Strategic Leadership and Hospitality Performance: Crown Resorts Study

This research proposal investigates the significance of strategic leadership in the hospitality industry, using Crown Resorts as a case study. The study aims to explore the concept of strategic leadership, its importance in enhancing operational performance, and its impact on Crown Resorts. It identifies research objectives, questions, and the research problem, which focuses on the effective implementation of strategic leadership. The methodology includes a mixed research strategy, employing both qualitative and quantitative approaches, with a focus on positivism. The research design will be descriptive, and the data collection will involve a combination of primary and secondary data sources. The proposal also includes a review of literature, key term definitions, and a research timetable, providing a comprehensive overview of the study. The final research proposal and literature review examines the impact of strategic leadership on the hospitality industry, specifically focusing on the performance of Crown Resorts. The study highlights the importance of strategic leadership in business operations, competitive advantages, and resource allocation.

Business Research
Proposal
Part 3

Table of Contents
Assessment 3 – Final Research Proposal and Literature Review....................................................1
Title of the Research........................................................................................................................1
Introduction......................................................................................................................................1
Justification for the Research...........................................................................................................1
Review of the Literature..................................................................................................................2
Identification and Definition of the Key Term................................................................................3
Research Objectives.........................................................................................................................4
Research Questions..........................................................................................................................4
Statement of the Research Problem.................................................................................................4
Statement of proposed Methodology...............................................................................................5
Statement of data sources and data collection methods...................................................................7
Evaluation of all ethical considerations...........................................................................................7
Statement of Expected Research Contribution................................................................................8
Research Timetable:.........................................................................................................................8
References........................................................................................................................................9

Assessment 3 – Final Research Proposal and Literature Review
Title of the Research
To examine the importance of strategic leadership in developing the performance of
Hospitality industry. A case study of Crown Resorts.
Introduction
The project mainly aim to examine the significance of strategic leadership in developing the
performance of Hospitality Industry. Therefore, a crux of a business’s ability to sustain higher
progression and advancement laid the growth of strategic resources which tapped opportunities
within the business immediate environment or countered threats to develop value for the key
stakeholders (Chen, Murphy and Knecht, 2016). Strategic leadership is mainly defined as the
significance of the higher authority and the assessment to express others to acquire that vision
efficiently. In the manner to business, strategic leadership is recognised as the key aspect which
plays vital role in the systematic execution of business operations under the supervision of
experts and the leaders, therefore, this aid the business in the direction to attaining higher growth
and success (Tham and Huang, 2019). Crown Resorts is the chosen organisation for enhancing
understanding over the aspect of strategic leadership. It is Australia’s widest gaming and
entertainment group that had capitalisation of around 8.7 million Dollar in the year of 2018. The
company widely owns and operates two of Australia's leading gambling and entertainment
complexes I.e. Crown Melbourne and Crown Perth. The company was founded in the year of
2007 by and operated effectively by the supervision of Robert Rankin and Ken Barton. The
headquarter of the firm is in Southbank, Melbourne, Australia. The major intention of the
business is to become the most valuable service provider business and for this, business and its
management are concern over approaching effective strategic leadership in the manner to
enhancing the operations of the business. The study is mainly executed to determine the
importance of strategic leadership and how it affects the operations of the business (Tajeddini,
Martin and Ali, 2020).
Justification for the Research
The project into proper assistance is based on evaluating the importance of strategic
leadership in developing the performance of Hospitality industry. Therefore, the strategic
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leadership is a major concern of the business, thus businesses are widely facing the issue of
strategic leadership and needs proper recognition about the aspect of strategic leadership. Thus,
the analysis is helpful in determining the potential benefits of implementing strategic leadership
and its suitable impact over the operations of the business (ABDULHAKIM, 2019). The selected
topic considered within the proposed research is important as it provides suitable in-depth idea
about the chosen study and develops individual ability to signify the benefits of strategic
leadership and its impact over the performance of the business. The project is mainly
contributing for the hospitality business and mainly provides recognition to Crown Resort to
suitably implement strategic leadership for the operational enhancement of the business by the
appropriate assistance of the leaders. In addition to this, the project is also providing benefits to
the researcher and the learner in the manner to enhancing academic skills and attains effective
academic recognition via enhancing understanding over the aspect, as it is the most effective
topic for study (Ghadban, Shames and Abou Mayaleh, 2017).
