Strategic Leadership: Apple Inc. Case Study on Leadership and Strategy

This project presents a comprehensive case study on strategic leadership, focusing on Apple Inc. and its leaders, particularly Steve Jobs. The assignment delves into the background of the organization and explores the meaning and significance of strategic leadership within Apple. It contrasts various leadership approaches, analyzes the role of leaders in strategy development, and critically evaluates leadership values and ethics in driving corporate social responsibility and sustainability. The case study includes an analysis of the organization's performance, the importance of teams and team leadership, and a comparison between formal and informal groups. It also discusses the stages of group and team development and the role of leadership in maximizing team performance. Furthermore, the assignment includes an essay component that examines the role of business leaders, the exercise of leadership power, requirements for leadership development, and how leadership impacts an organization's strategic effectiveness. Finally, it incorporates a business presentation that covers the importance of teams and team leadership, the differences between work groups and teams, and the stages of group development.

Strategic leadership

Table of Contents
INTRODUCTION ..........................................................................................................................3
Task 1 Case study............................................................................................................................3
Background of organization ..................................................................................................3
Strategic leadership and its importance for organization ......................................................3
Main approaches to leadership ..............................................................................................5
Role of a leader in developing strategy .................................................................................6
Leadership values and ethics in driving corporate social responsibility and sustainability...7
Task 2 Essay ...................................................................................................................................7
Role of Business leader..........................................................................................................7
Exercise of leadership power ................................................................................................9
Requirement of leadership development ..............................................................................9
Organizations strategic effectiveness from leadership perspective ....................................10
Task 3 Business Presentation.........................................................................................................11
Importance of teams and team leadership in organization performance .............................11
Difference between work groups and teams and leadership. ..............................................11
Compare formal and informal group within organization ...................................................12
Discuss stages of group and team development and role of leadership in maximizing team
performance. ........................................................................................................................13
Speaker Notes ...............................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES .............................................................................................................................15

INTRODUCTION
Strategic leadership help manager to express a strategic vision of organization and
motivate other employees towards vision. Leadership help to create organizational structure,
allocate resources and overall management of employees. Strategic leaders develop a positive
environment for employees for smooth working of organization. Aim to increase productivity
and profitability of business. Apple is an multinational technology company that sells consumer
electronics, computer software and online services. Provide products like iPhone, iPad, Mac
book, iPod unique quality of companies product help them to attract customers easily and help to
become one of the leading company in market. Report will discuss about strategic leadership and
its importance for Apple industry. It will analyze main approaches to study of leadership and
choose best appropriate for organization. Discuss role of leader to prepare strategy for success of
apple industry.
Task 1 Case study
Background of organization
Apple is an American company of electronic products. Founded by Steve jobs in 1977,
companies mobile devices help to gain market share and establish their business at a large scale.
Apple's revenue is around $229.324 billion with 123,000 employees are working in their
organization(Covin and Slevin, 2017.). Variety of product offered by organization help them to
increase sale of their product. Leader play an important role for overall development of
organization and appkle's leader are effective and able to cope up with changes and help
organization to develop new technology to expand their business. Steve jobs is an American
business magnate and CEO of Apple Inc. Jobs is widely recognized all over the world due to
technical changes and quality products that they provide to customers.
Strategic leadership and its importance for organization
Success of apple largely depends on their leaders ability to adapt changing environment.
Leaders help to company to achieve their goals and objectives easily. Leader prepare technology

that help company to cope up with changes. Leaders of apple are important for success of
organization and some of their capabilities are as follows. Strategic leadership is a strategic
vision of organization and leaders that help to motivate employees and make them acquire that
vision.
Anticipate
Strategic Leaders have ability to gather better information from experts and network in
market. Developing network help leaders to get information about customers, competitors and
partners for business. Leader conduct market research to understand customer perception
towards their product. In context of Apple company talk to customers and suppliers to know
potential of their product to stand in market(Rothaermel, 2016.). Steve jobs attend conference
and events of other competitors to know effectiveness of their product to predict future changes.
Leaders of Apple are able to develop new partners in new economy when they see an
opportunity for their business.
Challenge
Strategic Leaders have ability to solve problem and make important decision in worse
situation. They focus on reason of problem and then take immediate action to solve those
problems. Help companies to use effective tools and techniques to minimize cost of production
and reduce wastage. In context of apple company is facing competition from their main rival
Microsoft which reduces their overall sales. Steve jobs set a team to analyze problem that their
company is facing, team help company to know business challenges that they are facing and
gather data from market and competitor and create a model that help them to minimize cost and
increase productivity. Company innovate unique product with great design and provide variety to
their customers. Overall shift in technology help Apple to develop their business that other
competitors like Microsoft are unable to innovate their services.
Interpret
Strategic leaders ability to prepare new strategies and product that help organization to
achieve goals and objectives easily. New innovation in product help company to increase sales
and develop plans. In context of Apple Steve jobs prepare new and unique mobile phones with
different features which are the main source of income for company. After success of company
Apple diversified their product and manufacture variety of devices under companies name like i

