Strategic Solutions: Innovation Strategies for Pro Go Private Limited

This report examines the challenges faced by Pro Go Private Limited, a camera manufacturer, due to the rise of phone cameras. It proposes innovative solutions to address the company's obsolete product concerns. The report explores three main themes: innovation ideas, collaboration with phone companies, and marketing activities. Innovation ideas include developing low-cost cameras, exploring new pricing strategies, and identifying new target markets. Collaboration with phone companies focuses on customized designs. Marketing activities involve creating new marketing plans and content, and revising target markets. The report aims to provide a structured approach, discussing potential drawbacks and evaluating the viability of each plan before selecting the best strategy for the company's long-term success.

Executive Summary
The business environment has become increasingly dynamic in nature and it is with
respect to this that it becomes crucial for the organization to come up with considerable plans
and initiatives so as to ensure that the firm would be able to devise ways in which they are able
to combat against the competition as present and ensure that, there market share remains
sufficient. Hence, as Pro Go Private Limited is a privately owned but an innovative company, it
has been successfully able to sense the troubles that lies in its way in the long run and can be
essentially dealt with by coming up with innovative solutions. However, undertaking the
innovation procedure is not easy and brainstorming needs to be undertaken. Hence, the report
focuses on the discussion of the overall internal obsolete concept being faced by Pro Go and as a
solution of this aims to focus on the key areas with respect to which the firm will be able to keep
up with its key offering and at the same time help the firm in keeping its legacy. Therefore, the
report will be following a structured format with respect to which the different key positions and
steps to be undertaken by the firm will be provided and in addition to this, the drawbacks of each
plan will be discussed. This will then be followed by the plan to evaluate the viability of each
plan and finally one of them will be selected for the firm.

Introduction
The Pro Go Private Limited can be considered to be a popular privately owned
organization which manufactures high quality cameras and has a good track record for
innovation. The firm tends to provide considerably good quality cameras with high resolution
and a comprehensive design. These cameras are exceptionally reliable as well. However, phone
cameras have become essentially popular and the general cameras have now started to become
less common. Hence, it is with respect to this that, the company wants the different managers to
come up with a comprehensive solution which will go a long way in assisting them to undertake
various steps with the help of which, they will be able to find a solution to the existing problem
and find an innovative solution for the long run. It is for this purpose that the report will be
providing a comprehensive analysis of various options which can be adopted by the company.
Aim
The report seeks to find viable innovative solutions for the danger which is being faced
by the company in relation to the obsolete cameras and their uses.
Discussion
The three themes which will be primarily discussed can be understood to be as follows:
Innovation ideas for the firm:
 How the firm can come up with low cost cameras to improve revenue
 How can these be priced
 New target market
Collaboration with Phone companies:

 The firm can come up with collaboration with the phone companies
 Providing customized designs for them
 Additionally, discussing deal components
Marketing activity:
 New marketing plan
 New content for marketing
 Revised target market