MGT812 Strategic Intelligence and Analytics Case Study Portfolio

This report is a case study portfolio focusing on strategic intelligence and analytics, examining how businesses leverage data to inform their strategies. It includes analyses of four case studies: Dell's website, exploring product comparisons and market positioning; Wearables in the Workplace, disc...Read More

Running Head: Strategic Intelligence and Analytics
STRATEGIC INTELLIGENCE AND ANALYTICS

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Strategic Intelligence and Analytics
Abstract
This study has focused on the four case studies of companies that use strategic
intelligence. Business owners face many issues in satisfying the needs of customers. In this
study, it has been shown that different approaches can be taken to solve business issues.
Strategic intelligence allows companies to gather information about the present business and
identifying available alternatives. After that, the management of organizations needs to select
the best option and implement it. Continuous monitoring of business performance after
implanting any strategy can help firms to understand the effectiveness of their decision. At
the end of this study conclusion and recommendations have been included.

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Strategic Intelligence and Analytics
Table of Contents
Introduction................................................................................................................................4
Dell website................................................................................................................................4
Wearables in the Workplace......................................................................................................6
NBN...........................................................................................................................................8
Kooka’s Country Cookies..........................................................................................................9
Conclusion................................................................................................................................11
Recommendation......................................................................................................................11
Reference list............................................................................................................................12

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Strategic Intelligence and Analytics
Introduction
Strategic intelligence is essential for gaining success in business. This process
includes collection of data, proper analysis and framing strategies that facilitate business
operations. In this study, different case studies have been selected for review, which can help
to gain brief knowledge about strategies intelligence.
Dell website
1. Inspiron 15 3000 Laptop (AMD) is the chosen product (Dell.com, 2019)
Price: $891.99
Capability:
● AMD Ryzen™ 5 2500U Mobile Processor
● Radeon™ Vega 8 Graphics, Integrated graphics including AMD APU
● 8 GB memory, DDRR, 2666 MHz
● Hard disk 128 GB
● Windows 10 Pro (64bit)
● 15.6 inch HD display
● Bluetooth 4.1 and Wi-fi Wireless
● 3-cell 42WHr Battery
Lenovo: Legion Y540 (15) Laptop (Lenovo.com, 2019)
Price: $1961.5
Capability:
● 9th Gen Intel® Core™ i7-9750H Processor
● Maximum 32 GB /2666 MHz DDR4
● NVIDIA GeForce GTX 1660 tI 6 GB GRAPHIX
● Windows 10

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● Hard disk 2TB
● 15 inch full HD display
● Battery: 3cell 57wh internal with backup up to 5 hours
● Wifi 2*2AC + Bluetooth 5.0
3. Building own product
i.
Features Dell: Inspiron 15 3000
Laptop (AMD)
Lenovo: Legion
Y540 (15) Laptop
Own product
Price $891.99 $1961.5 $1051.99
Graphics Radeon™ Vega 8 Graphics NVIDIA GeForce
GTX 1660 tI 6 GB
GRAPHIX
Radeon™ Vega 8
Graphics
Processor AMD Ryzen™ 5 2500U
Mobile Processor
9th Gen Intel®
Core™ i7-9750H
Processor
7th Gen Intel®
Core™ i3 Processor
Memory 8 GB memory, DDRR, 2666
MHz
Maximum 32 GB
/2666 MHz DDR4
16 GB, DDRR, 2666
MHz
Hard disc 128 GB Hard disk 2TB 1 TB HDD
Operating
system
Windows 10 Pro Windows 10 Windows 10
Display 15.6 inch HD display 15 inch full HD
display
15 Inch HD
Battery 3-cell 42WHr Battery 3cell 57wh internal 3-cell 48WHr

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Strategic Intelligence and Analytics
with backup up to 5
hours
Bluetooth
and Wi-fi
Bluetooth 4.1 and Wi-fi
Wireless
Wifi 2*2AC +
Bluetooth 5.0
Bluetooth 5.0, Wi-fi
wireless
ii. Price of this product will be higher than Dell's and lower than Lenovo. Graphics quality
will be similar to Inspiron and Intel i3 Core processor will be included within the price. Hard
disc and memory capacity of this laptop will be slightly better than Inspiron. Improved
quality of Battery than Inspiron will help this laptop to attract customers.
iii. Brand is a factor that must be considered while buying a laptop or computer. Good brand
name helps to gain trust from customers (Rahi & Ghani, 2016). Bulkiness is a major factor
because if a gadget takes more space, then its utility decreases. Warranty is another factor
that needs to be considered while purchasing a computer.
iv. Kogan.com (https://www.kogan.com/au/c/laptops/shop/tablets-laptops/). This website
gives the best option while purchasing a computer.
v. Key questions that need to be asked to a consumer:
● What types of features want to have on your computer?
● For which purpose you will buy the computer?
● What is your budget?
● How much warranty you are expecting?
Wearables in the Workplace
a. In the article, it has been mentioned that big organizations are monitoring their employees
by gathering extremely private information. Wearables are being introduced in the workplace
to monitor activities of employees. For example, this article has mentioned about Kim, who