Review of the Literature
According to Rouse (2020), Strategic leadership is mainly recognised as the practice in
which executives, applying assorted styles of management, develop a vision for their business
which enables it to opt or remain competitive in the changing economic an technological climate.
In addition to this, strategic leadership can also be recognised as the ability of the top level
managers or the executives to determine the future courses of the action and direction of the
business and motivate the members to take efforts in the suitable direction (Luo and et. al.,
2018).
As per the views of Robinson (2020), strategic leadership is recognised as the most
imperative aspect of the business and it has become a most common aspect within the today’s
modern organisational era, thus, businesses in the modern era are works for attaining a specific
objective to attain higher advancement and for this concern over implementing strategic
leadership in effectively accessing the operations of the business. Hence, here are assorted
benefits of strategic leadership like systematic execution of business operations, competitive
edge, and suitable allocation of resources and so on (Selmi and Chaney, 2018). Thus these are
the major reasons for that businesses are effectively initiates strategic leadership. In addition to
this, strategic leadership is an effective approach in which leaders provide guidance o the
employees to systematically execute the operations of the business, hence the effective execution
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of strategic leadership helps the businesses in increasing the operations at wider level. Crown
Resort is a large multinational business, which has its operations at wider level and needs its
major concern over enhancing the operations of the business. Strategic leadership in an equivocal
circumstance on extremely complicated issues which influences through the events and
associations fringe to their own. Notwithstanding, Crown Resort is worked at more extensive
level and for this business is worry over actualizing powerful key administration for the aim to
improving the tasks of the business (Bradly, 2015). In this way, strategic leadership is basic for
the Crown Resort in empowering its representatives at work environment and giving them
appropriate help to their representatives to lead its activities in basic way. The appropriate
execution of strategic leadership is basic for the business to achieving higher development and
achievement. Vital authority plays out a successful part in powerful business climate, in this
way, the strategic leadership for the business is viable in dealing with the activities in proper way
to achieve higher headway and movement (Mills, Suddaby, Foster and Durepos, 2016).
Identification and Definition of the Key Term
The suitable terms which are effective for this analysis are associated as under:
Business Strategy: A business strategy mainly defined as the combination of all the decisions
that are undertaken by the businesses and the actions performed by the business to accomplish
the targeted objectives and aim. Thus, a business strategy mainly help the business to aid in the
right direction to attain growth (Bhandari, Cooper and Ruhanen, 2016).
Business Leadership: Leadership within business mainly defined as the capacity of the business
management to set and attain challenging goals which are effectively taken and decisive actions
when required and also outperform the rivalry and also inspire others to perform at the highest
level.
Strategic Leadership: Strategic leadership mainly defined as the potential of managers to
express a strategic vision for the business or an essential component of the business. Thus,
strategic leadership is imperatively performs the significant role in motivating and persuading
others to acquire that vision effectively (Gleasure, 2015).
Hospitality Industry: The hospitality industry is a wide category of the fields within the service
industry which involves includes lodging, food and drink service, event planning, theme parks,
and transportation. It basically involves the hotels, restaurants and bars which belongs from the
service sector and rendering services to satisfy customers needs.
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Research Objectives
The key objectives that are interconnected with the aim of the research are associated as under:
 To explore understanding about the concept of strategic leadership in the context to
business.
 To articulate the significance of strategic leadership for the operational enhancement of
Hospitality industry.
 To determine the impact of strategic leadership over enhancing the performance of Crown
Resorts.
 To analyse the provocations faces by hospitality business due to inappropriate assessment of
strategic leadership.
 To identify the measures that can implement by Crown Resorts to attain growth via
enhancing the entire business operations?
Research Questions
The significant of the investigation that are widely based on the present research context are
associated as under:
 What is the concept of strategic leadership in the context to business?
 What are the significance of strategic leadership for the operational enhancement of
Hospitality industry?
 What is the impact of strategic leadership over enhancing the performance of Crown
Resorts?
 What are the provocations faces by hospitality business due to inappropriate assessment
of strategic leadership?
 What measures can implement by Crown Resorts to attain growth via enhancing the
entire business operations?
