Strategic Management Analysis of Kaffeine: Marketing, CBBE, Success

This report provides a strategic management analysis of Kaffeine, focusing on key aspects such as the adaptation and standardization of the marketing mix, the application of the CBBE (Customer-Based Brand Equity) model, and the importance of integrated communication. It also examines how to measure the success of a business like Kaffeine, considering the competitive market landscape. The report emphasizes the importance of establishing a strong brand identity and providing high-quality goods and services to foster customer relationships. The analysis includes a conclusion that summarizes the key takeaways and recommendations for Kaffeine's strategic approach in the Irish market, along with a list of references used in the research.

Strategic
Management

Content
• Introduction
• Adaptation and Standardisation of Marketing Mix
• CBBE Model
• Integrated Communication Mix
• Measurement of Success of Business
• Conclusion
• References

Introduction
Strategic Management
basically means all the
planning and doing
assessment of the
functioning of a business
organization or company
which will be helpful in
achieving its goals and
objectives.

Adaptation and Standardisation of Marketing
Mix
The term product adaptation means that changing certain feature of a
product so that the company can enter the new market for the purpose to
reach new customers. It can also be a modification in the existing product
so that this modification can attract more customers in the different
countries. Generally product adaptations are significant for those
business organisations which export their products to the foreign
countries because it will enable them to modify their products as per the
need in the new country as well as it will also lead to comply with the
different laws and regulations of that foreign nation.

CBBE Model
This model has been used to determine that
the success of any brand will be directly
connected towards the attitude of the
customers towards the brand. The best
adopted CBBE model has been evolved by
Kevin Lane Keller who has evolved a
pyramid shaped model which shows that
how a business evolves through a strong
foundation of the brand name and then
gradually move upwards as brand equity
“Resonance” in which the customers
develops a positive relationship with the
brand.

International Marketing Communication
International Marketing Communication basically a concept which means that
a business organization should carefully determines the various
communication channels through which it can give the productive message
about its products to the customers.

Measurement of Success of Business
In today’s time each business is facing lot of competition in the market and the
same applies to the Kaffeine also. It is must to evaluate and measure that
what success a business is getting from time to time. This measurement of
success of a business helps each and every company in determining that the
strategies which has been implemented by them are going in the right
direction or not. There are certain factors which must be examined while
evaluating the success of the business.

Conclusion
By doing the above research and considering the various factors about
Kaffeine which is going to start its business in Ireland it can be
concluded that the focus of the Kaffeine should be upon creating its
identity in the market of Ireland so that people can recognize its
brand value. Also it is must that Kaffeine should provide the goods
and services of good quality to its customers so that the relationship
can be established between the company and its customers.

References
Aguinis, H., Edwards, J .R. and Bradley, K. J., 2017. Improving our
understanding of moderation and mediation in strategic
management research. Organizational Research Methods. 20(4). pp.665-685.
Deephouse, D., Gardberg, N. and Newburry, W. eds., 2019. Global aspects of
reputation and strategic management. Emerald Group Publishing..

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