Strategic Management Report: Aldi's Vision, Tactics, and Challenges

This report provides a comprehensive strategic analysis of Aldi, a popular supermarket chain. It begins by outlining Aldi's vision and mission, followed by a summary of its historical performance. The report then delves into the evaluation of Aldi's internal and external environment, utilizing both SWOT and PESTLE analyses to identify strengths, weaknesses, opportunities, and threats, as well as political, economic, social, technological, environmental, and legal factors. The analysis further describes Aldi's key tactics and initiatives, particularly in response to environmental and social factors. It addresses the implementation challenges the company may face and outlines measures of success, including performance outcomes and employee collaboration. The report concludes with a list of references.

STRATEGIC MANAGEMENT

Table of Contents
INFOGRAPHIC........................................................................................................................................2
Vision and mission of company...............................................................................................................2
Summary of its historic performance.......................................................................................................2
Evaluating internal and external environment of company......................................................................2
Describing its key tactics and initiatives..................................................................................................4
Implementation challenges ahead............................................................................................................4
Measures of important success showing how tactic will be evaluated.....................................................4
REFERENCES..........................................................................................................................................6

INFOGRAPHIC
Vision and mission of company
Aldi is a well-known and the most popular supermarkets in the Australia. Its mission is to
continually serve and provide satisfactory products to customers according to their expectations
towards brand.
Organization mission is to rapidly set standards for food or grocery products retailing and
grabbing in the future advantages in term of expanding business and market position of
supermarket.
Summary of its historic performance
From only one outlet in a Germany to over 2000 well-structured outlets in the United
State alone in recent time, Aldi has been on an aim of taking over the world currently, by
developing plan and tactics related to offering quality goods. It furies to riches story began back
in 1913, it was known in the market as the first discount outlet in the nation, which drive the
attention of customers towards items purchase from Aldi and because of this reason now it has
builds strong consumer base. Currently, it serves more than 40 million customers every month,
without sacrificing quality and quantity.
Evaluating internal and external environment of company
In the context of external environment within retail industry, Pestle analysis as strategic
framework use and discuss below-
Political factor-
Fluctuation relate to political factors like lockdown decision taken by the governments in
each nation may put negative impact Aldi success.
Economic factor-
Pandemic is one of those elements that decrease rate of unemployment and affect
worldwide economy growth (Irawan & Darmansyah, 2021). It may negatively influence brand in
term of decreasing its sales and ratio of customer visiting in outlet.
Social factor-

Demand for increasing vegan food products may put positive impact on strategic
management process of Aldi in term of providing chance to retain and satisfy consumers by
offering items according to their needs.
Technology factor-
Technology advancement put positive impact on supermarket in term of enabling
management to strategically and systematically manage inventory by using advance machines or
software’s.
Environmental factor-
It may put negative impact on management practices of Aldi in term of lockdown that
restrict firm to conduct supply and demand practices (Diderich, 2020).
Legal factor-
Due to pandemic, Equality and Wages act related to workers may get change that may
negatively influence management activities in term of rescheduling whole plans.
For purpose of internal environmental analysis, SWOT analysis as strategic model use in
the context of Aldi.
Strength-
Skilled and experienced workers is the key strength of company that enable it to give
tough competitive to rivals that also operate in retail industry.
Weakness-
Lack of concentration upon consumer satisfaction is the biggest weakness of supermarket
that may put negative impact on brand success.
Opportunity-
Advancement of technology is the best chance that management may grab to reach at
international level, in term of using social media for marketing purpose.
Threat-

Intense competitive within retail industry may negatively influence strategic management
practices of Aldi, in term of driving their attention towards redeveloping plans.
Describing its key tactics and initiatives
In term of initiative, Aldi may take varied activities and practices into consideration and
conduct into practical manner. For example, in the context of social factor, its management may
take action to manage inventory according to consumer needs in term of vegan food items.
Furthermore, by considering environmental issues, supermarket conduct activity to reduce its
carbon foot print and utilize paper packaging for products.
In term of strategies, Aldi may develop plan to conduct sustainable business practices. It
may utilize recyclable resources and offer organic as well as vegan food items to each buyer. In
order to stay competitive, firm may take decision in term of strategy development to expand
venture within global food retail sector including a quick and systematic move towards
international expansion approach which rely on efficiency and cost leadership method.
Implementation challenges ahead
It is quite essential and beneficial for management to implement strategy along with their
development, which enable them to obtain desire outcomes. Without implementing plan and
tactic in effective manner, administration may face certain challenges such as poor or ineffective
communication that made employee enable to achieve greater success.
Measures of important success showing how tactic will be evaluated
There are varied things accessible in the corporate world that management within Aldi
may take into consideration as a measure that enable them to evaluate strategy (Korzynski,
Mazurek, & Haenlein, 2020). In term of measure manager and leader within supermarket may
measure performance outcomes of each candidate, which enable them to evaluate tactic and
identify their results. Another measure that they utilize is measuring worker’s performance in
term of collaboration and coordination that help to achieve strategic goals of venture.

REFERENCES
Book and Journals
Diderich, C., (2020). Understanding the Industry Environment & Its Implications to Strategy. In
Design Thinking for Strategy (pp. 79-92).
Irawan, M. A. S., & Darmansyah, A. (2021). DETERMINING THE OPTIMAL WORKING
CAPITAL MANAGEMENT (CASE STUDY: PT ULTRAJAYA MILK INDUSTRY &
TRADING COMPANY TBK). International Journal of Accounting. 6(32). 149-164.
Korzynski, P., Mazurek, G., & Haenlein, M. (2020). Leveraging employees as spokespeople in
your HR strategy: How company-related employee posts on social media can help firms
to attract new talent. European Management Journal. 38(1). 204-212.