Critical Analysis: Strategic IS/IT Use for Organizational Innovation

This report critically discusses how organizations strategically apply Information Systems and Information Technology (IS/IT) to achieve IS/IT-enabled innovation. It examines at least four examples of IS/IT use for innovation, highlighting success factors and lessons learned from companies like Hewlett-Packard (HP), LG Electronics, Sony, and Dell Technologies Inc. The report analyzes the impact of internal factors (organizational, individual, and management) and external factors (market, industry, social, economic, technological, and political) on the success or failure of IS/IT-enabled innovation. It concludes with recommendations and guidelines to help organizations succeed in their efforts to leverage IS/IT for innovation, emphasizing the importance of understanding both the technological and organizational aspects of implementation. The report references publications after 2012 to ensure currency and relevance.

Running Head: INFORMATION SYSTEM 0
Information System
Report
Student name

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Table of Contents
Introduction.................................................................................................................................................2
Information System Management...............................................................................................................2
Hewlett-Packard (HP)..............................................................................................................................3
Background information......................................................................................................................3
Successful factors................................................................................................................................3
Impact from internal and external factor............................................................................................3
LG electronics..........................................................................................................................................3
Background information......................................................................................................................4
Successful factors................................................................................................................................4
Impact from internal and external factor............................................................................................4
Sony.........................................................................................................................................................5
Background information......................................................................................................................5
Successful factors................................................................................................................................5
Impact from internal and external factor............................................................................................6
Dell Technologies Inc...............................................................................................................................6
Background information......................................................................................................................6
Successful factors................................................................................................................................7
Impact from internal and external factor............................................................................................7
Recommendation........................................................................................................................................7
Conclusion...................................................................................................................................................8
References...................................................................................................................................................9

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Introduction
Innovations are fresh ideas for creating new solutions of problems. They are just invented for making
thing going in easy way. It is a critical thing and innovative ideas are coming from different things, such
as activities, learning, and experience. Information System (IS) and Information Technology (IT) are so
helpful for inventing new ideas. Information systems are providing privacy and security for different
operations of an organization (Bélanger & Crossler, 2011). Information System are providing some areas
for research and Information Technology is providing help in the research, such as tools for calculations,
report generation, and many more. IT industry is having rapid growth in present time. IT is provide many
theories and concepts for innovation in the field of business and information system. Business model is
also requires a place for information technology department for innovations (Chesbrough, 2010).
Information Technology is also growing filed and lot of research is going on for making products and
services better for customers. In the last two decades or so, innovations are based on the IS/IT.
Innovation has become more collaborative, worldwide, and open to all in nature. IS/IT is helping in the
distributed innovation process and it is highly used in the field of products, such as cars, toys, medical
devices, and household appliances (Crossan & Apaydin, 2010). Role of IT is increasing day by day for
innovation. Innovations are also beneficial for reducing cost and time for human beings. Digital
technologies are highly used for creating digital innovation for making products better and mange
different things of Information System of an organization.
In the next parts of this report, role of IS/IT for innovation will discuss with the help of few examples. It
will also describe about impacts of internal and external factors on the success of innovation based on
the IS/IT.
Information System Management
Ideas are base of the innovation and for converting those ideas into innovation, Information technology
is provides a platform for research. There are so many information technology companies, which are
develop may innovative devices for different purposes, such as products, services, operations of an
industry. It is also depends on the IT industry that, they develop new innovative devices using their fresh
ideas. There are so many examples of companies, which are working on innovations for reducing time
and cost for same work (Drucker, 2014).

