BUS5105: Strategic Leader Analysis of Huawei CEO Ren Zhengfei

This report analyzes Ren Zhengfei, the founder and CEO of Huawei, as a strategic leader within the business environment. It examines his managerial skills, including purpose-driven ambition, adaptive vision, inspiration, and dedication, and how these skills have contributed to Huawei's success. The report also explores Huawei's management environment through a PESTEL analysis, considering political, economic, social, and technological factors. Furthermore, it delves into Ren Zhengfei's strategic management approach, decision-making processes, and his abilities in planning, leading, and organizing. The report also covers organizational behavior, change management, team management, motivation, communication, and control within the context of Huawei's operations. The analysis highlights how Ren Zhengfei's leadership has propelled Huawei to become a global leader in the telecommunications industry. The report is based on the assignment brief provided for the Managerial Skills and Strategic Management (BUS5105) course.

Strategic Leader of Business Environment
Huawei CEO (Ren Zhengfei)
Ren Zhengfei is a renowned Chinese entrepreneur and engineer. His most prominent
identity is the founder and CEO of Huawei, a Shenzhen based world’s largest manufacturer
of telecommunications equipment and second largest manufacturer of Smartphones. His net
worth as of February, 2019 is a total of 1.3 billion dollars. He is one of the most influential
persons and a great leader of the current time as he was the one who helped he company to
overcome all challenges and attain business success. The company has seen a rapid rise in the
new millennium that has helped them to be one of the largest telecommunications company.
Management and Managerial Skills and Roles
The major point of Ren Zhengfei’s leadership is that he has a clear purpose regarding
the success of the business. He has a number of managerial skills that has helped him develop
professionally and make Huawei one of the top notch companies of the modern time. Some
of the major Managerial skills of Ren Zhengfei are as follows;
a. Purpose driven ambition- The major core of Zhengfei’s leadership abilities is that he
has the clear vision of leading the company to its actual goals. He has always wanted
to innovate things and fulfil the dreams of the customers. This personality has further
developed his leadership skills.
b. Adaptive Vision- As a leader he has worked hard to translate the purpose of the
organization into a compact vision that has helped to make the business into a world
leader. He has been the one who have both pursued this vision and has also proved
himself to having the capability to construct and implement different strategies to
make the company much better and organized in nature.

c. Inspiration- He has always been a person who has helped to create a committed
workforce for the business. Zhengfei has been one of the few persons who has helped
to inspire the workforce by telling inspiring stories to the employees. This trend has
been followed by him for the past 20 years. This practice helped him to be popular
among the employees and has also helped to create the role of an inspirational leader.
d. Dedication- He has always been humble in nature and has a great idea about his own
weaknesses and limitations. Although he was very ambitious in nature, his humble
nature and action driven attitude has helped him to develop the company into a
successful one. On the other hand, the absence of technical expertise did not stopped
him from taking bold steps. He considered the weakness to be a strength and
developed his strategy in a proper manner.
Management Environment
The management environment of Huawei can be best defined through the PESTEL
Analysis.
a. Political Analysis- China is a politically stable country and has a stable government
which has been ruling the country in a proper manner. However, the integrity of the
politicians in taking part in corruption acts has been a major worry for the
organization. Apart from this the growing tensions with countries like USA has
brought a number of different problems for the company.
b. Economic Analysis- China is the second largest economy of the globe and the rate of
economic growth will grow in the coming years. This growth has helped Huawei to
surpass all records and achieve a strong and vast market across the globe.
c. Social Analysis- The thriving communication industry has helped Huawei to develop
its business and contribute to the social culture. The rapid growth of the Chinese

telecommunication industry has helped in the development of innovative social and
cultural based products that has attracted the buyer’ attention.
d. Technological Analysis- The developed telecommunication sector in China and the
globe has helped the company to develop innovate and complex technologies to make
the most of the new technology. The modern technology and the costs of the
companies has helped the business to ensure a strong business growth.
Strategic Management
Ren Zhengfei has been one of the best strategic leaders of the modern time. He
believes in the creation of client based values through the modern business operations. The
major task of the business departments of Huawei is to support and oversee different kinds of
the business operations. The company looks at investment opportunities from an investment
perspective and the perspective of establishing strategic business operations in a similar
manner.
Decision-Making
The decision making process of Ren has been based on his dynamic managerial skills.
The adaptive business vision and the ability to oversee the future of the business operations
has helped him to take strategic and world class business decisions which helps him to
address the business issues in the most smooth manner.
Planning, Leading and Organizing
Planning- His plans are based on the strategic aims of the business and thus his plans helps to
plan things in such a manner that provides a great scope for the development of the business
planning.

Leading- Ren has been an inspirational leader and tries to lead the company from the front.
His inspirational stories helps to create motivated workforce.
Organizing- The organization of the team helps the management to deliver the best results.
The organization skills of Ren has been inspirational to gain success for the business.
Organizational Behaviour and Change Management
A brand oriented global leadership style has been the key to the success of Huawei
and its change in the market. The expansion of the business in Europe and North America has
been the key to business success for the organization.
Team Management Motivation
Ren has been one of the most successful leaders of the modern time because of his
ability to motivate and inspire his employees in a scientific and systematic manner. Zhengfei
has been one of the few persons who has helped to inspire the workforce by telling inspiring
stories to the employees. This trend has been followed by him for the past 20 years. This
practice helped him to be popular among the employees and has also helped to create the role
of an inspirational leader.
Communication and Control
Ren has always been a great communicator a his face to face communication skills
and his capability to develop business communications has helped in the success of the
business in a proper and effective manner.

References
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