Impact of Strategic Leadership on Lulu Hypermarket's Performance

This report examines the impact of strategic leadership on the performance and operational strategies of Lulu Hypermarket in Saudi Arabia. The introduction defines strategic leadership and its importance in achieving organizational goals, followed by a background on Lulu Hypermarket and its operations. The report outlines aims, objectives, and research questions focused on evaluating the effectiveness of strategic leadership, identifying performance and operational strategies, analyzing their impact, and recommending strategies for future growth. The literature review explores the concept of strategic leadership, its characteristics, and its role in organizational success. The research methodology section details the research design, type of investigation, research instruments, data sampling, and data collection methods used in the study. The report aims to provide a comprehensive analysis of how strategic leadership influences Lulu Hypermarket's performance and operational strategies, offering recommendations for its future development. The report uses secondary data and is structured to provide insights into strategic leadership's impact on a major retail firm.

RESEARCH
METHOD

Table of Contents
INTRODUCTION...........................................................................................................................1
Aims and Objectives...............................................................................................................3
Research questions ................................................................................................................4
LITERATURE REVIEW ...............................................................................................................5
RESEARCH METHODOLOGY ....................................................................................................9
Research design ...............................................................................................................10
Type of investigation ...........................................................................................................10
Research Instruments .........................................................................................................11
Data Sampling......................................................................................................................11
Validity and Reliability........................................................................................................12
Data Collection.....................................................................................................................12
REFERENCES .............................................................................................................................13
.......................................................................................................................................................14

Topic: Strategic Leadership impact both the Performance and Operational Strategy of
Organisations in Saudi Arabia. A case study on Lulu Hypermarket.
INTRODUCTION
Strategic leadership is the term which is defined as ability of others in order to take
effective decision for the future growth and development of the company. With the help of this
technique company are easily attain their long term as well as short term goals and objectives.
For the same purpose various types of leadership approaches needs to be opted by companies
which having direct impact on vision and mission of firm. The person who have to maintain
effective leadership in firm is known as leader. They need to explore their skills and knowledge
in order to meet set of target of firm (Cameron, 2012). Leaders are responsible to provide proper
training session for their subordinates for the purpose of enhance their skill, experience and
knowledge. They are able to set direction and build vision of firm. The main function of leader is
to motivate other members and clearly define vision and mission of the firm. Leadership has
been considered as proper guidance provided by one person to another in order to maintain their
performance in effective manner. present report is based on Lulu hypermarket which is retail
sector firm.
Lulu hypermarket provide varieties of goods and services to their targeted customers in
order to attract them towards firm. It having approximately 35,000 employees in all over the
world and has around 135 stores. It was established in year 2000 and from this is considered as
fastest growing retailer. It served best quality of products and services in international market
and try to keep customers for long time. In present time large number of people are attracted
towards firm and use its products as well. Entity has different shopping points also it sales
products through online.
Members of such firm are responsible to maintain strategic leadership in order to
maintain their performance in international market. Through this firm can attain target and
objectives within stipulated time period. Leaders should be use all their efforts to perform entire
functions of firm. They are responsible to use different types of operational strategies which are
helpful to reach objectives (Drago-Severson, 2012). This is forecasting process which is helpful
for long term future growth and company. Try to optimize effective supply chain for the purpose
of improve inbound as well as outbound supply chain to attain or increase profit market. Through
opted of such strategies leaders are able to provide continuous growth and development for
1