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Hewlett-Packard (HP)
Hewlett-Packard (HP) is an example of tech companies, which are having a great role in the field of
innovation. It started with a small Palo Alto garage and now it is most influential company in the world.
It provides many innovations to the world using information technology (INC, 2018).
Background information
In 1938, HP provides model 200B to Disney. It was a surrounding sound system. It was a great change for
HP. In 1963, HP provides 5100A frequency synthesizer for NASA. It was used for the Apollo moon
landing. It was the most complex device. It is a device, which is capable of carrion out automatic testing.
It was used for communication for space programme. In 1966, HP introduces the first plug and play
concept based computer system and it was reliable and able work in the temperature between zero
degrees centigrade to 55 degree centigrade (Johnston & Marshall, 2013).
Successful factors
HP introduced first personal computer, which is HP 9100A. It was first desktop calculator, which is
having different functions, such as Bessel functions, elliptic integrals, and regression analysis. HP
introduced first smart watch, which is wearable. It has calculator, personal calendar, stopwatch, and
alarm. In January 1980, HP introduced first all in one personal computer, which is used the BASIC
programming language. It was also having display screen for text and graphics. It was also having 8 kb
RAM for processing. Intel and HP introduced 64-bit processor for enterprise uses and business
development. Now HP introduced 3D model printing devices for high resolution. HP is continuously
working on the technical field and introduces many innovations for industries as well as for social field.
HP is always working in team and innovate new things for market for growing many organization
(Lichtenthaler & Ernst, 2009).
Impact from internal and external factor
HP is having a great role in the field of 3D graphics printing for the industry. Economy of the
organization is also affected from the innovations. It is based on the products sales. Technologies are
attracts the customers, and it will affects the economy of an organization. Innovation is also change
market scenario (Wright, 2011).
LG electronics
LG electronics is a company, which is, provides so many unique innovations. It is a company, which is
provide new products and services for the customer is using innovation. LG has been a well-known

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company in the field of electronics development. It provides more innovative technologies, as compared
to its competitors.
Background information
LG has been involved in different types of innovations, such as disruptive and incremental innovation
(Lundvall, 2010). It works on the advancement and developing products and technology. It introduced
washing machine, which is unique product. It is dual steam injection system and it reduces harmful
substances with the help of high temperature system. They also introduced a new technology air
conditioner with three-dimensional cooling effect (Marchewka, 2014).
Successful factors
LG also introduced PRADA phone, which has touch operated handset interface. It is also provides many
new things such as speakers, Blu-ray drives. LG established research and development laboratories for
innovation for fulfilling customer’s needs. LG maintains there research areas for a particular field and
enhance it for better innovations. LG focus on the enjoyment of customers, and introduce new products
using smart technology (Michaelis, et al., 2009). LG also follow feedback approach for innovations, they
take feedbacks and opinions of customers for new products. They compile all the feedback and survey
data and use those for designing and development of the products. Human resources team is very
important to innovations. They hire innovative people, which have so many ideas in the mind.
LG is also facing risks, which is common according to this type of company. They changes in technology
and design of products on the basis on innovations. Few products are not provided investment money
but still LG continue them. They provide services of those products for customer’s satisfaction. A
satisfied customer always has a vision before purchasing any product. LG makes faith in the customers
through services and quality products (Mingers & Walsham, 2010).
Research and development departments are required so much cost, as LG is having more than 3o
centers for research and development at different places. LG electronics is having a good image in the
market, as well as social. It is successful in the market, because of innovations. LG electronics is
employing innovative persons for creating innovative products for the customers (Reynolds, 2011).
Impact from internal and external factor
Industries are totally depends on the innovations. Many innovations are taking so much money and
sometimes they are failed in the market, because of not fulfill customer’s needs. It is also depend on
the suppliers and buyers of the products. Sometimes political issues are affected organization growth.

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Few products are banned in some resign, because of political issues and it will reduce growth of an
organization (Wu, et al., 2013). LG electronics is making them different from all others in their industry,
which is based on their changes in the technologies from their own researches.
Sony
Sony establish in 1946. It innovate new products and it was most successful company inn whole world. It
is situated in Japan. It started with tape recorder in 1950. In the field of electronics industry, Sony
develop new products with develop new ideas. Sony entered in radio and TV market in 1950. Sony
targets US for target customers. In 1960, transistor based TV is launched by Sony (Salesforce, 2018).
Background information
Sony start with the transistor technology and now it create a destruction technology in the TV market.
Sony enhance his business on the basis of four aspects, which are value creation opportunities, Resource
and process opportunity, value capturing profit model, and Value network creation. 1970 is first golden
decade for Sony. Sony is most popular company in the market based on three core competencies, which
are:
 Built new things using experience with analog
 Knowledge sharing culture
 Waterfall strategy
Successful factors
Sony shares his knowledge and applies waterfall strategies for making their business. It creates value in
the market. Sony started research and development labs. Although it have a large amount for labs
setup, but it is beneficial for fulfill the customers need (Scott, 2012).
In 1980, Sony introduced a unique concept, which is Walkman and video camera. They were increased
sales and profit growth of Sony. Sony introduced compact disk in 1980. It is biggest innovation in the
field of movie industries. Sony and Philips is partner for developing the technology. Sony takes
advantages in the field of portable headphones industry based on four things, which are functionality,
fast product launch, quality of sound, and size of product. Sony is shifted their market from analog to
digital field based on innovation. Sony is also participated in the field of software development. In 1990,
Internet and personal computers are normal things and connectivity of devices is necessary. Sony
started PC application software development (Sen, 2014).