Pods, Mac books etc. Apple leaders develop their own app store through which customers are
able to install new software and application.
Decide
Strategic leaders take important decision to ensure growth for business which help in
increasing sales of business. Leaders divide decision in parts to set short term goals which help
in creating new ways of increasing productivity and reduces chances of consequences in
organization(Marshall, 2019. ). I(n context of Apple Company ensure that they have all
equipment and technology to develop new product and train employees to improve quality of
products. Company aim to set new campus for their business for which they require new
employees and chances of conflict between employees are also high. Apple develop an effective
communication channel between employees and stakeholders to reduce chances of conflict.
Main approaches to leadership
Leaders comes with ability to influence others to improve effectiveness of products and
services. Some of the approaches that help organization to develop are as follows
Trait approach
This theory looks for leader physical, mental and personality to know their effectiveness
for organizations development(Dyer and Dyer, 2017.) . Theory help to analyze effectiveness of
an leader for success of organization by analyzing persons intelligence and task related abilities,
social background. In context of Apple Steve jobs find effective leader that help them to achieve
goals more easily. Leaders analyze intelligence of employees which help them to upgrade
technology and features of their new mobile phones. Company analyze personality of employees
to influence other in business.
Behavioral leadership
According to this approach organization help to know specific behavior of a leader that
differentiate them from others in business. In context of Apple this Steve jobs help company to
analyze leaders behavior to influence other employees and their ability to understand role.
Leaders need to fulfill need of their employees to keep them motivated. Behavior help apple to
build trust and maintain positive relation with subordinates to expand their business.
Contingency leadership

Success of an organization or task largely depends on communication between
subordinates and leader's. In context of Apple Approach help company to maintain leader
subordinate relation in organization. It help leaders to understand overall structure of task
assigned(Golensky and Hager, 2020. ). Maintain positive impact of power on members in a team.
Theory help leaders of Apple to maintain discipline in their organization.
Transformational leadership
Leadership approach help companies to bring positive changes in organizations
development. In context of Apple leaders help to inspire and become a role model for their
employees, it help them make employees work in worse situation.
Role of a leader in developing strategy
Leader help to lead people in organization to achieve goals and objectives. Leader help to
influence behavior of employees in an organization. Leaders help to guide and motivate
employees. Role of a leader are as follows.
Cooperation
Leadership required at each and every level in an organization. Help to develop plans and
policies at every level in company. In context of Apple Leader are available at every level to
bring cooperation in a team to develop strategy for a business to success at a large scale.
Set vision
Leader of Apple set a clear vision for their employees to understand what their
organization want. Leaders help to guide employees to perform their duty effectively. It help
Apple to prepare strategy for overall success of their business at a large scale.
Motivator
Leader motivate employees by satisfying their needs and wants and praise their efforts on
the work done by them in organization(Hubball, Clarke and Pearson, 2017.). In context of Apple
company motivate effective employees who are able to achieve organization goals by providing
them proper rewards on their efforts for organization effectiveness.
Guide employees
Leader need to define role of every employee in organization to get positive results from
them for development of organization. Proper tools that are needed to perform job properly. In

context of Apple leader are supportive and make their employees understand overall working of
each and every machinery. Help employees to guide towards new technology and new features
on their products.
Building morale
Leader help to make everyone work together towards a common goal. In context of
Apple leaders able to influence people and make them effective to work in a team to achieve
team goals easily.
Leadership values and ethics in driving corporate social responsibility and sustainability
In the business of Apple leader always gives their focus to maintain the corporate social
responsibilities and sustainability so that they maintain the effective image of brand. The leader
of Apple always focuses to do the business operations in the most effective way which do not
harm the nature and society. Leader motivates their employees so that they work effectively and
efficiently to make sure that their business operation will maintain sustainability(Hubball, Clarke
and Pearson 2017.) . Leader of Apple will take decision for the welfare for their workforce and
make sure that they maintain sustainability in overall supply chain of business. They have the
ability to create the effective relationship with their subordinates by maintaining proper
coordination and cooperation in Apple. Aim of the leader is to achieve the values of economic
social in the long run of Apple business. To achieve the growth and objectives of Apple is
achieved by maintaining the proper sustainability in the workplace. This will increases the image
and reputation of company in the minds of customer. They inspire their team members so that
they contributed their efforts and responsible for the society well being. Leader guide them to
make the work as per the needs and wants of society.
Task 2 Essay
Role of Business leader
Leader is necessary for success of business at a large scale and also help to motivate
employees effectively towards success of business at a large scale. Analyze need of employees

