Reviews: Strategic Knowledge Transfer and Web Site Quality Analysis

This essay presents article reviews focusing on strategic knowledge transfer and web site quality improvements. The first review examines Segarra's work on strategic knowledge transfer and its implications for competitive advantage, highlighting the strengths of the article such as its supportive evidence, structure, fluent writing, and promotion of active reading, while noting limitations like outdated references and compact paragraphs. The second review analyzes Barnes and Vidgen's study on web site quality improvements, praising its structure, qualitative and quantitative research approach, communicative writing, accompanying visuals, and comprehensive references, but also pointing out the outdated sources and potential inconsistencies due to limited research control. Both reviews provide a balanced assessment of the articles, discussing their advantages and disadvantages in detail.

Running Head: ARTICLE REVIEWS 1
Article Reviews
Student’s Name
Institution
Date

ARTICLE REVIEWS 2
Article Reviews
Segarra, M. (2014). Strategic Knowledge Transfer and It's Implication For Competitive
Advantage: An Integrated Conceptual Framework. Journal Of Knowledge Management,
5, 1-112. Retrieved from https://www.researchgate.net/publication/220363323.
The aim of this article is to review the inference for competitive advantage obtained from
characteristics of knowledge. It highlights knowledge in two ways. First up is the essence of the
competitive benefits obtained from the basis of knowledge. Next up is the systematic
organization of knowledge as a path towards building elemental capabilities in the firm. This
review will discuss the advantages and disadvantages of this article.
Advantages
 The supportive evidence is viable - The claims made in the article are backed up by
relevant in text citations and references. There author has further summarized the assertions
from several writers in a table which makes for an easy following by the reader.
 The article is well structured - Starting from the introduction, all the headers are bold and
the main points have been outlined in bullets. The article also has a clear introduction,
discussion and conclusion.
 The writing is fluent - The article is well written and error-free. Good writing needs to have
a scope of fluency which the article paves the ground for.
 The article promotes active reading - Through enriching facts that reinforce knowledge
with regard to knowledge transfer processes ad competitive advantages, the article promotes
constructive thinking and active reading.
Disadvantages

ARTICLE REVIEWS 3
 References not up to date - Although the author incorporate numerous supporting
evidence, they are not recent which is a limitation in itself. Most of the references date back
to the 1980s and 1990s.
 Compact Paragraphs - Some of the paragraphs are too long and the writer could do with
making them shorter.
Barnes, S. J., & Vidgen, R. (2003). Measuring Web site quality improvements: A case study of
the forum on strategic management knowledge exchange. Industrial Management & Data
Systems, 297-301. Retrieved from http://www .emeraldinsight.com/0263-5577.htm
The aim of this article is to outline the outcome of a survey carried out on a site availed
by the OECD. The website is reviewed prior to and after a considerable redesign process.
WebQual is the tool used to draw on past experiences in website usability and interaction and
information quality, to present a detailed framework for analyzing e-commerce services as well
as e-government offerings.
Advantages
 The text is well-structured - From the introduction up to the conclusion, it’s easy for a
readers to follow when evaluating the article.
 A qualitative and quantitative form of research - The article has employed two options of
carrying out research which in turn broadens the scope of exploration with regard to the
subject in question. First up is the quantitative form of research which centers around
measurements and conversions statistical data. Next up is the qualitative form of research
which is based on impressions and opinions.
 There’s a range for communicative writing - The article is fluently written with thoughts
and ideas expressed articulately at length. The article also paves way for fluency given that

ARTICLE REVIEWS 4
it’s error free in terms of spelling.
 Accompanying tables and photos - To drive the main points home, the authors of the
article have employed photos which notably illustrate the state of the FSMKE website before
and after it was redesigned. The tables have represented the statistical data in a clear way.
 References - The authors have backed up their findings from the research undertaken with
close to 20 sources.
Disadvantages
 References not up to date - Although the authors have backed up their research with
supporting evidence, they are not recent which is a limitation in itself. Most of the sources
date back to the 1980s and 1990s.
 No full control of the research - the respondents used in the study may not have exact
memory which is beyond the control of researchers which may make the outcomes to be
inconsistent.
References

ARTICLE REVIEWS 5
Barnes, S. J., & Vidgen, R. (2003). Measuring Web site quality improvements: A case study of
the forum on strategic management knowledge exchange. Industrial Management & Data
Systems, 297-301. Retrieved from http://www .emeraldinsight.com/0263-5577.htm
Segarra, M. (2014). Strategic Knowledge Transfer and It's Implication For Competitive
Advantage: An Integrated Conceptual Framework. Journal Of Knowledge Management,
5, 1-112. Retrieved from https://www.researchgate.net/publication/220363323.