Strategic International Business Management Report: Global Analysis

This report analyzes strategic international business management, covering three key areas. Firstly, it identifies the world's leading exporters, including China, the USA, and Germany, and examines changes in their export profiles since 2010. Secondly, it discusses the opportunities and threats facing the automotive industry from political, economic, financial, and technological perspectives, highlighting the impact of globalization and changing customer needs. Finally, it provides a market entry analysis for a greeting card company, considering factors such as political systems, customer needs, and competition, and suggesting a ranking of critical criteria for entering new markets such as Chile, China, Brazil, Czech Republic, The Netherlands, Eire, and Japan. The report uses data from the World Trade Organization and other sources to support its findings.

Running head: STRATEGIC INTERNATIONAL BUSINESS MANAGEMENT
Strategic international business management
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STRATEGIC INTERNATIONAL BUSINESS MANAGEMENT
Table of Contents
World’s leading exporters....................................................................................................2
Globalization: Threats and Opportunities............................................................................3
Greeting card Company.......................................................................................................5
Reference List......................................................................................................................7

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World’s leading exporters
The top there exporters in the world are China, U.S.A. and Germany respectively.
Figure 1: World's leading exporters.
Source: (Ghemawat and Hout 2016)

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The top things which is being exported by China at present are the various electrical
machinery equipment (Ghemawat and Hout 2016). This forms most of the economy of the
country which it gets from exporting its goods. Other notable things which is being exported by
China in the modern time are computers machinery, Furniture, lightings and signs which are
used in buildings. These are the certain things which is being exported to the market. In 2010 the
revenue which has been done by China is 1,307 US billion dollars and the country was behind
the sales done by USA (Mancheri 2015).
The major products which are being exported by USA are the food and beverage
products. Other major items which are exported by the country are fuels such as crude oil and
various other fuels. The main reason due to which the company is making so much money from
their exports is that the country produces the products which are of premium quality and is liked
by the customers form all around the world. The food and beverage which is produced by the
country maintains the standard. Some of the others products which are exported by the country
are the civilian aircraft as well as its parts (Chen and Chen 2013). In 2010, the imported value of
the country is 1,903 US $ billions as was leading the exporting list globally.
The export income of Germany contributes to about 41 percent of the national output of
the country. The main items which are exported by the country are vehicles, various electronic
products, machinery goods, chemical goods and many more (Geissler, Mew, Weber and Steiner
2015). In 2010 the country made a total of 1,120 US billion dollars and was positioned third in
the world list of exporters.

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Globalization: Threats and Opportunities
The various opportunities which the global automotive industry is gaining from the
political factors are the various good and the available services of the automobile industry which
is being needed by the government (Ajupov, Kurilova, Kurilov and Bogatirev 2015).
The threat which is being faced by the global automobile industry is that the various laws
which wants the automobile industry to work towards the betterment of the environment. The
customer needs and perspective are changing globally as they are more concerned towards the
implementation of sustainable environment (Shalender and Singh 2015). The various trade
barriers which has been imposed on the automobile industry is hampering its revenue.
Economic factors such as increased interest rates, disposable incomes and even huge
unemployment rates are major threats of the automobile industry. The revenue of the global
automobile industry are being hampered by these processes. The Gross Domestic Product of
different places are also affecting the income of the automobile industry (Shalender and Singh
2015).
The opportunity of the automobile industry in the modern context is that there are
increasing demands of vehicles owing to the increase in the population. The economy globally
has been increasing which is aiding in increasing the revenue of the automobile industry. The
various products which is being used by the automobile industry has a huge impact on the
economy of various countries all around the world. This means that the automobile industry will
never have the problem in sustaining in the global market (Wang, Shang, Yang, Zhang and Ke
2017).

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The various technological threats which is being faced by the company from the
technological perspective is the environmental aspects. The governments in all countries are
imposing penalties on the automobile companies which are not following then various laws of
the environment which has been set by the company (Prud'homme 2016).
The opportunity of the automobile industry from the various implementation of the
environmental laws is that the automobile industry can produce products which is aimed at being
innovative (Prud'homme 2016). By bringing innovation in the automobile industry it will be
attracting more customers.
Greeting card Company
The political system of the chosen country as well as the political control of the selected
country must be taken into account by the company so that they can understand the desired needs
of the country and if they can sustain in the market. The company needs to assess the Feierabend
Index of the countries in which they want to operate so that they can understand the various
political events which is occurring in the country (Malic et al., 2018).
The market needs of the company must be taken into account while entering a new
market as the company needs to know whether what kind of products will be sold by the
company. Meeting customer needs will be helping the company to customize their products in
accordance to it. The various needs of the customers must be met by the company so that they
can easily thrive in the market and establish them properly in it. In the present context it can be
said that for a company to enter a new market a proper market analysis needs to be conducted on
the market to know the condition of the market and how well the customers’ needs are being
met.

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The existing competitors in the market must also be taken into account by the company
so that they can stay ahead of their competitors in the desired segment. Entering a new market
means that the company will be fighting against the established companies in the market. The
various ways by the help of which the company will be sustaining in the market is that the
company needs to look at the way the business is being conducted by the existing companies in
the market. The main aim of the company must be to deliver products to the customers which are
better than the products which is being delivered by the existing companies in the market. The
various legislative laws must also be taken into account by the company.
The following are the rank of the chosen criteria for the company:
 Political system and political control.
 Threat from existing competitors.
 Customer needs.

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Reference List
Chen, Z.M. and Chen, G.Q., 2013. Virtual water accounting for the globalized world economy:
national water footprint and international virtual water trade. Ecological Indicators, 28, pp.142-
149.
Geissler, B., Mew, M.C., Weber, O. and Steiner, G., 2015. Efficiency performance of the world's
leading corporations in phosphate rock mining. Resources, Conservation and Recycling, 105,
pp.246-258.
Ghemawat, P. and Hout, T., 2016. Can China's Companies Conquer the World: The Overlooked
Importance of Corporate Power. Foreign Aff., 95, p.86.
Malic, E., Selig, M., Feierabend, M., Brem, S., Christiansen, D., Wendler, F., Knorr, A. and
Berghäuser, G., 2018. Dark excitons in transition metal dichalcogenides. Physical Review
Materials, 2(1), p.014002.
Mancheri, N.A., 2015. World trade in rare earths, Chinese export restrictions, and implications.
Resources Policy, 46, pp.262-271.
Ajupov, A.A., Kurilova, A.A., Kurilov, K.Y. and Bogatirev, V.D., 2015. Prospects of Russian
automobile industry development. Asian Social Science, 11(11), p.168.
Shalender, K. and Singh, N., 2015. Marketing flexibility: Significance and implications for
automobile industry. Global Journal of Flexible Systems Management, 16(3), pp.251-262.
Wang, X., Li, C., Shang, J., Yang, C., Zhang, B. and Ke, X., 2017. Strategic choices of China’s
new energy vehicle industry: An analysis based on ANP and SWOT. Energies, 10(4), p.537.

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Prud'homme, D., 2016. Forecasting threats and opportunities for foreign innovators in China's
strategic emerging industries: A policy‐based analysis. Thunderbird International Business
Review, 58(2), pp.103-115.