Innovation Strategies for Future Growth: General Motors Case Study

This report provides an executive summary and detailed analysis of innovation management within General Motors, focusing on its future development in the automotive sector. The report examines the company's initiatives in 2020 and beyond, including investments in electric vehicles, self-driving technology, and fuel cell systems. It explores the organization's innovation requirements, such as Wi-Fi, voice recognition, and digital dashboards, and discusses building future innovation capabilities. The study highlights the importance of addressing market changes, budgeting for growth, making strategic decisions, and fostering partnerships to maintain a competitive edge. The report also addresses the adoption of new methods and technologies, alongside the need to attract talent and adapt to the digital landscape. The report concludes by emphasizing the need for a transformation roadmap to ensure that General Motors can continue to innovate and remain competitive in the rapidly evolving automotive industry.

Managing Innovation in
Business PART 2

EXECUTIVE SUMMARY
In the present study, innovations and its importance for future development in auto-
mobile sector has been explained. Therefore, it contained example for 2020 and beyond its work.
Furthermore, it also contains industry development with some effectiveness and ascertained
innovation which helps to increase profitability. From this aspect, effectiveness will be
continuously develop which would be beneficial to gain overall goals and objectives. In this
regard, General-motors continuously reinvest their money to develop more consideration with
using advance technology in it. Furthermore, electronic vehicle also develop that helps to
promote more significant work that ascertained to attain targets and goals. Along with this, future
of the whole industry and beyond its performances increases to focus on targets.

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Future of the industry 2020 and beyond.....................................................................................1
Organisation innovation requirements 2020 and beyond............................................................3
Building future innovation capabilities for the organisation.......................................................4
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Innovation plays very important role to make successful results in the business. Market
leaders drive with significant proportion to gain more income from new products. With this
regard, innovation take major breakthroughs and incremental improvements in existing products.
Solid management assists to encourage and support business to realise commercial benefits from
it. Managers can easily take support to maintain and provide resources to promote ideas of the
enterprise. Leaders also take role to bring balanced perspective in project (Pedersen, Gwozdz and
Hvass, 2018).
Present study based on General Motors company which is American multinational
corporation and manufactured, markets and distribute vehicle and its parts with selling financial
services. There are different types of brands promoted that helps to attract several customers in
the enterprise.
For gaining insight information of the present report, it covers future industry of the
industry in 2020 and its beyond. Furthermore, innovations for the organisation successfully
develop to attain more desired level of results in the company. At last, building future innovation
capabilities for the selected business develop that ascertained with creative performances and
outcomes within the business environment.
MAIN BODY
Future of the industry 2020 and beyond
General motors company is popularly known and operates in global market for different
types of motor vehicle and parts. It designs, produces and distributes vehicle with selling of
financial services. Belonging to the motor vehicle and parts sector means that public sources
continuously develop to assess accuracy of data which depend on publicly accessible data. The
company gain long term success which continuously develop products for future development.
In major corporate restructuring, plant closures and job cuts in response to declining customer
demand with powered sources (Zaefarian, Forkmann and Henneberg, 2017). The chosen
company expects next generation Chevrolet silverado to provide more investment in new
mobility technologies. Following are certain notable endeavours explained which developed by
General Motors:
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 Cruise Automation: From the analysis, it has been notable that General Motors acquired
developer of self driving with auto technology in 2016. Therefore, it assists to maximise
effectiveness that align with strategy shift (Rajnoha, Štefko and Dobrovič, 2016). Fuel Cell system manufacturing: Honda motor company formed in 2017 with joint
venture with general motors. They have main aim is to focuses on building hydrogen
fuel cell system for electric vehicle. Hence, manufacturing of the fuel cell system
continuously develop that ascertained with significant advantages. As a result, it assists
to maintain more effective consideration (Luthra, Govindan and Garg, 2017). Maven drive: Car sharing platform launched by General motors that designed to assists
and choose favourite cars. In this consideration, it can be stated that more creative results
will be gain that ascertained with Maven drive. On the basis of designing systematic
cars, it can be said that positive performance will be develop in the future (Crane and
Matten, 2016). Yi Wei Xing: Online social platform operates with rental car services in several
industries. As a result, General Motors participates as sole investor in a particular series.