and fulfill those needs to make them effective towards success of organization. Help to improve
abilities of business to become more productive and effective in market. In context of apple
leaders play an important role on maintaining growth and stability for business in market. More
focused leaders of apple help company to achieve goals easily and adapt changes effectively.
Leader make team members to focus on new products and technology and upgrade working by
developing effective product for business(Burges, 2018.) . Focus on effective employees on basis
of skills and abilities maintain performance of organization in market. Leaders focus maintain
effectiveness of organizations products & services. Leaders make it simple for employees to
under stand working of organization simplicity make employees to work effectively to achieve
goals easily. Simplicity help employees to understand new things easily and work with full of
efficiency for completion of task. Leader analyze each and every think required for completion
of task and provide proper accessories and equipment to employees for completion of task and to
achieve goal easily. Deep analysis of situation make it easy for employees to understand
complex situation. Apple prepare new equipment's with proper technology and features that
attract customers easily and leaders take responsibility to complete those task effectively and
maintain effectiveness of product. Responsibility of leaders to motivate employees and to make
work effective and according to set guidelines for business. Leaders aim to prepare quality
product for customers to maintain their effectiveness and achieve goals and objectives of
business easily. Leaders of Apple focus to prepare quality products for customers with more
innovation not just to earn profit. Leaders play an important role to maintain positive
communication between employees to make them effective to achieve organizations goals.
Positive communication help employees to understand overall working and they work according
to requirement for achievement of organizations goals. Make proper and timely interaction with
employees to make them understand working of business. Apple leaders set face to face
meetings with their members to discuss issues that they are facing in organization and try to
solve those issues to satisfy employees and make them effective for success of organization. Set
communication protocols in Apple help them to provide important information for improving
performance of organization. Leaders inspire and motivate employees by providing them
rewards and appraisal on basis of the efforts for success of organization. Apple keep their
employees inform about changes in technology and effectiveness of organizations performance
at a large scale(Beale, 2019.) . Timely support and feedback on problems help to maintain

employees effectiveness and abilities towards organizations success. Apple leaders set vision for
their employees for development of organization and to improve effectiveness of product and
services. If team members know vision and goal of business help to improve performance of
business. Leaders delegate jobs on basis of skills and abilities of each and every member in team
to get work done on time and effectively.
Exercise of leadership power
Leadership comes with combination of power and authority and which help to get things
done from others. In apple power in leaders help to complete task on time from employees.
Leaders have Legitimate power that gives them authority to control resources and reward
effective employees on basis of their performance for future development and punish those who
are ineffective and unable to work according to organizations requirement. Charismatic power
shows a personality of leader in Apple means to attract employees and desire to become like a
leader and influence them to work according to their expectation. Leaders expert power mean
knowledge from specialized learning and experience make them attractive for employees
towards their success. Power and skill of leader make all employees in Apple to trust their
decision and opinion and work according to leaders requirement help apple to achieve goals
easily and improve overall performance of employees in organization. Reward power leader give
promotion, increase in salary, bonus, incentives, recognition, appreciation to their employees on
basis of their efforts help to make them motivate and influence towards organization success. It
also make apple to achieve objectives on time and improving effort of employees increase
profitability of business at a large scale. Coercive power of leader is authority to punish someone
like dismissal, demotion etc are part of punishment. It help apple to avoid undesirable activities
and make employees understand that unproductive and unethical activity in business will not be
tolerated.
Requirement of leadership development
Leaders are important for smooth working of business and make all employees work to
increase profitability. Positive attitude of leader help to maintain smooth working of business.
Attitude of leader towards goals and objectives of apple help company to motivate employees
and fulfill organization needs(Birasnav and Bienstock, 2019.) . Creativity help company to
develop new ways and technology to achieve goals. Leader increase participation of their
employees to bring innovation in their product and services. Able to inspire employees to work

