company uses Enterprise Resource planning
software with the help of which company can perform its business operations in an effective and
efficient way. In this research studied about some operational problems. There is a proper sales
flowchart of this business firm. In this business research also studied about the development and
adoption of some accounting software packages. .
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REFERENCES
Books & Journals
Arik Ragowsky, T.M.S., 2012. Enterprise resource planning. Journal of Management
Information Systems.19(1). pp.11-15.
Banker, R.D., Davis, G.B. and Slaughter, S.A., 2015. Software development practices, software
complexity, and software maintenance performance: A field study. Management
science.44(4). pp.433-450.
Earl, M.J., 2013. Experiences in strategic information systems planning. MIS quarterly. pp.1-24.
Fang, C., Lee, J. and Schilling, M.A., 2010. Balancing exploration and exploitation through
structural design: The isolation of subgroups and organizational learning. Organization
Science. 21(3). pp.625-642.
Hui, S.Y. and Yeung, K.H., 2012. Challenges in the migration to 4G mobile systems. IEEE
Communications magazine. 41(12). pp.54-59.
Jadhav, A.S. and Sonar, R.M., 2010. Evaluating and selecting software packages: A review.
Information and software technology. 51(3). pp.555-563.
Libman, R.M., Libman and Richard Marc, 2016.Apparatus and method for transacting
marketing and sales of financial products. U.S. Patent 5,987,434.
Mens, T., 2013. Introduction and roadmap: History and challenges of software evolution. In
Software evolution (pp. 1-11). Springer Berlin Heidelberg.
Takahashi, T., Sanyo Electric Co., Ltd., 2014. Sales management method in automatic vending
machine. U.S. Patent 6,021,394.
Wagner, B. and Monk, E., 2013. Enterprise resource planning. Cengage Learning.
Zheng, W., Yang, B. and McLean, G.N., 2010. Linking organizational culture, structure,
strategy, and organizational effectiveness: Mediating role of knowledge management.
Journal of Business research. 63(7). pp.763-771.
Online
Accounting software, 2017.[Online]. Available through:
<https://www.nibusinessinfo.co.uk/content/types-accounting-packages>. [Accessed on 21st
August, 2017].
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