Strategic Management: Personal Leadership Development at Amazon

This report examines strategic management and leadership development within Amazon, focusing on the skills required for leaders operating in a complex environment. It analyzes the strategic direction of the organization and assesses the relationship between existing, required, and future skills for achieving strategic ambitions. The report also includes a personal development plan for leadership development, outlining strategies to support its implementation and evaluating its outcomes against set objectives. Furthermore, it explores the impact of leadership style and the importance of corporate commitment towards employee welfare in achieving strategic organizational objectives, ultimately determining the influence of this commitment on developing organizational values within Amazon.

Development as a Strategic
Manager

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................4
TASK 1............................................................................................................................................4
1.1 Analysation of strategic direction of organization.................................................................4
1.2 Strategic skills leader requires for operating in complex environment.................................4
1.3 Relationship between existing, required and future skills for achieving strategic ambitions5
TASK 2............................................................................................................................................6
2.1 Supporting leadership development......................................................................................6
2.2 Personal development plan for leadership development.......................................................6
2.3 Implementation process for underpinning the success of development plan........................7
TASK 3............................................................................................................................................8
3.1 Evaluation of outcomes of PDP against the objectives.........................................................8
3.2 Impacts of leadership style and achievement of objective on strategic ambitions................9
3.3 Updated leadership development plan...................................................................................9
TASK 4..........................................................................................................................................10
4.1 Impact of evaluating corporate commitment towards employee welfare on strategic
organization objectives..............................................................................................................10
4.2 Employee welfare environment affect achievement of strategic objectives........................11
4.3 Determination of influence of corporate commitment for employee welfare to develop
organizational values.................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Strategic management is the process of establishing the goals, procedures and objectives
of the organization in order to make the company more competitive. The strategic manager is the
individual which is responsible for managing the looks of the effectiveness of deploying the staff
and resources. The organization chosen in the organization is Amazon which is an E-commerce
website that is multinational organization which operates in different countries. In this project the
identification of the personal skills for the achievement of the strategic ambitions of Amazon are
highlighted. This project provides the personal leadership development for supporting the
achievement of strategic ambitions. This project has been able to evaluate the effective
leadership objectives for meeting the leadership development plan. In this project avocation of
employee welfare environment for supporting the organizational values for meeting the different
needs for strategy that includes commitment of employees and achievement of strategic
organizational objectives.

MAIN BODY
TASK 1
1.1 Analysation of strategic direction of organization
The strategic direction of the organization includes the plans that are needed for being
implemented in an organization to progress towards the vision and fulfil the goals. This helps in
ensuring how the owners and management can communicate important employee work and their
contribution towards the achievement of the business objectives. For Amazon the strategic
direction is to focus on the investment of the technologies for enhancing the logistics application.
The major focus of Amazon is always on fulfilling the capacity of M&A strategy, R&D activities
in the logistics for experimenting with Fin-tech and also securing its inventions with the help of
different patents.
The strategic direction of this organization generally complies with the ideas, innovation,
technological research, partnerships and most importantly the strategies which are responsible
for growing Amazon to greater heights (Gyenge and et.al., 2021). The aim of this business is to
expand its operations in the different parts of the world. This allows the business to growth its
operations with the application of strategies which can be used for also gaining the benefits
which are needed. The focus of this organization is always on heavily affecting the companies
for its logistics and also ride hailing the food delivery domains. The strategic direction of this
business is always to expand its business either through market or via products.
1.2 Strategic skills leader requires for operating in complex environment
There are certain strategic skills which are considered to be helpful for a leader to operate
in the complex environment which is considered to be the effective practice that allows them to
achieve both individual and organizational objectives are,
Anticipate :
Having the strategic skill of anticipation allow the leader to meet the requirements of a
complex environment (Cartwright, Liu and Raddats, 2021). The ability to anticipate allows the
leaders to understand how a certain situation can turn complex for the organization.
Challenge :
The strategical thinking ability of the leaders help them to be more challenging in the
complex environment of the organization. Ability of challenging the complex situations helps the

leaders to get prepared for the complex situations which can be very tricky for the organization
to deal with in the future.
Interpret :
This is the strategic skill for the leader that allows the individuals to understand the
invariability elicit complex and conflicting the information. This is a skill with the help of which
the leaders are able to identify the future complexities with the help of strategical data of the
present.
Decision-making :
The uncertainty of the organization complexity for a company like Amazon means that
the leaders need to make calculated strategic decisions. Leaders need to understand that
importance of how decision-making can affect the growth of the business and themselves
(Labaki, Bernhard and Cailluet, 2019).
1.3 Relationship between existing, required and future skills for achieving strategic ambitions
Existing skills are the skills which are also known as the ability to have the relevancy to
the future goals. Required skills are the skills which are the essential for the achievement of the
strategic ambitions. Without these skills the leader is not able to achieve the strategic ambitions
which they are planning to achieve. Future skills are the skills of the leader which they
eventually develop with their experience or training and development practices.
The relations between these three skills for the achievement of the strategic ambitions can
be explained with the following aspects,
Clear Vision :
Existing skills are the skills on which the vision the leader is based upon. These skills are
the basics of the methods that are used for the strategical growth. Required skills are the ones
which the leaders actually visualize for being successful for achieving the strategic goal. Future
skills are the actual skills which realizes the vision that the leader had (Essawy, Attia and El-
Assal, 2019).
Perseverance :
In order to drive the employees the existing skills which the leaders have been the ones
which has positioned them at this place. The skills which the organization believe will be helpful
for the organization to achieve the growth they need are the required skills which may include

