The Role of Knowledge in Strategic Business Unit Management

This essay provides a comprehensive analysis of the role of knowledge in strategic business management, focusing on Roadside Petroleum Limited. It begins by introducing the concept and providing an overview of the organization. The essay then delves into the importance of knowledge in strategic development, strategic marketing, and the sustainability of the company. It explores the strategic marketing process, including mission identification, situation analysis, marketing objectives, strategy development, and evaluation. The essay also examines the role of knowledge in achieving competitive advantages and managing strategic corporate change. Furthermore, it discusses Roadside Petroleum's approach to sustainability, emphasizing the role of knowledge in environmental and economic considerations. The analysis incorporates relevant literature, strategic frameworks, and tools to provide a detailed understanding of how knowledge contributes to the overall strategic management of the business.

The Role of Knowledge in Strategic Business Unit
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Table of Contents
Introduction.................................................................................................................................................2
Organisation overview.................................................................................................................................2
Importance of knowledge in Strategic development of the firm..................................................................2
Strategic marketing......................................................................................................................................3
Sustainability of the company.....................................................................................................................5
Competitive advantages...............................................................................................................................6
Strategic corporate change management......................................................................................................7
Conclusion...................................................................................................................................................9
References.................................................................................................................................................10
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Introduction
The purpose of the paper is to provide a concept regarding the role of knowledge in the strategic
business management system. To effectively perform this organisation Roadside Petroleum
Limited has been chosen for the paper. The paper even discusses the importance of knowledge
within the strategic development than strategic marketing. The paper also discusses sustainability
development than the change management process within the firm for the betterment of the
business.
Organisation overview
Roadside Petroleum Limited is the Oil and Gas Company that primarily focus on producing the
LNG assets then creating the value for the firm. The mission of the firm is to provide a high-
quality resource base then provide the best service to the customers. They also deal with the
flexible marketing solution that would help the business to extend their market as well as their
value within the field. The organisation is also in the process of increasing the demand for LNG
products from numerous markets.
Importance of knowledge in Strategic development of the firm
The world is rapidly developing were inventing the new and effective knowledge is considered
to be the accepted behaviour of the workers to perform their job within the firm. In the recent
world, it is the fact that the free flow of information tools and techniques are highly available that
support to transfer the knowledge from the individual or even the organisation to the others
(Mudambi, & Navarra, 2015). The organisation Roadside Petroleum Limited effectively uses the
knowledge in term of the strategic tool to maintain their business and their worth within the
market. The strategic development of the business is expected to perform by the support of
effective knowledge in term of technology and other factors (Brunswicker, & Vanhaverbeke,
2015). Moreover, it can be seen that for the business it becomes strategically vital to understand
the knowledge then the processes as well as the controls for effectively managing the business
system of sharing as well as transfer the information in term of the most helpful act.
The organisation could effectively use the knowledge for developing their value, and there are
two types of knowledge, and they are systemic knowledge as well as explicit knowledge. The
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systemic knowledge within the business is considered to be the process of knowing the facts
within the business. It can be both the process as well as the product within the business that
eventually provide valuable information (Garavan et al., 2016). This knowledge process is
systematically bearing on the perspectives of the individuals regarding the facts about their
thinking and their perception towards the world. The explicit knowledge within the business
activity is considered to be the knowledge base that can be easily shared with the process of
communication in term of information (Brunswicker, & Vanhaverbeke, 2015). This type of
knowledge allows the staff members and the individuals within the business to develop their skill
and their knowledge by sharing information with the help of successful statement.
The use of knowledge in term of strategic development allows the organisation to develop their
value along with their industry process effectively within the market. For the organisation
Roadside Petroleum Limited, the use of information helps them to decide regarding the strategy
and the suitable development process that could be helpful for the business to maintain their
operational function and the market value (Segarra-Ciprés, & Bou-Llusar, 2018). In the process
of strategic development, knowledge effectively supports the business for sharing their
information, and this enhances the business value within the market for dealing with the effective
business process. In most of the situation, it can be seen that the entire action of the firm is
regarding the business worth within the market that help to decide the competitive advantages of
the business along with the business worth for enhancing the process and the situation effectively
within the field (Dong et al., 2017). The use of knowledge within the strategic development
process allows the firm to enhance its product as well as their services and even increase the
return on the investment to value the marketing process within the field.
Strategic marketing
Strategic marketing is the process that allows the business to plan their activity and their action
in term of marketing with effective knowledge and the valuation process. Strategic marketing
consists of the five steps that the organisation needs to follow to perform their business within
the market (McDONALD, 2016). The five steps that the organisation Roadside Petroleum
Limited needs to develop within the market for industry with the strategic marketing process are
as follows;
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Identification of the marketing mission: The organisation needs to identify its marketing
mission to provide the best service as well as the products to the customers. The firm even
develops their marketing mission to enhance the brand awareness within the market that allow
the market to deal with the situation and develop the most effective service to the customers
(Chuang, Jackson, & Jiang, 2016). The organisation can effectively use their knowledge and
their skill for developing the marketing mission which help them to move further within the
field.