Furthermore, there are several perspectives in which the chosen business take
participation to increase their selling (General Motors' 5 most notable investments in
future mobility, 2018).
 Aptiv: General Motors company play important role with traditional transportation which
invest emerging mobility technology. There are several cars recently acquired as car
sharing companies such as Car2go and DriveNow.
Along wit this, 2020 will help to increasing devastating weather events that further drive
with environmental awareness among general population. Cultural shift also lead voters that
consider pressure with politicians to take support with greener policy initiatives. It includes
incentives to purchase over the traditional petrol powered vehicles. There are two tends listed
which results in respect to reduced volume of vehicle parts sales. As a result, it creates negative
impact on future corporate acquisition. General-motors also spending more on electric and
autonomous vehicle programs over the next two years. Restructuring reflects on need to stay in
front of changing conditions of market. On the basis of customer preferences position of our
company develop with long term success. Hence, move gave boost to general-motors to boost
stock price that closed up with 4.79%. However, it is still down from June 2018. As a result,
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political pushback expected which effect plant closures. Main issue is timing so that auto makers
promised to bring motor electric in the US market (Pyper, 2018).
Organisation innovation requirements 2020 and beyond
In auto-mobile sector, there are more innovations must be continuously ascertained that
helps to promising dashboard and safety system. As a result, it is sophisticated for General
Motors. Auto makers aware with little behind the times in 2020 so that following innovations
must be required: Wi-Fi: Most of the technology in the world has been used fairly which contain working
with developing Wi-Fi for cars. In fact, connection between different cars ascertained
with advance and fastest technology device which followed by smartphones and tablets.
Hence, General motors introduced different models with sync system so that they are
developed ability to connect network. Transfer information from computer or laptop
directly increases in car (Pedersen, Gwozdz and Hvass, 2018). Voice recognition: Voice recognition is another and important vital technological
advancement in auto-mobile sector. It helps to reduce accidents rates with tweet, update
their Facebook page and watch several videos. Furthermore, it develops a way which
proven difficult technology to master. In respect to gain success, most expensive source
that is technology will be successfully expanded (Rajnoha, Štefko and Dobrovič, 2016). Digital dashboard: By 2020, dashboard of General-motors likely to linked with cloud
services to use smartphone and tablet use. It allowing keeping with texts, calls, emails,
social network updates, etc. In this kind of system, the chosen organisation can easily
work in partnership. Hence, digital dashboard also turn in modem and smartphone into
wireless router (Zaefarian, Forkmann and Henneberg, 2017). Car to car communications: Furthermore, another innovation can be drive to increase
communication between car to car. When car are connected with technologies of M2M,
they are able to share data with other cars on road. Consequently, it increases warning to
drivers of accidents and figure alternative routes that based on real time information. It
assists to warning early and help to avoid a collision (Luthra, Govindan and Garg, 2017). Car to X communications: There are some overlap between car to car and X technology.
General-motors designing a system which allow communicating with other systems
outside the vehicles. In order to conduct research, it can be stated that issue can be
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addressed and consider wide range of digital standards. As a result, it assists to consider
broadcasting and mobile telecommunications. Digital goods: In addition to this, it can be stated that digital goods such as hardware and
software in car system successfully develop. With respect to upgrade actual installation,
it can be stated that smartphone provide the best consideration with system that is
relatively inexpensive for General-motors. In this paves way for developers also requires
focus on entertainment which find perfect match on the road (Schusterman, 2012). Remote control: General-motors consider show in which IT controlling system
successfully develop which allows smartphone owners to find and unlock to start car
automatically. With this regard, appropriate system continuously develop to track music
in car. Furthermore, if possible, it is essential to track right working system.
 Intuitive safety features: With the help of safety and emergency notifications, it can be
stated that accidents can be easily preventing for many cases. As a result, it helps to add
stressful driving in particular situation (Crane and Matten, 2016). Solution also intimate
with pre-safe system which can be innovate by General-motors.
