THT2112 Digital Marketing Plan: KFC Hospitality Case Study Analysis

This report presents a comprehensive digital marketing plan tailored for KFC's hospitality organization. It begins with a situational analysis, examining both the internal and external environments, including resources, capabilities, suppliers, customers, and competitors. The report then delves into a PESTLE analysis, considering political, economic, social, technological, legal, and climatic factors impacting KFC's digital marketing efforts. Furthermore, a SWOT analysis is conducted to identify the company's strengths, weaknesses, opportunities, and threats. The report references key academic sources to support its findings and recommendations, providing a well-rounded perspective on KFC's digital marketing strategies. The analysis focuses on digital marketing strategies, customer satisfaction, and market expansion.