PG-ES-ECM40IS - Work Proposal: Strategic IT Management Project

This document is a work proposal for a strategic IT management assignment, divided into two parts. Part A focuses on researching and analyzing the need for IS/IT intervention in a real-world business organization, specifically Coca-Cola, culminating in a research paper and poster presentation. Part ...Read More

Running Head: STRATEGIC IT MANAGEMENT
Strategic IT Management – Work Proposal
Name of the Student
Name of the University

1STRATEGIC IT MANAGEMENT
Introduction
This work is regarding strategic IT management and is based on research and analysis of
case studies and development of strategic IT management plans. In this work, there are two main
parts – Part A and Part B that have specific requirements regarding research and analytic work.
This work proposal contains the deliverables of this assignment as well as clarification on
the exact requirements of parts A and B.
Deliverables
The primary deliverables in this assignment are two:
Part A – The sub-deliverables of this part include a research paper that is based on the
study and analysis of need for IS/IT intervention in a real world business organization and a
poster presentation for the same. For the purpose of this work, Coca Cola Company has been
chosen.
Part B – The sub-deliverables of this part include a detailed analysis of a given case
study and a report on industry expert talk.
General Overview of Part A and Part B
As per the requirements of the assignment, part A involves the development of a research
paper based on IS/IT intervention requirements of a real world business organization. For the
purpose completing this part, Coca Cola company has been chosen whose existing business
operations will be analyzed. Based on the analysis results, their IS/IT requirements will be

2STRATEGIC IT MANAGEMENT
determined and documented. The result must be backed up by suitable literature as well as data
collected from various reliable sources. The evaluation of the research part will have to be
presented in the form of a poster presentation and will contain only relevant research outcomes
and data.
For Part B, a case study has already been provided for analysis. In addition, there are two
parts in Part B – the first part is a discussion document based on the analysis of the provided case
study and the second part is a report that is based on industry expert talk and personal reflections
and understanding. The literature sources that will used for the assignment are listed in the
bibliography section.
A proposed timeline for completing tasks A and B are shown as follows.
Figure 1: Proposed Timeline for Completion of Work
(Source: Created by Author)

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Bibliography
Abdelhak, M., Grostick, S. and Hanken, M.A., 2014. Health Information-E-Book: Management
of a Strategic Resource. Elsevier Health Sciences.
Arvidsson, V., Holmström, J. and Lyytinen, K., 2014. Information systems use as strategy
practice: A multi-dimensional view of strategic information system implementation and use. The
Journal of Strategic Information Systems, 23(1), pp.45-61.
Bounfour, A., 2015. The management of intangibles: The organisation's most valuable assets.
Routledge.
Bryson, J., 2017. Effective library and information centre management. Routledge.
Carnall, C., 2018. Managing change. Routledge.
Galliers, R.D. and Leidner, D.E., 2014. Strategic information management: challenges and
strategies in managing information systems. Routledge.
Ginter, P.M., Duncan, W.J. and Swayne, L.E., 2018. The strategic management of health care
organizations. John Wiley & Sons.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated
approach. Cengage Learning.
Hill, T., 2017. Manufacturing strategy: the strategic management of the manufacturing function.
Macmillan International Higher Education.

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Laudon, K.C. and Laudon, J.P., 2016. Management information system. Pearson Education
India.
Pearlson, K.E., Saunders, C.S. and Galletta, D.F., 2016. Managing and Using Information
Systems, Binder Ready Version: A Strategic Approach. John Wiley & Sons.
Theaker, A., 2017. What is public relations?. In The Public Relations Strategic Toolkit (pp. 17-
27). Routledge.