This report delves into strategic IT management, specifically focusing on CRM intervention within a construction SME. It begins with an introduction to strategic IT management and its importance, followed by an examination of the need for information system intervention and organizational analysis. The report then explores the theoretical framework, literature review, and empirical analysis techniques, including SWOT and AHP methodologies. Key findings and conclusions are presented, emphasizing the significance of the research from a theoretical perspective. The second part of the report details strategies adopted in the case study, including discussion meetings, strategic factor analysis, and the use of analytical tools. The report concludes with a business report as an executive summary, referencing relevant sources. The analysis provides a comprehensive overview of strategic IT management in the construction industry, highlighting the benefits of CRM implementation and offering insights into effective strategies.
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