Strategic and Market-Oriented Management: KFSH & RC Analysis

This presentation offers a strategic analysis of King Faisal Specialist Hospital & Research Centre (KFSH & RC), a tertiary referral center in Riyadh. It begins by defining the hospital's industry, core business (specialized medical care in oncology, cardiovascular disease, etc.), and competitive advantages, including its Business Centre and specialized services. A detailed SWOT analysis is provided, outlining KFSH & RC's strengths (diverse services, dedicated staff, research facilities) and weaknesses (limited cancer treatment facilities). The presentation identifies opportunities for expansion and the threat of competition. The marketing mix strategy is evaluated, covering product (specialized services), place (Riyadh), price (limited to specific patient groups), and promotion (programs for Saudi nursing and patient safety). Finally, recommendations for improvement are offered, including faster emergency room processes, advanced cancer care, and pandemic preparedness. The presentation is based on the provided assignment brief which includes reading materials on strategic management, SWOT, and marketing.

Strategic and
Market-Oriented
Management
Name of the Student:
Name of the University:
Author Note:

Introduction
The presentation provides an insight into King Faisal
Specialist Hospital and Research Centre (KFSH &
RC). It is a tertiary referral center located in Riyadh
(kfshrc.edu.sa 2020). It is also a government aided
hospital that fall in the category of healthcare
centers controlled by Ministry of Health (MOH).

Core Business:
KFSH & RC represents a national care center for
patient referrals in cases of oncology,
cardiovascular disease, neurological science,
genetic disease and the transplantation of the
organs (kfshrc.edu.sa 2020). The hospital not only
provided primary as well as specialized inpatient
and the outpatient medical care but also
participated in the research and clinical studies

Competitive Advantage
KFSH & RC has been able to recognize the fluctuating healthcare
market within country and to ensure its competitive advantage
established the Business Centre (kfshrc.edu.sa 2020).
In addition to this, the key competitive advantage of the hospital
also lies in its following services:
 Services related to Case Management
 Management of contracts for the medical service
 Development of the KFSH&RC Reference Laboratory service

SWOT Analysis

Strength
The Strength of the King Faisal Specialist Hospital &
Research Centre are:
 Diverse range of services for critical diseases
 Higher concentration of dedicated staff
 Extensive research facility

Weakness
The weakness of the Hospital are:
 Lack of facilities for treating different cancer
 Lack proper resources for treating patients of
colorectal or breast cancer

Opportunities
The opportunities of
KFSH&RC lay in
expanding the services
in order to provide for
the cancer and the
oncology treatments

Threats
The threat
involves facing
immense
competition from
the neighbouring
hospitals in
Riyadh which
have better
facilities for

Marketing Mix Strategy

Product
King Faisal Specialist Hospital &
Research Centre extended specialized
services in inpatient and the outpatient
remedial care along with specializing in
organ transplantation, oncology,
neurosciences, cardiovascular and the
genetic diseases.

Place
The KFSH&RC is
positioned in Riyadh and
presently has close to
twenty three
departments caterin to
the different treatment
categories like