effectively for success of organization to achieve goals. Leaders are committed towards success
of organization and make all employees to work. Confidence in a leader help to attract other
employees in organization towards working and to improve effectiveness of product. Confidence
help to manage worse situation and develop new plans. Employees honesty towards organization
help apple to complete task on time and maintain positive environment in organization. Leader is
required at each and every stage of business for development as well as to achieve goals easily.
Integrity one of the most effective quality of leader. Leaders in apple are committed towards
success of business and their loyalty towards organization help to achieve goals and objectives
easily. Apple leaders remain calm and control themselves to manage worse situation in
organization positively. Leaders are required to develop strong communication between
employees to provide them information about their duty that they want to achieve. Leaders
provide quality training and create productive working environment in Apple. Clear
Communication help to provide information about new technology and financial problems in
company to employees. Leaders required to maintain positivity in apple and keep employees
motivated. Leaders inspire team by real incidents to encourage positivity even small changes
help organization to succeed.
Organizations strategic effectiveness from leadership perspective
Strategies prepared by leaders help to develop business at a leading level. Strategies
require for growth of business and maintain effectiveness of business and products. In apple
leaders distribute responsibilities between employees and make them effective for success of
organization. Distribution strategy of leader help to maintain workload on employees and push
them to work effectively with full of their efficiency. Leader being honest and open about each
and every information of business. Open information provided to employees that help them to
take decision for welfare of organization(McDaniel, 2017.) . Leaders prepare strategies to create
multiple path for organization to develop and achieve goals easily. It help apple to maintain
effectiveness of their employees efforts towards organization success. Leaders able to connect
ideas that help apple to create value for business. Employees are also able to present their ideas
in group to achieve goals and objectives of business. Develop opportunities for employees to
make them effective and attractive for business towards success at a large scale. Leaders align
each and every department in business to make them effective for success of business at a large
scale. Align employees help them to get different skills and abilities that help to complete task on

time. Leaders increase participation of employees in decision making to bring creativity from
employees that help organization to get new ideas for apple.
Task 3 Business Presentation
Importance of teams and team leadership in organization performance
Team help Apple to achieve goals and objectives of business. Effectiveness of team help
to achieve goals and objectives of business easily. Team is required to achieve goals of business
and increase sustainability in market. Effective team in apple help company to establish business
in long run. In context of apple company always come with innovation and creativity to develop
new technology and employees work in a team to fulfill those demands. Employees in apple
work together in a team to get a successful product for their business. Some of importance of
team for Apple are as follows.
Increase productivity
Employees working is a team help each other share their skills and abilities increase
overall experience and innovate new ways to complete task on time(Norzailan, Othman and
Ishizaki, 2016.) . In a team large number of individual with their own new ideas increase
productivity of business at a large scale. Each and every employee has clear responsibilities in
team and they are able to focus on task. Working in a team help apple to develop creative way
and take advantage of member's best qualities.
Promote learning
Working in a team is an opportunity for business as well as everyone in a team to learn
new things and explore their abilities. In apple new employees are able to develop themselves
and get knowledge from experience of old workers.
Increase performance
Without teamwork it is impossible organization to achieve targets on time. In apple
effective team have higher fulfillment and performance level that increases overall performance
of business at a large scale.

Difference between work groups and teams and leadership.
Work group and team both work on their own set rules and guidelines. Work group are
two or more people work independently in different teams Whereas team work dependently on
each other on a common goal to get positive results for business. In apple to work in team leader
work as a facilitator means flexible to adapt new ways, different technology and work
environment easily, enthusiastic and passionate to achieve goals easily. In work group leader
dominates and control group and their working, leader use power to make employees work
effectively for development of organization. Dominate leaders evaluate people to attain goals of
business easily. In a team leaders maintain members active participation in discussions to get
positive outcome, employees participation help companies to develop new plans and improve
working of organization easily and effectively(Bilgin, Bilgin and Kilinc, 2017.) . In group
leaders are apparent and more emphasize to conduct meeting, in meetings leader give guidelines
to employees to work effectively and prepare an strategy to achieve goals for business. Help
employees to know desired outcome that an organization expecting. In team members decide on
disbursements of work assignments, each and every member decide work according to skills and
abilities and get to decision on basis of mutual understanding. Work group leaders usually assign
work to members and make them work according to requirement of organization to increase
profitability of business.
Compare formal and informal group within organization
Working in group help business to maintain effectiveness of product and services in
market and help to attract customers. Both formal and informal group are different from each
other and work according to requirement. Formal group is prepared when people come together
to achieve goal each and every member know their roles and responsibilities. Formal groups
have their own set of rules that each and every member need to follow. Formal group help apple
to establish business and maintain smooth working to achieve goals and objectives easily.
Informal group are formed when people come together to achieve a socially geared task.
Informal group help to provide satisfaction at both personal and psychological needs. Members
in informal group now each other at personal level. Every member in a group have their own
leadership in a group and authority to work effectively in Apple. Informal group is governed by