Building future innovation capabilities for the organisation
In companies, innovation consider more experimental that assists to increase industry
experience turbulence. Autonomous driving, e-cars, digital services, etc., platforms assists to
continuously develop innovation and plenty of turbulence. High product quality and brand
reputation implement several attributes in innovation of General-motors. For instance,
technological innovation and transparent cost of ownership. Furthermore, in respect to maintain
leadership position in the automotive market, long haul, etc. companies need to reinvent
themselves. For future innovation, following are certain aspects develop for the organisation: Addressing the big pictures: For many years, General-motors invest very less in new
technologies. Therefore, digital labs and pilot projects are over that consider dabbling on
small scale with mobility apps. For example, in next generation auto maker are striving to
become a successful leader which drives with electric products. Hence, investment push
with core businesses forward. Making the future with priority: Furthermore, task of reinvention is not limited for
research and development strategy. Management teams urgently focused for redefining
core business for future and deciding strategies in the company (Pedersen, Gwozdz and
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Hvass, 2018). Successfully it is implemented to map out entire business of General-
motors. Budgeting for growth: In addition to this, the chosen business also takes key strategic
innovation forward. As a result, leaders of the enterprise recognise that it will be
necessary to spend in research and development with new technologies by 2020. Making tough decisions: Reconciling that urgent need for more innovation power with
pressure that reduce costs that is really false dilemma. General-motors is leading
company so that problems can be solved that is defining clearly that is necessary to
accomplish differentiation in market. More efficient approaches to innovation assists to
device positive results (Pedersen, Gwozdz and Hvass, 2018). Furthermore, the selected
business can develop old along with new to take several approaches to push and cross off
with portfolio that acquire from outside resources. Introducing new methods: Many businesses tap with their full potential for efficient
development. Leaders are building experience with new approaches so that it
significantly improve productivity of R&D. These new methods catch to become more
consistent in their application. Innovation and productivity successfully accelerate for
introducing new methods (Etemad and Dulude, 2018). Working in partnership: As industry rapidly grow and transforms so that there is no
single company consider full set of skills in new technologies and methods. In emerging
leaders, they are filling with acquisition, network and partnership. Furthermore, it can be
stated that waiting for this know how grow organically that falls with short and takes to
long (Healey, Cars and De Magalhaes, 2017).
 Making the most positive momentum: Compelling innovation strategy not always match
with create value on sustainable basis. In this regard, competitive strength in General-
motors. It also drives with necessary culture which shift in the companies to attract fresh
and talented people from outside (Pedersen, Gwozdz and Hvass, 2018).
Furthermore, programme approach for General-motors focuses pm principles which face
primary challenges for auto makers. As a result, developing fundamentally new products and
services developed for digitalisation with R&D budgets (Svahn, Mathiassen and Lindgren,
2017). In order to make successful innovation, following elements consider in the chosen
business:
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 Commit to a transformation roadmap: In order to commit with transformation roadmap,
it can be stated that entire business need to radically realigned with profound change
across the business. In General-motors, each function has been carried as key part to play
important role from production, procurement and distribution. With the help of effective
leadership, it can be stated that company's future mission and operating functions develop
with its products and services portfolio. Critically transformation defines innovation
necessary which can be deliver for transformation. In order to commit with specific
operational, performance and business goals, deadlines set which produced entire
leadership team (Kotabe, Jiang and Murray, 2017). Define things for development: In this aspect, it can be stated that portfolio reflect with
company's strategic priorities. This is because, efforts and expenses involved for
developing technologies and lead with companies to focus on vertical integration.
Development of project with little new to offer get cut also concentrate on important
sources with unique innovations. In General-motors, managing complexity is critical
aspect which play very important role that consider keeping variable to a minimum and
constantly develop for accurate production or material purchasing (Geng, Mansouri and
Aktas, 2017). Define way for development: Auto makers cannot accomplish their innovation goals with
using conventional waterfall methods for research and development. In General-motors
challenges ahead that requires companies to test and learn process within the particular
development of digital features. It is also raising game for selecting right team members
with R&D projects. Talent is scarce which includes development of electric systems.
Thoughtfully it assigned right project for one specialist that is overburdened.
Establishment direct lines of communication and coordination ascertained significant
advantages in team (Wang, Gunasekaran and Papadopoulos, 2016). For instance,
production, procurement and product management. As a result, it helps to eliminate
hierarchical distractions. Right tools also make difference along with standardised
approach with efficient knowledge management. All reinforce and best practices methods
shows boost efficiency of R&D department.