products and services. Lulu hypermarket is largest retailing firm so that it requires several
strategies to build trust among customers and increase sale as well. This process is helpful for
companies to meet its desired goals and objectives and maintain performance in international
market. Furthermore, leaders should decrease cost and enhance profit market. Also they are
responsible to frame plans and strategies which are able to served better future growth and
opportunities to earn profit. Members try to implement them for the purpose of attain target and
maintain performance. Inventory management is play effective role for control overall cost of
firm and sale varieties of goods and services in every state of firm. They need to adopt
continuous process of growth and development which is beneficial for them. Lots of ideas, skills
and knowledge of leaders are involving in such process. Cited firm deal in retail sector so that
production and distribution of products and services in across the national border is the main
target of firm (Serrano and Reichard, 2011). Thus, several strategies are helpful for every
function which is conducted by entity. Managers and leaders are responsible to understand their
roles and responsibilities which are imposed on them as per the rules of firm. Other persons are
also complying with such rules which are followed by companies. There are different factors are
available in firm which are useful for entire entity. such as stability of every person, skills and
qualifications of members, capability of entire firm and much more. Leaders are needs to focus
on such factors which can be beneficial for them.
Background
Strategic leadership is having impact on the performance as well as operational strategies
of Lulu hypermarket. Through which company can attain their target and maintain performance
in international market. There are various types of plans and strategies framed by leaders or
managers in effective manner in order to achieve goals within stipulated time period. Managers
and leaders are bound to prepare proper schedule of their functions through which they can attain
target one after another. They need to focus on goods as well as services development which are
totally depend on their performance. The strategies which are used for this purpose are
considered as innovation, creation and values. This process is able to create more customers and
able to fulfil their demand as well. Large number of people are seeking for best and new product
and they expect more from retail sector. So that, it must be considered as best opportunity for
Lulu hypermarket. It members have to use their collective efforts for the same purpose. Higher
authorities of firm must focus on depth understanding of each and every function of company in
2

order to attain their target. They are responsible to maintain competitive advantage which
support them for comply with rules. Managers and leaders are responsible to follow rules,
regulation and policies which are imposed on them. Leaders are able to create new ways for
employees which are helpful for them in order to attain their future growth and development.
They have to maintain proper communication with their employees for the purpose of analyse
their problems and try to provide best possible solution to them.
Distribution of responsibilities among members is the effective strategy of leaders for
maintain smooth functioning of the business. They have to allot duties to members according to
their skill, knowledge and qualification. Through each [person can easily attain their target
within timely and specific manner. Leaders and managers must be honest and having full
knowledge about every function of company. They are specialised in creation of multiple paths
in order to enhancing ideas. Through which they can easily take decisions for solve problems.
They have to offer access to further strategies for implement them in perfect manner and use
them properly as well. Hire employees who having appropriate skills and capabilities to attain
tasks which are allotted to them (Weng and Tang, 2014). They needs to find time in order to
reflect in effective manner. Provide best opportunities to every person for the purpose of enhance
their capabilities. Fortunately, organizations are able to build the capacity for the purpose of
strategic leadership. It start with the establishment of firm and needs to maintain till winding up
of the firm. In which they have to focused on problems which arise among company. So that,
they have to properly analyse conflicts and try to provide best possible solution for the same.
Leaders and managers are responsible to use their collective efforts in order to achieve their
target and maintain performance as well. Training session which is conducted by them should be
set according to the skills and knowledge of person. Because persons can easily perform
functions which are related to their educational background. They have to tale reasonable step in
order to meet their effective objectives.
Aims and Objectives
Aim: Strategic Leadership impact both the Performance and Operational Strategy of Lulu
hypermarket.
Objectives:
 To evaluate the effectiveness of Strategic leadership.
 To identify performance and operational strategy opted by Lulu hypermarket.
3

 To analyse the impact of strategic leadership on performance and operation strategy of
firm.
 To recommend effective operational strategies for future growth and development of
Lulu hypermarket.
Research questions
 What is the role of strategic leadership in every business organization?
 How performance can enhance by strategic leadership?
 What is the impact of strategic leadership in operational strategies of Lulu hypermarket
firm?
 What are the operational strategies opted by Lulu hypermarket for its future growth and
development?
4

