This report delves into the realm of business strategy, presenting an in-depth analysis of concepts, models, and strategic planning. The report begins with an introduction to business strategy and its significance in achieving organizational objectives. It then explores key concepts and models, including vertical and horizontal integration, providing examples and their implications. The report further examines strategic management plans, using Tesco as a case study, detailing its mission, vision, objectives, and strategies. The analysis incorporates critical evaluation of data and information, highlighting the application of tools like stakeholder analysis, VRIO framework, SWOT analysis, and Porter's five forces. The report concludes by emphasizing the importance of business strategy for company growth and development, along with the use of various models for analysing internal and external environments. References to relevant academic sources are also included. This report is valuable for students to understand business strategy.