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Strategic Intelligence and Analytics
was asked to have a fitness tracker (Ft.com, 2017). Later she came to know that this device is
revealing her personal information. All internal stakeholders of this company can access this
information at any time. As stated by Hung, Shen & Kang (2017), this kind of data gathering
is creating an ethical issue in the business world. Business sectors are bound to follow the
data protection Acts of countries while operating a business. If employers fail to maintain
confidentiality of this kind of core personal information, they can face legal issues due to
their unethical practice of using wearables. Wearables help to monitor contribution of an
employee in an organization. However, it must be done within a certain limit for maintaining
business ethics. Employers must not reveal personal information of an employee to others
and consent must be taken from employees before tracking their activities.
b. There are different benefits of collecting personal data for employers that include
managing performance. As stated by Amyx (2017), regular monitoring of employee
performance helps in identifying gaps. Moreover, wearable devices can be used by employers
to monitor the physical attributes of employees like heart rate. This can help them to monitor
ability of employees. Communication can be established between employers and employees
based on collected data.
On the other hand, collection of information through modern technology can also impact
employees. This can help them to gain proper guidance from management to mitigate gaps in
performance. Personal data like working style can be used to assess training needs of
employees.
c. Different risks are associated with collection of personal data of employees. Collecting
personal data can create legal risks for employers. If data is collected without following the
guidelines then this can impact a company's reputation. On the other hand, the trust and
loyalty of employees can decrease due to this activity. Regular collection of personal data can
impact on organizational environment as employees will feel afraid and they cannot work

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Strategic Intelligence and Analytics
openly. Thus, a relationship of trust and loyalty will decrease between management and
employees. Leakage of personal information will reduce security of employees, which is a
major risk in this case. If concern is not taken from employees while collecting personal
information then risk of breaching human rights is there. This can create legal problems of
the company and management.
NBN
1. History of NBN
NBN is an open access data network project, which was established in 2009. It was
established to design and operates Australia's wholesale broadband access network. In 2007,
the initial planning of this project was commenced and estimated cost is A$15 billion. At
least in 2009 9th April NBN established and Mike Quigley has been appointed as the CEO of
this project. In 2010, NBN called for tenders and 14 vendors submitted proposals. The
business plan for this project was released on 20th December 2010 (Nbnco.com.au, 2010).
Different priorities are included such as design of network and forecasts.
2. Analysis of quality of NBN
The quality of Australia's national broadband network is slow as compared to other
countries. Low-quality services are gained by Australians due to slow fiber to the node
rollout. Moreover, the prices of NBN are high as compared to other countries. Availability
and adoption of coverage before and after the introduction of NBN shows that the
performance of Australia after introduction of NBN is very poor. In 2010 rank of this country
in fixed broadband penetration is 19, which lowered to 25 in 2015 (Techpolicyinstitute.org,
2016). A recent analysis found that 65 percent of regions has a data speed of fewer than 24
Mbps, which is very low as compared to other countries.
3. NBN and competitive advantage

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Strategic Intelligence and Analytics
NBN wholesale solution features like committed rates, low latency of business suits
well for enablers. These business technologies of the next generation will facilitate business
organization thus a competitive advantage to Australia can be provided (Cio.com.au, 2019).
Enhanced service level agreements, which are made between NBN and service provider can
support to ensure quick recovery after any interruptions. This network can help service
providers in delivering critically managed business services. As stated by Park et al. (2015),
NBN can provide a high level of flexibility, which can help Australia's businesses to gain
their specific objectives. This can enable this country to gain a competitive advantage over
other competitors in recent future.
Recommendations to NBN
The increase in coverage is an essential recommendation. Coverage needs to be
provided to remote locations that can help to include remote communities with advanced
communication technologies. This can be done by doing a partnership with other service
providers and gaining their support properly. In addition, the speed of the service needs to
be increased. This can help business organizations to conduct operations quickly. Moreover,
competitive advantage can be gained over other competitors. The application of these
recommendations can be done by implementing modern technologies of IT.
Kooka’s Country Cookies
Six step decision making to mitigate the issue of Kooka Country Cookies
1. Defining the problem
Woolworths has announced that they are taking off the products of Kooka from their
shelves in all Australian states except Tassle and victoria (Bendigoadvertiser.com.au, 2017).
It has prevented Kooka to supply their products to people from different states of Australia.