LITERATURE REVIEW
It is most essential part of every research which helps the researcher for conducting an in
depth view points of various data and information that are published by different sources. The
best way to collect relevant information is different secondary sources, it is necessary for
researcher to conduct an effective evaluation of past literature and data which are gathered by
previous investigators. A new research is conducted in order to resolving the issues and conflicts
of past project. This part of research considered various parts such as issues, subject and different
theories that are related with the topic of research. Literature review can be described as an
effective scholarly paper or document that involves meaningful results, current ideas or
knowledge and in depth contribution of methodological as well as theoretical aspects that are
related with the some particular topics (Soekijad and et. al., 2011). This part of research helps in
providing an overview of whole research with all essential aspects that are important for
dissertation. With the help of this part researcher is able to identify the various positive and
negative norms that are connected with the particular study. This sections helps the researcher
providing a basic foundation for gathering appropriate data and information for carry out the
research activities in right direction. Through this part various models and theories are analysed
which are having significant use for research activities. In order to identifying literature gap,
results of previous research has to be evaluated.
The effectiveness of strategic leadership
Strategic leadership is described as the ability and skills to influencing others to create
effective decision that heighten the aspects that are important for organisational long time growth
and success (Martin, 2017). Strategic leadership considered as the potential to express an
effective vision and mission for the firm. It is the most essential part of organisation which
provide motivation to others and persuade others in order to attaining presented goals and
visions. It is the process of managing employees through utilisation of various strategies which
influence others to taking effective decision. Leaders are the important part of organisation who
are responsible for all activities that are held in firm, the major work of strategic leader is to
create an effective structure of firm, find out different sources for performing various activities
and set a vision that helps in attaining organisational growth and success. The basic aim of
strategic leadership is to develop an positive working environment for employees in which they
work for achieving organisational goals and objectives. According to Richard Martin strategic
5

leader plays most essential role in any business organisation and helps in providing a right
direction to their employees in order to performing all business activities in right direction. Here
some important characteristics of strategic leadership are described as under:
Mission focused: Every organisation has some kind of predetermined mission and vision
statements that are needs to be attained by employees for gaining growth and success for long
run of business and its activities. Organisation hire leaders or managers for conducting business
activities in significant direction. A leader is a person who is having unique skills and ability to
manage people and direct them for work, so that employees can easily attain business mission.
Outward looking and Inward looking: A firm can be considered as an abstraction and it consist
various group of people who are agree for performing any task and duty for any reason in respect
of attaining goals and objective in selected period of time. There are some required fiction which
are known as inside and outside elements of firm. Seniors and higher authorities are responsible
for performing all out side activities and employees are responsible for all activities that are held
inside of an organisation (Johnson and Thomas, 2012).
Probabilistically thinking: There is not any certainty of work that are performed by the firms,
this section follows form the past point. In order to attaining certainty it is required for
organisation to appoint experienced and well skilled leaders to maintaining all business
activities.
Strategic leadership in order to enhancing organisational performance
According to the view point of Jessical Leitch, David Lancefield and Mark Dawson a
leader is most essential part of any business organisation and responsible for conducting all
business activities in proper and significant direction. The basic purpose of strategic leadership is
to improve their organisational performance through applying various new and innovative tools
and techniques that are more effective in producing large number of goods and services to their
customers and clients. Strategic leadership helps in providing a right direction to their employees
for performing tasks and duties as per their skulls and knowledge, so their contribution may
helps the firm for enhancing overall performance of organisation. Some important tools are
described as under which helps in improving the performance of organisation through strategic
leadership:
Effective creation of goals and objectives: It is the responsibility of higher authority and leader
to create some effective goals and objectives that are helpful in reaching at higher position at
6

market place. The major requirement of firm is to set some goals that are related with the aim of
organisation (Leitch, Lancefield, Dawson, 2017). These selected goals and objectives are helpful
in providing a direction to employees in order to work in most effective manner.
Right distribution of duties: It is important for organisation to assign right job to the right person
through evaluating their skills and knowledge. Each individual having their own skills and they
perform as per their set of knowledge ans skills. Leader is the person who is more close to
employees who are working in organisational environment and knows about skills of each
person, so this is easy for leader to assign work to employees as per their capabilities.
Generate multiple paths for attaining goals and objectives: The major focused area of firm to
reach at goals and objectives of firm that are created by organisation for the purpose of gaining
growth and success (Kuiper and et. al., 2012). Leaders know all situations and circumstances of
firm and can easily take various steps for developing organisational performance through
enhancing the working ability of each employee. They helps in providing various ways for
attaining goals through conducting an effective analysis employees performance.
The impact of strategic leadership in operational strategies of Lulu hypermarket firm
Every small as well as large business organisation are focused on implementing best and
effective strategies in order to carry out business activities in a right direction so that firm can
attain sustainable growth and profit. The successful execution of strategies are based on
empirical evidence of various studies that are related with particular organisation. Innovation has
direct impact on organisational overall performance because through this, working pattern of
firm get improved or changed due to involvement of various innovative tools. Leader has the
ability to perform task and duties that are assigned by the firm in respect of maintaining the
growth and performance of firm. Leaders are responsible for creating effective strategies, that are
essential for performing organisational activities in a right way for gaining profit and growth.
Lulu Hypermarket is a well known retail and hypermarket chain which deals in luxury goods and
services in very reasonable price, they started their venture by Lulu group international in the
year of 2000. the headquarter of company is based in Abu Dhabi, and it has more than 35000
employees who are belongs to different nationalities. It is one of the most popular and biggest
chain in middle east or largest in Asia. Leadership strategies has direct impact on organisational
operational activities, some are described as follow:
7