Analysis of the situation: The organisation also needs to develop the situation analysis by
analysing the strengths and the weaknesses of the firm as the internal factor. In this situation the
knowledge help the management to understand their strengths then the weaknesses, threats and
opportunities which eventually help them to maintain the activities and provide suitable action to
over the weaknesses and the threats that are being faced by the firm. The market situations of the
firm Roadside Petroleum Limited are as follows;
Strengths;
 They face a high increase within the demand for the energy
 They provide a high-quality asset of the oil and gas to the customers
 They have effective technology as well as the innovation capabilities (West, Ford, &
Ibrahim, 2015)
 They maintain an effective risk management framework for the development of the
business
Weaknesses;
 The organisation is having a limited position within the market
 The rules, as well as the regulation of the country, is quite strict regarding the energy
production and the land acquisition
 The business is not the diversified business
 They faced the saturated market with dealing within the oil and gas sector
Opportunities;
 The organisation is having the initiatives of strategic growth
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 Have the upgraded technology for dealing with the organisation and the various activities
 They are also facing the opportunity from the expansion of the LNG capabilities of the
firm
 Increasing demand for the products
Threats;
 The level of competition is high within the market
 Threat regarding the natural disaster to the country
 The stringent regulation also creates a huge threat for the business
Marketing objectives: The marketing objectives help to understand the expected outcome of
strategic marketing within the field. The marketing objectives of Roadside Petroleum Limited
are as follows;
 To develop an effective service system for the customers
 To evaluate the suitable and effective telecom service market within the country
 To enhance the brand awareness of the firm
 To enhance the sales and the revenue of the business within the next financial year
Development of the strategy: The organisation needs to develop its strategy for dealing with the
state of affairs and maintaining the value of the business. The management team of Roadside
Petroleum Limited effectively analyse the strategy for their marketing function so that they can
reach out to the maximum number of consumers within the market (Banerjee, 2017). It is the fact
that using management knowledge and the information regarding the market allow the business
to develop their strategy that would support for the marketing activity. In most of the cases the
use of knowledge regarding the business, market and the customers generally improvises the
business activity to increase their brand awareness and their development process.
Planning of the evaluation process: The organisation needs to effectively plan for their
evaluation process that would help them to understand the customers' value within the market.
The evaluation process of the firm is done with the help of feedback from the customers.
Effective evaluation process is formed by the management team with the help of suitable
knowledge regarding the strategic development process about the company and the market
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situation. The knowledge is effectively developed with the help of gathered information and
understanding about the process.
Sustainability of the company
Sustainability is the business approach that creates the long term value that also by considering
that the organisation effectively operates within the ecological than the social as well as the
economic development for maintaining the environmental factor of the firm. The sustainability
of Roadside Petroleum Limited is quite effective for the development of their valuable process
and also for maintaining the environmental activity of the business (Felix, Rauschnabel, &
Hinsch, 2017). The sustainability activity for the oil and gas company is to enhance their
business process within the market. It allows the firm to provide the most effective service to the
industry by maintaining the organic value in their products. In the process of sustainability
development also knowledge play the vital role where the management effectively gather the
information regarding environment and plan according to maintain the environment and the
ecosystem. The management team of the firm perform the strategic development process by
gathering information from the field and this allows them to enhance their knowledge regarding
the sustainability development of the firm.
The primary goal of sustainable development of the firm is to ensure that the world effectively
achieves the balance as well as the economic development than the environmental responsibility
along with the social progress for improving the quality of life in the world. The organisation
deal in the area of oil and gas and for them, it is highly essential to maintain the sustainability
value of the firm that would allow them to supply the appropriate along with effective value to
the customers (Kumar, Sharma, & Gupta, 2017). The petroleum along with their products will
effectively need to play the ongoing role for expand the contemporary quality of life that
eventually benefits for increasing the shares regarding the world population. The use of
technology within the business also required suitable knowledge where the management team
and the staff members can effectively use the advanced technology for developing their products.
In this situation also the role of knowledge play the vital role where the team members get
effective training regarding the use of technology and also understanding about the impact of
technology on the environment.
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The oil and the gas industry are having a sustainable activity for the valuation process that could
help the firm for delivering the entire process. The impact of the oil and gas industry is having a
huge impact on the global economy that is eventually evident for dealing with the process to
maintain their valuable process within the field. It is the fact that in term of sustainability the oil
and gas industry has the huge impact over 53 percent for dealing within the manufacturing along
with the chemicals and the suitable activity in the field (Del Carmen Triana et al., 2019). The
business is also facing the negative impact which is also as the result of the activities that carried
out by the Oil and Gas Company that has been a major toll to deal with the health condition of
the people. The operating management system has been incorporated for dealing with the
situation where they need to deal with the health and safety in term of the social responsibility
and even the operational reliability for dealing with the situation and maintaining the oil and gas
company within the market.
