SCU Managing Information Systems: IS/IT Strategic Use Report

This report critically examines how organizations strategically utilize Information Systems/Information Technology (IS/IT) to drive innovation. It analyzes four case studies: Vodafone Australia, ODI Cricket, Nestle, and the US air traffic control system, evaluating their IS/IT implementations. The report identifies key success factors such as business competence, effective training, and alignment of IT, systems, and business strategies. It also explores the impact of internal factors (e.g., organizational structure) and external factors (e.g., consumer demands, economic conditions) on the success of these projects. The conclusion highlights the importance of professional planning and organizational structure in IS/IT implementation, and the report provides recommendations for future strategic IS/IT use, including risk management, experienced human resource selection, and soft skills training. This report, submitted by a student, is available on Desklib, a platform offering study tools for students.

Running head: STRATEGIC USE OF IS/IT
STRATEGIC USE OF IS/IT
Name of the Student
Name of the Organization
Author Note

1STRATEGIC USE OF IS/IT
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2STRATEGIC USE OF IS/IT
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3STRATEGIC USE OF IS/IT
TABLE OF CONTENTS
1. Introduction............................................................................................................................4
2. Four examples regarding the use of IS/IT systems................................................................4
2.1 Vodafone Australia..........................................................................................................4
2.2 ODI Cricket......................................................................................................................5
2.3 Nestle................................................................................................................................5
2.4 Air traffic control system.................................................................................................5
3. Success factors & lessons learned..........................................................................................5
4. Impact of internal and external factors on the innovation......................................................7
5. Conclusion..............................................................................................................................8
6. Recommendations..................................................................................................................8
7. References..............................................................................................................................9
8. Appendices...........................................................................................................................11

4STRATEGIC USE OF IS/IT
1. Introduction
The notable aim of this report is to focus on the success factors as well as the lessons
which can be learnt from the discussion of four examples which will be illustrating and
reviewing attempts to install IS/IT systems on their business environment.
According to Alamri et al. (2016), strategic use of IS/IT systems is very much desired
from the users of those systems as there are few limitations associated with those systems
which might have a negative impact on the users. On the other hand, as discussed by Du Toit
(2016), strategic use of Information System (IS) must be considering the security as well as
the ethical considerations. At the same time, Almajali, Masa'deh and Tarhini (2016) said that
the external and internal factors which might have an impact during the implementation of
those systems as well.
2. Four examples regarding the use of IS/IT systems
The ensuing segment of this report shall be identifying the attempts of four business
entities who have made an attempt regarding the enactment of IS/IT system on their business
environment.
2.1 Vodafone Australia
This organization wanted to simplify the existing consumer service approaches with
an automated IS system, the new IS was supposed to resolve the queries coming from their
clients via telephones calls, feedback forums or emails (Discover.vodafone.in. (2019). There
was a 24-hour live chat option associated with there is which was supposed to provide them
with a competitive advantage of other telecommunication organization in Australia such as
Telstra.

5STRATEGIC USE OF IS/IT
2.2 ODI Cricket
Maintaining the statistical records was the foremost objective of the IS which was
installed in W.A.C.A ground located in Perth, Australia (Sport Australia 2019). Role of the
senior management team, capability of the existing business procedures, response time of the
new system, and management of the professional code of conduct of the employees
associated with this system were very much crucial in this project.
2.3 Nestle
Identification of the long term opportunities were the prime objective behind the
incorporation of an IS system in this food and beverage organization (Nestlé Global 2019).
Bargain powers of the consumers as well as the competitive rivalry among the other similar
organization were taken under consideration by this system.
2.4 Air traffic control system
Robust testing procedures were considered in the En-Route Automation
modernization in the American traffic systems (Storm 2019). There were huge project
management issues which was identified as the root cause of the failed IS implementation.
3. Success factors & lessons learned
The key success factors which were considered during evaluation of the strategic
deployment of IT technologies and Information Systems which are described in the following
table has considered business competence, environmental responsibility, effective training
sessions, internal rewards and recognitions and following of the green business policy.

6STRATEGIC USE OF IS/IT
Organizations Success Factors What went wrong Lessons learned
Vodafone Australia Dealing with the
queries and the
complaints coming
from their consumers
was the success factor
in this project.
This project was
partially
successful as
numerous other
technical issues in
their business
environment were
highlighted.
A good planning
procedure was required
so that the existing
customer base is
retained.
ODI Cricket Maintaining the
statistical database
table in a systemized
manner was the key
success factor of this
project.
This project was
very much
successful and it
brought technical
transparency in
this game as well.
Managing with the
changes, in terms of the
IT professional training
schedules for each of
the employees
associated with the new
system was done in a
professional manner by
Cricket Australia.
Nestle Having a sustainable
competitive advantage
over the other similar
organizations in
Australia such as Coca-
Cola was the prime
success factors of this
project.
Project managers
and operations
managers of this
organization read
the business
conditions quite
well before the
installation of this
system which is
why this project
was very much
successful in this
organization.
The most significant
lesson which can be
learned from the
success of this IT
project is that IT
strategy, systems
strategy, as well as the
business strategy, has
to be aligned in an
organized manner
(Pearlson, K.E.,
Saunders and Galletta
2016).
Air traffic control
system of USA
The success factors of
this project were to get
the altitude information
from their newly
installed Information
System with bout any
errors.
File processing
functions of
flights were
disrupted in the
first place.
The entire air
traffic control
system crashed
for a while which
resulted in the
delay of flights on
13th of May, 2014
The lesson which can
be learned from this
aviation project where
IS was implemented
that the system
specification of the
existing devices has to
be checked before
integrating it with an
IS.
Figure 1: Success factors
(Source: Created by the author)