the existing skills. Future skills are the ones which might be clear reflection of the required ones
depending on the outcome of the leader's performance.
TASK 2
2.1 Supporting leadership development
Strategies which are important for supporting leadership development are,
Investing in interpersonal skill building :
For the leaders of Amazon it is very important to engage with the employees as they are
important for retention of staff. Development of the interpersonal skill is important for the
leadership because it helps to interact with the employees effectively (Nataliia, 2021). Lack of
this skill in the individuals can be considered to be very damaging for the leadership on which
the organization is heavily dependent.
Implementation of mentorship programs :
In Amazon, it is very important for the leaders to find the support of managing the
employees in different position. Thus, it is important for the leader to introduce mentorship in the
strategy of this organization. Not having the mentorship program can impact the leadership
negatively as the pressure of all the new employees will be on the leader.
Providing Opportunities and reward results :
In order to make the organization be more effective and productive the leaders can
introduce the rewards and opportunities to the employees. The leaders at Amazon have
successfully adapted this as the strategy for the growth of the business.
Focusing on community involvement :
It is important for the business to understand the importance of how the leaders are able
to provide the leaders with experiences that allows the leaders to enhance the experience of
meeting and running the decisions for the community.
2.2 Personal development plan for leadership development
For a leader in a complex environment it is very important to understand the key
practices that affect their growth.
Skills Activities Resources Time taken
Motivation In this organization the For the motivation It will take me at-least

leaders will have to
face major issues
regarding the
operational practices.
For the employees the
motivation is essential
to be given to the
employees. Thus
learning the ways in
which the leader will
be able to motivate the
individuals can help
their personal
development.
practices the resources
that may be required
are creating a role
model for the
referencing the factors
that allow the
organization to bring
growth in their
practices
(Nyurenberger and
et.al., 2020).
1 to 2 years to adapt to
the motivation
practices.
Delegation In the complex
situations it is very
important for the
leaders to delegate the
task accordingly and
in a way that it meets
the requirements of the
projects and problems.
Learning proper
delegation will need
practice and
experience which can
be done by only taking
responsibilities as a
leader.
It will take 3 to 4
years.
Communication Better communication
from the leaders can
influence teamwork
and also better
employee engagement
for the business.
This needs practice
and social interaction
with many individuals.
It will require at-least
a 1 year.

2.3 Implementation process for underpinning the success of development plan
This process of development plan which has identified that the leadership practices of the
Manager at Amazon will improve with the successful application of the following skills.
According to this process the leader needs to focus on the communication skills at the beginning
as they are the base of any other kind of development which they want to consider. Along with
communication practices of personal development plan it is important for the leader to consider
the key practices that are motivation and delegation to be the next most important skills that the
business will need for achieving the desired growth. The management of the such complex
situations in the organization can be made successful for the business if the leaders are able to
use the motivation and delegation for their use (Shao, 2019).
For motivating the employees the leaders can take the help of basic needs which will be
provided the essential requirements for being motivated. Motivate employees are considered to
be the key to the success of an organization as they provide the business with employee
engagement that is successful for the organization to bring growth. Delegation with motivation
and communication can allow the leaders to manage the complex work that can be the part of
Amazons practices.
TASK 3
3.1 Evaluation of outcomes of PDP against the objectives
The PDP plan which was prepared had the objective of developing the leadership of the
manager at Amazon. The objectives of the preparing such a plan for the leader was to help them
to be prepared for complex environment which the organization will need to face. It can be said
that the plan of this leader is to successfully adapt key skills that can help them to manage the
company even in the complex situations. However, the skills which were provided were very
basic and can be considered to be the base of the management practices that help the leaders in
their personal growth (Borges and et.al., 2021). For the management of Amazon way, the
complexities in the management will require the leaders more than just effective delegation,
motivation and communication.
It can be said that the leader needs to work on the decision-making skills that are
considered to be the key skills that are essential for the management of the complexities for the
business. The growth of the manager also will include the problem solving abilities which will