Statement of the Research Problem
In the present research the current issues is based on the suitable implementation of strategic
leadership and how it influences the operations of the business, thus, strategic leadership is a
wide area of study and recognised as the considered aspects in today’s modern business era
(Edgell Sr, 2019). The present study is imperative in resolving the issue of strategic leadership
and implement it in the right manner to generate appropriate benefits for the businesses within
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hospitality business in the manner to increasing the profitability, developing customers
satisfaction, enhancing production and so on (Teece, 2019).
Statement of proposed Methodology
Research methodology mainly includes diverse plans and frameworks for conducting
investigation in the best possible manner. Although, this section mainly comprises over assorted
applications that are effective in the manner to assisting a project in effective manner. In addition
to this, research methodology is combination of multiple approaches and the applications that are
imperative to aid an investigation in right manner with providing suitable and systematic
guidance (Fong, Wong and Hong, 2018).
Research Strategy: The consideration of research strategy is based on two aspect like qualitative
and quantitative research methodology. For considering the present research based on the aspect
of examine the importance of strategic leadership in developing the performance of Hospitality
industry, mixed research will be implement by the researcher, thus the mixed method is effective
in gathering information from qualitative and quantitative both the aspects (Hwang and Chang,
2016). Hence, qualitative research is effective in gathering data which are encompasses over
theoretical aspects which are based on strategic leadership as this approach is mainly effective
for conducting theoretical analysis as it is mean we focusing on describing a concept testing
relationship and evaluating the cause and effect interconnections. On the other side quantitative
research is mainly conducted together suitable data that are based on statistical and mathematical
aspects as this approach is value able to conduct investigation that are measurable in quantitative.
Research Paradigm: A research paradigm is recognised as the set of commonly held beliefs and
assumptions within an investigation community in relation to how an issue needs to be
understand and addressed. This aspect of research methodology is based on selection of the
philosophical choice, thus this choice is encompasses over positivism and Interpretivism research
philosophy (Britchenko and et. al., 2019). In the context to this present research work, positivism
philosophy will be considering effectively, thus it is valuable in providing detailed information
over both qualitative and quantitative aspects and this approach is valuable in providing
information within actual facts as well as in this information also gathered via determining the
interest of the researcher.
Research Design: Research design is mainly works as the blue print of the research as it mainly
defined as the overall strategy which an individual select to integrate the different aspects of the
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study in a coherent and logical manner. This aspect of the research is based on three components
i.e. descriptive, exploratory and experimental research design (Huang, 2017). For effective
execution of the project, descriptive research will be implementing by the researcher as it is
effective in providing descriptive evaluation within statistical and theoretical aspects. Hence, the
approach is suitable for both qualitative and quantitative aspects.
Data Collection Tools: The observation of this tool of methodology is based on the suitable
selection of the sources together valid and reliable outcome. The accumulation of information in
mainly based on primary and secondary source of data collection (Chang, 2016). Therefore,
primary research is executed to accumulated information which is specific to a project and is
never being a communicated before therefore in this information collection is based on different
aspects like survey, questionnaire, interview, case study and so on. On the contrary side
secondary research is a fast and easy method then primary Research and it is basically aim to
gaining a broader understanding of a subject matter (Joyner, Lackey and Bricker, 2019). In the
context to this present research, both the tool will be implement by the researcher as these two
are effectively supportive in developing evaluation to generate suitable results. Primary research
will be implementing through conducting survey as in this questionnaire will be design to
conducting the survey effectively, thus it is most suitable approach of conducting quantitative
analyse and helps in gathering information from the wider population. In addition to this,
secondary investigation is effective in developing theoretical framework by the assistance of
already accumulated information (Lei, Pratt and Wang, 2017). Thus, in this information will be
gathered via books, journals, articles and so on.
Data Sampling: Data sampling is mainly determined as the aspect that replicates from the
original population, thus the choice of participants is mainly encompasses over probabilistic and
non probabilistic sampling tools. In the present research, random sampling will be approachable
from the probabilistic tool as it is reliable to make suitable selection of the candidates to gather
information (Ahmad, Scott and Abdul-Rahman, 2016). The size of the sample will be 40 as in
this employees of Crown Resorts are select to gather information.