7STRATEGIC USE OF IS/IT
4. Impact of internal and external factors on the innovation
Organizations Internal factors External factors
Vodafone Australia Among all the internal
factors, the organizational
structure had the most
negative impact in this
project. The numerous
subsidiary organizations
were of this firm were the
notable reasons regarding the
lack of an organized
organizational structure in
this organization.
Consumer demands are the
prime external factor which
had a negative impact on this
project as their expectations
are dynamic in nature. The
higher consumer demands of
this organization has a
negative impact on this IS
project.
ODI Cricket The most significant internal
factor of this IT project is the
advanced and updated
infrastructure, which is
maintained by Cricket
Australia (Fernando and
Wikramanayake 1998). This
factor was very much
responsible regarding any
sort of implementation issue.
A significant amount of
revenue is collected at the
end of each calendar year for
Cricket Australia inspite of
the economic conditions.
Thus, external factors like
the economic situation had
a progressive impact on this
project.
Nestle Internal factors in terms of
the organizational
structure, which is
maintained by this largest
food and beverage
corporation of Australia is
the biggest internal factor,
and it had a positive impact
on this project.
This organization has the
best net profitability among
all other food corporations in
Australia, thus it had a huge
competitive advantage. Being
one of the most significant
external factors, competitive
advantage had minimum or
negligible impact on this IT
project.
Air traffic control system Internal factors like
maintenance of
organizational structure
had the most negative impact
regarding the enactment of IS
in the aviation industry of
USA.
External factors in terms of
the technological factors
like memory management
had the maximum impact
regarding this project.
Figure 2: External and internal factors
(Source: Created by the author)

8STRATEGIC USE OF IS/IT
5. Conclusion
Lack of a professional planning procedure was the prime reason behind the negative
impact of the implementation of IS systems in Vodafone Australia. The incorporation of the
IS systems in Nestle and ODI cricket was a success as they considered the key success factors
like business competence and effective training in order to maintain the success of this IS
implementation project. It can also be concluded that the implementation of IS failed in the
aviation industry of USA due to lack of maintaining organizational structure. The report was
also very much useful to identify internal and the external factors which might have an
impact regarding the addition of IT/IS system in a commercial organization such as the
organizational structure and consumer demands.
6. Recommendations
The recommendations regarding the strategic use of IS are listed as followings:
 Incorporation of qualitative risk and cost management plan
 Selection of human resources based on experience and expertise
 Soft skills development training for the workers who shall be working with this new
system.

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7. References
Abdel-Maksoud, A., Elbanna, S., Mahama, H. and Pollanen, R., 2015. The use of
performance information in strategic decision making in public organizations. International
Journal of Public Sector Management, 28(7), pp.528-549.
Alamri, S., Almutiri, N., Ballahmar, H. and Zafar, A., 2016. Strategic information system
planning: A case study of a service delivery company. Int. Adv. Res. J. Sci. Eng.
Technol, 3(5), pp.78-84.
Almajali, D.A., Masa'deh, R.E. and Tarhini, A., 2016. Antecedents of ERP systems
implementation success: a study on Jordanian healthcare sector. Journal of Enterprise
Information Management, 29(4), pp.549-565.
Discover.vodafone.in. (2019). Vodafone Call Management Services: Missed Call Info, Voice
Mails & SMS. [online] Available at:
https://discover.vodafone.in/music-videos-and-more/call-management [Accessed 14 Sep.
2019].
Du Toit, A.S., 2016. Using environmental scanning to collect strategic information: A South
African survey. International Journal of Information Management, 36(1), pp.16-24.
Fernando, P. and Wikramanayake, G. (1998). Internet Based Information System for ODI
Cricket. In: Internet Based Information System for ODI Cricket.
Nestlé Global. (2019). Nestlé Announces Re-Organization of its Global Information
Technology Activities. [online] Available at:
https://www.nestle.com/media/pressreleases/allpressreleases/nestle-reorganization-global-
information-technology-activities [Accessed 14 Sep. 2019].

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Pearlson, K.E., Saunders, C.S. and Galletta, D.F., 2016. Managing and using information
systems, binder ready version: a strategic approach. John Wiley & Sons.
Sport Australia. (2019). Cricket. [online] Available at:
https://www.sportaus.gov.au/schools/schools/sports/cricket [Accessed 14 Sep. 2019].
Storm, D. (2019). $2 billion air traffic control system failed by running out of computer
memory. [online] Computerworld. Available at:
https://www.computerworld.com/article/2476246/-2-billion-air-traffic-control-system-failed-
by-running-out-of-computer-memo.html [Accessed 15 Sep. 2019].

11STRATEGIC USE OF IS/IT
8. Appendices
Figure 3: Key Success Factors
(Abdel-Maksoud et al. 2015)