provide the organization with successful consideration that help the business with the growth of
their business operations. Application of the PDP which is prepared is also very essential for the
leader as they provide the business with the successful factors that are helpful for the
organization towards the management of key factors.
3.2 Impacts of leadership style and achievement of objective on strategic ambitions
The leadership style of Amazon impacts the organization by affecting the employee
morale, productivity, decision-making and speed of the organization. The successful leaders are
considered to be very important for making informed choice. It can be said that the most
appropriate leadership style is considered to be the situation which is effective for the leaders to
provide them with long-lasting impacts. Following are the impacts on leadership and
achievement on strategic ambitions,
Employee morale :
As the leaders are able to achieve the objective through their strategic direction and
leadership style they are also able to boost employee morale. This boost in employee morale is
essential for strategic ambitions which allows the organization to bring growth in their
productivity and also improve the efficiency of their operations.
Productivity :
The leadership style of the organization is considered to be the key factor which provides
the business with engagement to the employees for achieving the key objectives of the business.
It has been able to identify that the decreasing the errors and minimization of the waste created
by the employees is the factor which impacts the growth of the productivity in the business.
Decision-making :
The business is able to bring effective decision-making with the help of efficiency in the
strategic decision of the organization. For the leaders it can be considered to be very important to
bring collaborative ideas during the decision-making practices.
3.3 Updated leadership development plan
Following leadership development plan is prepared as per the corrections that are
required for the development of the leaders,
Objectives Actions Resources Target
To improve problem
solving skills to tackle
It is important for the
leader to define the
For solving problems
effectively experiences
It will be taking

the complex situations. problem in order to
find its solutions. To
always have a plan B
for better performance.
is important along
with consultancy to
have perspective of
others.
around 1 year.
To develop effective
decision-making for
better performance.
Better decision-
making will require
the business to bring
limitation to the
choices which help the
organization towards
the set of deadlines.
It is important for the
leaders to bring
limitation to the choice
through referring to
other individuals.
The resources needed
for better decision-
making can be
considered to be the
assertiveness of the
decision-making
process which is
helpful for the leader
to bring growth.
It will require 2 years.
To bring growth in
employee engagement
Employee engagement
of the business can be
improved if the leader
is able to motivate
them or indulge them
in such practices.
The employee
engagement is
considered to be the
operations which is the
consideration of the
organizational
operations that bring
growth to the success
of the company.
This can be done
within 6 months.

TASK 4
4.1 Impact of evaluating corporate commitment towards employee welfare on strategic
organization objectives
Employee welfare is important for the company as it allows the employees to feel
physically, mentally and emotionally healthy. It is the staff which grants the freedom towards the
expression of the opinions of the different religious beliefs of the organization. It is very
important for the organization to make sure that there is no discrimination against the basis of the
gender identity and religious beliefs for managing the inclusive promotion of the diversity
(Boubaker and et.al., 2019). This is considered to be the key factor that allows the employees to
embrace the personal and professional potential for the welfare of the environment.
Establishment of the staff welfare is important for the business to motivate the workforce
which provides the organization with direct results. This is considered to be the factor which help
he business in communication of words that provide the organization with goals that are
consistent for communication of words. The common goal for the business is to improve the staff
morale and motivation thought valuing the organization and have the sense of belonging and
purpose for the employees. The strategical objectives of the employees can be achieved of the
business is able to bring growth to the operation.
4.2 Employee welfare environment affect achievement of strategic objectives
The promotion of the staff welfare environment can be considered to be the contribution to
the achievement of the organizational objectives. It helps the organization in increasing the
loyalty which is very essential for the growth of the retention rate for a longer tenure (Bandara
and et.al., 2020). The increase of engagement is also very important for the higher production of
the company. Thus, this is the reason why employee welfare environment has been given the key
consideration to the ways in which they are able to achieve the staff objectives.
For an organization like Amazon working for the employee welfare environment is the
direct factor that affects the employee morale. This is also the factor which is considered to be
the ways in which the organization is able to develop interrelations between the employee morale
and also the bring job satisfactions to the employees (Pavan and Kumar, 2020). This is the reason
why the organization is able to achieve the strategic objective for which employee participation
is crucial.

4.3 Determination of influence of corporate commitment for employee welfare to develop
organizational values
The influence of the corporate commitment for the employee welfare and organizational
values is very true. This is because showing proper commitment by the company shows the
employee about the culture of the organization. This is how the organizational values are
established for the benefits of the organization. It can be said that the employee welfare is the
key practice for Amazon for influencing the employee’s motivation and retention practices
(Impact of a commitment to staff welfare on organisational objectives and values, staff morale
and motivation, 2019). This is the also the reason why the when the company show commitment
it helps the business in the development. It is considered to be the factor which allows the growth
of the business that can be the serious factor which affects the employee morale. The
management of the interrelations can also help the business in improving the employee welfare
practices.
CONCLUSION
With the help of this project it can be concluded that the growth Amazon over the last
few years is the direct reflection of the different strategic and operations effectiveness. In this
project the identification of the personal skills for the achievement of the strategic ambitions has
been explained. In this project the management of the personal leadership development for
supporting the achievement of strategic ambition have been explained. In this project the
management of the personal leadership development for supporting the achievement of strategic
ambitions have been explained for meeting the strategic objectives. This project has also been
successful in the evaluation of the effectiveness of the leadership.