Data Analysis: Data analysis is recognised as the procedure of inspecting, cleansing,
transforming and modelling information with the intention of discovering appropriate data,
informing outcome and supporting decision-making (Rutty and Scott, 2016). In the present
research analysis, thematic analysis approach will be considering to aid the project in right
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manner as in this themes are developed over the questions of the questionnaire and also covers
the aim and objectives of the research (Holloway and Humphreys, 2019).
Statement of data sources and data collection methods
In this present analysis the accumulation of information will be based on both primary and
secondary source of data collection. Thus, the two sources are effective in executing analysis in
detailed manner and valuable in generating effective results. There are effective aspects which
are needs to be considered by the research at the time of selecting the sources to collect
information (Smith, Sochor and Sarasini, 2018). Hence, time and cost are the key aspects which
are needs to be considered by the researcher. Thus it is important for the researcher to manage
appropriate amount of cost and capital as few activities are quite cost consuming in nature like
transportation, access of the sources, approval from the business, stationary, pen drive, print out
expenses and so on. Thus, for effective implementation of the activities of research the
investigator needs to manage cost and capital for better execution of the project (Gazzola and et.
al., 2018). In addition to this, the researcher also needs to be focused over the management of the
time, thus it is also a major concern of the researcher to manage time for effectively performing
each task of the project as it will helps the researcher to complete the work within the provided
time duration, thus for managing time, researcher needs to design a time frame in which
activities are mentioned with a pre prescribed time in which the task needs to be complement.
Thus, these aspects are effectively considered by the investigator to generate valuable outcome
(Chaffey, 2019).
Evaluation of all ethical considerations
In this present research project, both primary and secondary research will be implementing
by the researcher, thus, for the suitable execution of the project it is important for the researcher
to follow all the ethics to avoid restrictions and the obstacles that hampers of mislead the
investigation. Research needs to provide consent from to the participants at the initial stage of the
investigation in the manner to receiving their approval regarding the participation in the project
and support in accumulation of information (Lam, 2020). Researcher also facing the issue related
with the access of the information, anatomy and security of participants information, time
management and so on, thus these are needs to be resolves to aid the project in significant
direction. The researcher needs to ensure participants about safety and security of their private
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data, thus for resolving the issue of anatomy and security the investigator needs to consider all
the safety measures n which researcher provide assurance of maintaining confidentiality of their
private data. In addition to this, the researcher also needs to gather information from the
authentic sources to better guiding the work, thus in appropriate or unauthorized sources may
create issue in effective completion of the work. Researcher also ensures to not indulge in any
wrong activities which creates bad impression over their life span (Yen, Teng and Tzeng, 2020).
For resolving the issue of time, the researcher needs to develop a time frame in which estimated
time for a specific task needs to be mentioned and which is considering as the target to complete
the project effectively. In addition to this, researcher also needs to ensure their participants for
not asking any personal question or the questions which hurt their emotions.
Statement of Expected Research Contribution
The existing project contributes in exploring recognition in relation to the aspect of business
and academic practices, thus the suitable discussion over the aspect of strategic leadership and its
impact over increasing business performance helps in evaluating its benefits for the business
purpose (Rodríguez-Fernández and et. al., 2019). The project is effectively contributes for the
positivity business and majorly for Crown Resort to suitably implement strategic leadership as
the growth operations of the business. The suitable idea regarding the specific subject will help
in attaining growth within the professional career (Alsetoohy and et. al., 2019). The project is
also significantly contributes in enhancing the academic skills as this provides suitable idea of
time management, implementation of the research methodologies, cost assessment and so on,
thus, increasing recognitions will also helps in conducting future projects in more liable manner.
Furthermore, the project also significant in effectively resolving the issues via the help of
gathering suitable information which support the aspect of strategic leadership (Özcan, 2017).
Research Timetable:
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References
Books and Journals
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Management, 29, pp.69-79.
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role of entrepreneurial orientation and networking ties in a dynamic
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Tham, A. and Huang, D., 2019. Game on! A new integrated resort business model. Tourism
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Ghadban, S., Shames, M. and Abou Mayaleh, H., 2017. Trash crisis and solid waste management
in Lebanon-Analyzing Hotels’ commitment and guests’ preferences.
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Huang, C.W., 2017. Assessment of efficiency of manual and non-manual human resources for
tourist hotel industry. International Journal of Contemporary Hospitality
Management.
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