Adoption of marketing strategies: Every business is focused on adopting most effective
marketing strategy in order to getting attention of large number of customers. The major purpose
of form is to provide high quality goods and services to their customers for satisfying their needs
and wants. Lulu hypermarket use so many strategies for attracting large number of customers
who are willing to taking the advantage of consumers.
Use innovative techniques: Company is focused on adopting most innovative tools and
techniques that are helpful in improving the performance of organisation. With the helps of these
techniques organisation is able to produce effectively and provide satisfactory services to their
potential buyers. As a well known retail brand, it is necessary for Lulu hypermarket to use
significant tools and techniques for producing high range of goods and service through which
company cam earn huge amount of profit.
Create effective objectives and goals: The goals and objectives of research should be clear and
precise in manner. These are some predetermined statements which are needs to be created by
higher authority in respect of completion of organisational activities in a right direction. The
major objective of selected form is to provide high quality goods and services as per demand and
needs of customers (Houghton and et. al., 2012).
Create an effective time scale: Time management is an essential element of business , this is
required for effective completion of work in given period of time. It is the responsibility of
leader to manage all activities and task in particular period of time, so there is not any possibility
arises of mismanagement.
The operational strategies opted by Lulu hypermarket for its future growth and development
Operational strategies plays most significant role in organisational performance because
these strategies are having direct impact of firms condition. The basic aim of business is to
produce wide range of goods through applying various operational strategies. This is the most
important part of business strategies that are concerned on translating or converting all business
activities and norms in to a proper and cohesive action in respect of conducting research
activities in most effective manner. It is required for leader to keep an eye on all operational
activities that are held in business organisation. These strategies are helpful in generating growth
and success for future purpose and give a direction for carry out operational activities in a right
direction. Lulu Hypermarket perform various operational strategies for sustaining growth and
8

success for long run. Some steps are followed by the company in order to effective
implementation of operational activities:
Evaluation of capabilities: It is necessary for company to identify major capabilities of firm
which are important for enhancing the performance and gaining profit and growth. For
generating high range of profit company needs to set some goals and objectives which provide a
right direction to enhance organisational overall performance.
Need of technologies: It is the fundamental step of firm to measure the actual need of
technologies, organisation should adopt those techniques and tools which are important for
effective utilisation of sources and producing high range of goods and services for customers.
Lulu Hypermarket is mainly focused on adopting innovative tools and techniques in order to
enhancing organisational performance and generate competitive advantage for their competitors.
Need an improvement in processes: Every firm follow some different kind of process in which
their all activities are included, some processes helps in providing benefits to business and some
are needs to be developed in efficient manner so that organisation can effectively perform their
business activities in a right direction (Nooteboom and Termeer, 2013). It is necessary for firm to
make improvements in their operational process because, changes are constant, they can arise
any time, so organisation are focused in implementing various improvements for effective
utilisation of sources.
Need of human resources: These are the important assets of firm which are helpful in achieving
organisational goals and objectives. Leader is responsible for assigning right people on right job
as per the capability of employees so that work has to be done in proper manner.
RESEARCH METHODOLOGY
This is the most effective section of research work, it helps in providing a proper
guidance to researcher in order to completion of research work in most appropriate manner. With
the help of this part investigator is able to measure the right direction to effectively conducting
all research activities. It helps in providing a significant direction so that researcher can adopt
various techniques and methods in order to reaching at final result and conclusion. For
conducting research in most efficient manner researcher needs to adopt various suitable tools and
techniques. These methods helps the researcher in creating valid results. It is required for
researcher to finding out the type of study on which methodologies are used, so that final result
has to be generated. This part of research helps in providing most appropriate direction for carry
9