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Strategic Intelligence and Analytics
This sudden issue has affected the growth of Kooka and they need to get a solution to get rid
of this problem.
2. Developing alternatives
Online selling is a good option that can help to meet market demand. Developing a well-
designed website can help a firm to attract maximum customers and communicate with them.
On the other hand, Bellin (2016) has mentioned that distributing products to general stores
helps to supply products to more number of customers. Kookas can communicate with other
supermarket companies to sell their products as well.
3. Evaluating alternatives
These alternatives can help Kookas to get back to their form and being competitive again.
Selling online can help this company. On the other hand, selling products through general
stores and supermarkets other than Woolworths can help them to get more exposure.
4. Making a choice
Among all of the found alternatives, distributing products to general stores is the most
suitable one to solve this problem. This solution can give more exposure to the products of
Kookas and the number of Australians in various states will be able to purchase their product
more easily.
5. Implementing solution
The management of this company needs to communicate with distributors regarding this
matter. They need to contact local store owners from different stores in Australia. A discount
pricing strategy must be implemented for attracting more people towards general stores with
Kookas products. They can use social media platforms to inform their customers about this
decision.
6. Monitoring solution

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Strategic Intelligence and Analytics
After implementing this strategy, Kookas need to monitor their sales performance,
revenue generation and changes in net profit. They can gather feedback from their customers
about this new approach. They can get feedback from their customers through Social media
platforms and their official website. In addition, while solving any problem it is essential to
gain detailed information and critical thinking ability needs to be implemented to gain
analyze the problem.
Conclusion
It can be concluded that customers can be attracted more if business strategies are
implemented properly. However, it is essential to adopt and implement advanced technology
properly that does not raise any ethical concerns. This can help to gain satisfaction of
employees and competitive advantage can be gained.
Recommendation
Following recommendations can be followed by large organizations including Dell,
Kookas Country Cookies, NBN and other large organizations,
● It is recommended to organizations to focus on customer’s feedback and change
business strategies accordingly.
● It is recommended to provide a healthy and safe workplace for employees. Their
privacy must be respected by the employer.
● It is recommended to add value to customers and fulfill basic needs of employees

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Reference list
Amyx, S. (2017). Privacy dangers of wearables and the internet of things. In Managing
Security Issues and the Hidden Dangers of Wearable Technologies ,131-160.
Retrieved from:https://www.igi-global.com/chapter/privacy-dangers-of-wearables-
and-the-internet-of-things/164307
Bellin, H. (2016). Branding and marketing channel strategies: Some effects on channel
partners. Journal of Marketing Channels, 23(4), 255-257. Retrieved
from:https://www.tandfonline.com/doi/full/10.1080/1046669X.2016.1224311
Bendigoadvertiser.com.au. (2017). Kooka's Country Cookies 'disappointed' Woolworths will
no longer stock their biscuits. Retrieved on 3rd October 2019,
from:https://www.bendigoadvertiser.com.au/story/4835463/cookie-crumbles-
woolworths-drops-kookas-products/cookie/
Cio.com.au (2019), Australian telecommunications, Retrieved on 4th October 2019
from:https://www.cio.com.au/brand-post/content/662855/after-44-years-of-evolution-
australian-telecommunications-next-business-enabler-is-expected-to-be-the-nbntm-
broadband-access-network/
Dell.com. (2019). Inspiron 15 3000 Laptop (AMD). Retrieved on 3rd October 2019,
from:https://www.dell.com/en-au/work/shop/business-laptops-ultrabooks-and-tablets/
inspiron-15-3000-laptop-amd/spd/inspiron-15-3585-laptop/c520112au
Ft.com. (2017). Wearables in the workplace and the dangers of staff surveillance. Retrieved
on 3rd October 2019, from:https://www.ft.com/content/089c0d00-d739-11e6-944b-
e7eb37a6aa8e?mhq5j=e7

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Strategic Intelligence and Analytics
Hung, S. Y., Shen, K. J., & Kang, T. C. (2017, December). Factors Influencing Employees’
Attitude Towards Personal Information Privacy. In Workshop on E-Business (pp. 38-
46). Springer, Cham.
Kogan.com. (2019). Home. Retrieved on 3rd October 2019,
from:https://www.kogan.com/au/c/laptops/shop/tablets-laptops/
Lenovo.com (2019), Products, Retrieved on 4th October 2019
from:https://www.lenovo.com/au/en/laptops/legion-laptops/lenovo-legion-y-series/
Lenovo-Legion-Y540-15/p/88GMY501214
Nbnco.com.au (2010), About, Retrieved on 4th October 2019
from:https://www.nbnco.com.au/
Park, S., Freeman, J., Middleton, C., Allen, M., Eckermann, R., & Everson, R. (2015,
January). The multi-layers of digital exclusion in rural Australia. In 2015 48th Hawaii
International Conference on System Sciences, 3631-3640. Retrieved
from:https://www.tandfonline.com/doi/abs/10.1080/1369118X.2019.1623901
Rahi, S., & Ghani, M. A. (2016). Customer's perception of public relation in e-commerce and
its impact on e-loyalty with brand image and switching cost. The Journal of Internet
Banking and Commerce, 21(3). Retrieved
from:http://www.icommercecentral.com/open-access/impact-of-customer-perceived-
value-and-customers-perception-of-public-relation-on-customer-loyalty-with-
moderating-role-of-brand-image.php?aid=74335
Techpolicyinstitute.org (2016), The End of Australia’s National Broadband Network?
Retrieved on 4th October 2019

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from:https://techpolicyinstitute.org/wp-content/uploads/2016/07/Sorensen_Medina_T
heEndofAustraliasNationalBroadbandNetwork.pdf