norms, beliefs and values of members. Their is no official leader in informal group members are
working of their own. No rules and regulations and control over a team in a group . Informal
group is generally small as compare to formal group because persons who know each other are
member of group.
Discuss stages of group and team development and role of leadership in maximizing team
performance.
Stages of team development
Forming stage
It is a first stage of team development. In apple leaders Analyze skills and interest of
employees and set timeline to achieve project goal. Leaders set individual role for each and every
employee.
Storming stage
In this stage each and every member know reality of each other at that stage personality
of members clashes with each other and they become disagree on each other point of
view(Jumaa and Alleyne, 2017.) . Conflict between employees arises and make it unable for a
team to work effectively according to requirement.
Norming stage
At this stage people start to notice each others abilities and appreciate their efforts for
success of organization. Increase contribution of employees towards success of organization at a
large scale.
Performing stage
At this stage members in a team become confident and motivated and they work
effectively without leadership. Everyone in a team drive towards a final goal for success of
organization.
Role of leader in maximizing group and team performance
Leader play an important role in motivating each and every employee in a team to
improve their effectiveness towards success of Apple at a large scale. Leader influence each and
every employees personally by knowing their needs. Communicate with each and every

employees and make them effective towards success of organization. Leaders assign duties of
each and every employee on basis of their skills and abilities.
Speaker Notes
Team help companies to achieve goals and objectives of business. In apple Steve jobs
develop an effective team that provide different ideas to fulfill organizations requirement and
achieve goals and objectives easily and maintain effectiveness of product and services. Steve job
keep a person in charge and every team need to meet once a week. Teamwork starts with top
authority in organization(Schutte and Barkhuizen, 2016.) . Every employee and member trust
each and other and fulfill organizations goals effectively. Jobs aim to develop a team work to
push people to their potential and make them work effectively for organizations success. Let
each and every member to take decisions on their own. Steve set one goal for a team and make
them all to achieve one goal effectively and appreciate efforts of each other. Steve work consider
trusting each other help in success of team work.
Work group and team both work in different backgrounds and maintain their own set
rules and guideline. Steve jobs make efforts to prepare an team that help to achieve organizations
goals easily and maintain organization success at a large scale. Work group and team both are
interchangeable. Success of team depends on connection between individual with one another.
Group is a number of individual develop for completion of a task or for a reason. Team is a
collection of people work together for achievement of common goal and purpose. Both group
and team help company to achieve goals easily and maintain position of business in market.
Formal and informal group both work on their set of rules and guidelines and have their
own effectiveness to achieve goals and objectives. Both have their own process to form a group,
some rules and regulations guide formation of formal group and members need authority to leave
group. Whereas informal group are formed by member to fulfill their personal and professional
needs. In apple formal group have a proper flow of information from one member to another
member. Formal group maintain flow from top to bottom. Whereas informal group have no
defined path to achieve goal.
Team need to be effective and required to achieve goals and objectives of business.
Success of organization largely depends on effectiveness of team(Birasnav, Mittal and Dalpati,
2019.) . Tuck man theory help prepare an effective team with step by step process and require to

implement success of organization and manage flow of work and maintain organization abilities
and employees effectiveness to achieve goals and objectives easily. Leader in a team help to set
effective communication and make all employees work according to requirement. Leader help
them to perform with full of their efficiency to fulfill needs of organization and develop business
at a leading level.
CONCLUSION
In this report leadership help Steve Jobs owner of Apple to achieve goals and objectives
of business and make employees effective towards success of business at a large scale and
maintain growth of business in long run. Strategic leader is important for business to motivate
employees and make them work according to requirement of business. Prepare set guidelines for
business that each and every member in a team need to accomplish. Leader play an important
role in success of organization at a leading level. Help to complete task on time with proper and
effective use of all available resources to business. Leaders maintain CSR activities of business
that company need to fulfill for sustain business in market. In essay leader play an important role
in improving performance of business by providing jobs according to skills and abilities of each
and every employee in an organization. Leader has a power to promote as well as to demote an
individual it help leader to motivate employees in different ways. Effective features of leader
help organization to meet requirement and to earn a competitive advantage over competitors.
Team work help company in smooth working of business and to grow at a large scale.

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