Competitive advantages
The organisation deal in the industry of oil and gas where the organisation needs to maintain its
value within the market that deal with the situation to allow the business to value the competitive
advantages in the market. It can be seen that the competitive advantages if the essence of the
business to maintain the performance level within the competitive market. It even allows the
business to create as well as sustain the competitive advantages for enhancing the value of the
firm (Ansoff et al., 2018). The use of knowledge about the market also helps the firm to maintain
their activities for providing the highest competitive advantages within the market. It helps the
management team to understand the working process of the competitors and allow them to
develop strategy that would improve the business value. The improvement of consistency as well
as the productivity within the market allows the firm to expand their value and their market
process within the field that allows the industry in term of the fluctuation in price and also the
best service according to the need of the customers (Hornstein, 2015).
The management work with the oil and gas industry to design their competitive advantages that
build the economic stability to the organisation for dealing with the state of affairs in the most
effective and valuable process (Ansoff et al., 2018). The use of technology within the firm also
helps the firm to expand their market value along with their industry process successfully within
the field for dealing with the state of affairs most effectively as well as suitably. The market
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condition effectively shows that the use of technology along with the business procedure
effectively helps the firm to analyse their market share and their valuable process to technical
expertise within the market (Hornstein, 2015). Being the oil and gas company it is highly
essential for the management to enhance their knowledge and skill in term of the business
activity so that they have the ability to deal with the working function. In the market the
knowledge regarding the competitive advantages of the firm allow them to work effectively
according to the situation and provide the best value for the customers. In most of the cases it can
be also depicted that the use of knowledge help to understand the market position and the
position of the competitors to enhance the business activity and the working function.
Strategic corporate change management
The organisation needs to change with time to deliver the most effective and the valuation
process within the field that would help them to develop their working activities for the future
development of business process and activities within the market. The organisation effectively
maintains the change management in term of the Kotter’s 8 step model change within the
business. This theory effectively provides the firm to enhance its value and their business process
to enhance the working function of the staff members plus present suitable action within the
field.
The Kotter's 8 step change model is as follows;
Step 1: Create the urgency for the firm
This is the first step where the organisation needs to create the urgency for the requirement of
change management model within the business. It effectively shows what the entire company
needs for their betterment within the market (Hayes, 2018). This is done by the management
with the help of suitable strategy by examining the opportunities and the threats that are being
faced by the firm within the market. In this, the management effectively requires the staff
members to have their involvement within the process and deliver the best working function in
the market.
Step 2: Forming the guiding coalition
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This is the second step where the management needs to convince the staff members that the
change is highly necessary for the business to upgrade their organisational worth within the
market (Farkas, 2016). In this, a strong lead character is highly essential as changing the
environment of the firm. The leader needs to form a strong and effective coalition team for
dealing with the change management process within the market.
Step 3: Development of the vision and the strategy
This is the 3rd step where the management team needs to develop the vision as well as the
strategy regarding the change within the business. In this, the core value of the business and the
organisational change has been developed by the organisation Roadside Petroleum Limited.
While developing the vision as well as the strategy for the firm it is highly essential to
understand the changes within the market could effectively help the business for developing their
market share.
Step 4: Communicate the vision to the staff members
This is the fourth step where the management needs to communicate the vision with the staff
members effectively. In the process of change management, communication plays a vital role to
involve the staff members within the change management process of the firm (Agarwal, &
Ansell, 2016). The management needs to efficiently communicate with the staff members
regarding the vision and the implementation of vision within the firm for better development of
the business process.
Step 5: Removing the obstacle within the business
This is the fifth step where the management needs to remove the obstacle that can be developed
due to the change management that took place within the organisation. In this process, the
organisation needs to develop its value and analyse the situation most effectively and suitably for
dealing with the situation and provide better result to the market.
Step 6: Creation of the short-term win within the firm
This is the sixth step where the management create the short term wins for the business for the
staff members to understand the changes within the business (Ocasio, Laamanen, & Vaara,
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2018). The short term win allows the business to discuss regarding the failure and improve it for
the betterment of the business in the long run. The short term wins highly effective for the
business to maintain their value and their activity within the market.
Step 7: Building on the change
This is the seventh step where the management builds on the change after analysing the situation
and improving the failure that the organisation faced with the small changes within the firm. This
even provides the view regarding the experience of the individual staff members in term of the
change management within the firm.
Step 8: Anchor the change within the corporate culture
This is the eight steps where the management implements the change within the organisation and
stay fix with the change for the betterment of the firm. This change effective allows the
management to maintain their value and their business within the field.
Conclusion
The organisation Roadside Petroleum Limited is the oil and gas company that utilised suitable
strategic moment and the valuable business process within the field. It can be concluded from the
paper that the business effectively needs to utilise knowledge for developing the strategic
management process within the market. The organisation eventually utilise the sustainable
process along with the change management process for dealing with the valuable activity of the
firm and developing the entire strategic decision regarding the business. It can also be concluded
from the paper that the organisation developed its strategic marketing with the help of suitable
and effective decision.
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References
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strategic management. Springer.
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