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In the field of TV, Sony introduces Flat TV’s. They have ultra-high definition projection.
Sony is running based on their innovation in the field of technology. Few key factors are responsible for
Sony success and failure, which are:
 Value capturing
 Leadership
 Core technology
 Human resources
 Knowledge sharing for business
 Incentives for employees and suppliers
Impact from internal and external factor
In present era, IoT is highly used for innovations and creativity about products and services by so many
organizations. There are some products, which is highly requires technologies involvement for creating
new things, such as server, developing tools. IoT is an innovation in the field of Information technology
that provides help for creating new ideas for solving some problems (Xie, et al., 2018). Sony is always
providing innovations for social and commercial fields.
Dell Technologies Inc.
Background information
Dell Technologies Inc. is a multinational company in the field of information technology. Michael Dell
was introduced Dell in 1983. It starts with hard-drive upgrades to corporate industry. Dell is growing in
the Personal computer market. They earns in billions from different department of dell. Dell removes
intermediary form selling. It uses mail-order system. Dell also takes advantage of internet and started
online sales platform. Dell started their own product development and supply chain system for better
facilities to the customers. Dell started assembling process at their end. It is also giving an advantage to
the dell, which is customer satisfaction (Stair & Reynolds, 2013).
Successful factors
Dell remove intermediary from company to customers. It was risky, but it improved margins. Dell
enhances customer value, which means reduce extra cost of products and give advantage to customers.
Organization is following some good techniques for the innovations, such as innovative employees,
customer’s feedback, and research and development cells. Based on the technology and information

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system, so many products are launched in the market (Swar, et al., 2012). There are so many strategies
for getting benefits from different products. Dell Technologies are adopting supply chain innovation
technique, and they get a huge growth in term of money. There are so many ways for innovation but
using IS/IT, it will little bit easy for inventors. Digital technologies are helpful for innovations in terms of
platforms (Teece, 2010).
Impact from internal and external factor
Dell is showing the success and failure in the different fields. There are so many points to judge success
and failure of an organization, such as economy, growth, status, and brand value. They are also
maintaining all the things based on their products and services to the customers. Risk is a factor, which
is always occurs in front of inventors. They take risks and invent new things, sometimes it was good, but
it also have some harm in different terms, such cost, time. Risk management is also handled by
innovations. It is a part of innovation process. Dell Business model is having a portion for risk assessment
for different products and services. It is also taking IS/IT as a part of business model in the present time
(Zhou, et al., 2008).
Recommendation
Every organization will try to establish an IT infrastructure and research and development department
for innovations. Innovations are mostly based on the social and commercial themes for better
environment. Human resources team must care about ethics and policies for employees and provide
benefits to the employees.
It is highly recommended to all the industries that use information technologies and make social life
better in global perspectives.
Conclusion
It is concluded from the previous parts of the report that, Innovations are basic ideas for creating new
things according to the customers need for business development. Few innovations are very different
for special fields. Sony, Dell, HP, and LG electronics are few examples in the field of innovation. They
grow in the market based on new products and ideas behind all those products. Every industry grows
based on customer satisfaction and fulfills their needs. It is clear from previous parts that innovations
are so helpful for information systems. Information technology is having a huge role in the field of

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innovation. IT is providing helps for creating new ideas, such as data mining tools, fabrication
technologies. It is also depend on the person, who thinks about the innovations. It is not about profit or
loss. Innovations are having a big history behind them. Research and development centers are too costly
for setup, and maintenance of them. Human resource team of any organization is having a huge role for
innovations. Innovative people are required for innovations. They also required much money for their
work.
Every industry is establishing IT infrastructure for development of new products and services in the
organization. Customer feedback and surveys are very beneficial for understanding the customers need.
There are so many products in the market, which are innovated because of customer’s needs, and those
products are successful in the market.
Finally, it is conclude that Information technology is having a key role for innovations. According to
above examples all organizations are introduces different products based on the technologies.
Information system is also helpful for managing innovations.

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