 Steer and manage with change: With the help of appropriate process, right
infrastructure, it can be stated that securing success of projects. Innovation program can
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also work with intelligent steering so that performance of product development teams
reach beyond standard and input factors (Kochan, Lansbury and MacDuffie, 2018). There
are numbers of working hours and budget metrics resultant in the best way to assess
project with examining its progress. With the help of clear milestone, deadlines can be
schedule for group involvement. Details and drawing car's modules also prepare
assembly lines for production of new model. Leading innovation teams can detect
problems with good time and minimise measurement to deal with development delays.
Technologies create lines between physical, digital and biological that develop for global
production systems. Current pace of technological development which is exerting profound in
place which people work. It is also impacts all discipline, economies and industries. Production
activities defined as the full chain which make deliver products and services that altered and
extended in several ways (Prajogo, Oke and Olhager, 2016). Accurate knowledge of the value
which create countries widely diffused. Business executives, government leaders which create
several benefits that readiness and make adoption and converging impact on value on the
General-motors. From 2020, the chosen business need to increase technological advances which
explained under here: Autonomous vehicle: It is one of the important aspect in which autonomous vehicle
successfully develop which drive anywhere at all times (Luthra, Govindan and Garg,
2017). By 2020, General-motors have cars that are capable of being fully autonomous in
certain circumstances. Rural interests with minimal variables also develop for proper
evaluation. Driver override systems: It is related with autonomous technology which is different
from actively disregarding with command and making own decisions. By 2020, it will
apply brakes even if driver has the gas pedal floored (Morioka and de Carvalho 2016).
Rapid increases' sensor technology assists to force a shift in priority in General-motors. Biometric vehicle access: Furthermore, biometric vehicle access is one another aspect
that make key to gain success that able to unlock and start anything with effective
consideration (Rajnoha, Štefko and Dobrovič, 2016). Cell phone security also shows
same concepts which would be beneficial to the chosen business to promote advance
results.
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 Comprehensive vehicle tracking: The selected business also need to show many miles
for a person drives. In this consideration, full tracking of behaviour also shows that
hopeful technology remains voluntary which foresee likely future which require
comprehension driver tracking (Zaefarian, Forkmann and Henneberg, 2017). Active window display: Advance technology also shows come with long way for project
that assists to show active participation for 20 years work. By 2020, active glass capable
of displaying vibrant images. Imagination of navigation system actually highlights next
turn that can be seen from perspective with using approach. Remote vehicle shutdown: This technology also drive to leveraging regularly. In recent
years, auto-mobile company make remote vehicle that assists to enter for social
consciousness that is negatively impact on new rating everywhere (Kushwaha and
Sharma, 2016). As a result, it helps to focus on developing activeness towards news
ratings. Active health monitoring: General-motors need to previewed with idea and it is steering
in which sensors track with vital statistics for rapid development. Technology means that
most of the cars will just work as wireless so that it combine with basic autonomous
technology (Crane and Matten, 2016). It can be also pull over and call paramedics when
driver has heart attack. In this regard, effectiveness will be generated by 2020 so that
everyone see full fledged with super car of four cylinder engines.
 Smartphone personalised in marketing: By 2020, each person getting Facebook, Twitter
and Gmail advertisement based on behaviour. Therefore, it is fully connected to internet,
meaning and vehicle that provide marketers with powerful set of metrics to customise
message. Hopefully it will manifest as opt with future. Personalised things also ready
with location based advertisement in car's display (Schaltegger and Wagner, 2017).
CONCLUSION
From the above report, it can be concluded that for future development, General-motors
continuously develop their significant advantages. In this regard, advanced motors results helps
to communicate several benefits that based on behaviour. Consequently, it will develop new and
best aspects of car towards life long learning that strived to combine passion and personal
transportation. Moreover, it summarised about innovations in the business that develop in the
chosen business for promoting more creativity and effectiveness for more growth. It helps to
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communicate commit with technological advantages with using different advertisement and
marketing strategies. In addition to this, building future innovations and effectiveness
continuously increases which ensure that there are several benefits will be gain for future
development.
Along with this, report articulated about future of auto industry which go beyond and
ascertained with significant advantages that continuously grow with more performances.
Furthermore, it ascertained to take creativity and effectiveness which would be beneficial to
target several people easily. Moreover, innovations in the business required to implement so that
they can accomplish desired level of results in positive consideration. For instance, addressing
big picture of the business, addressing and solving major issues, etc. helps to promote more
effective advantages in the industry to create innovations.
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