Examining Strategic Leadership's Impact on Crown Resorts' Performance

This research project proposal explores the critical role of strategic leadership in enhancing the performance of the hospitality industry, with a specific focus on Crown Resorts. The study aims to understand the concept of strategic leadership, articulate its significance for operational improvements, and determine its impact on Crown Resorts' performance. It also seeks to analyze challenges faced due to inadequate strategic leadership and identify potential solutions for Crown Resorts' growth. The research employs a mixed methodology, combining qualitative and quantitative approaches through primary and secondary research methods, including questionnaires and literature reviews. The expected contribution of this project is to provide in-depth knowledge about strategic leadership within the hospitality sector, offering insights into how Crown Resorts can enhance its operations. The study also aims to contribute to academic development by exploring the importance of strategic management in the context of the hospitality business.