Strategic Management Report: Amazon's Business Strategies

This report provides a comprehensive analysis of Amazon's strategic management. It begins with an introduction to strategic management and its importance, followed by a background of the Amazon company, founded by Jeff Bezos. The main body of the report examines Amazon's organizational structure, market position, and size, highlighting its leading role in e-commerce. It delves into Amazon's innovation strategies, corporate social responsibility initiatives, and governance and ethics. The report explores the company's various marketplaces and its competitive landscape, including rivals like Alibaba and Walmart. The report concludes by summarizing the key findings and emphasizing Amazon's effectiveness and popularity. The report references books and journals to support its analysis, providing a detailed overview of Amazon's business strategies, market presence, and operational practices.

STRATEGIC MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Background of the company........................................................................................................3
Amazon Structure........................................................................................................................3
Market Position............................................................................................................................4
Amazon Market and Size.............................................................................................................4
Innovation and strategic Innovation............................................................................................5
Corporate Social Responsibility..................................................................................................5
governance and ethics..................................................................................................................6
CONCLUSION................................................................................................................................6
REFRENCES...................................................................................................................................7
Books and Journal........................................................................................................................7

INTRODUCTION
Strategic management is a very effective processor because it support the organization to
monitor and evaluate about the requirements of the organization in order to accomplish the goals
and objectives in a very effective manner. Modification in the business environment will also
require company to continuously monitor and evaluate their strategies in order to get more
opportunities and develop themselves at the market place (Strydom, 2016) . As this report is
going to study about the Amazon company. Amazon is American multinational Technology
organization that is based in Washington United State. This report is going to evaluate the
structure of the organization and the market position at the market place. Also this report is going
to come there and identify about the innovation and Technology which are adopted by the
company.
MAIN BODY
Background of the company
Amazon is American multinational technology company which is situated in Washington
United States. This companies founded in 5th of July 1994 by Jeff dissolves. The CEO of
Amazon multinational Organization is Jeff business in May 1996. The headquarter of Amazon is
in Washington United States. This organization is focusing on E-Commerce channel and Cloud
Computing for Digital streaming and artificial intelligence e-technology. The organization has
provided varieties of the product and services in order to satisfy the needs and requirements of
the customer (Irawan and Mahmud, 2017)(Edward and Muturi, 2016). The organization is using
several Strategies and concept in order become more effective and gets more opportunities in
order to age over the competition at the Marketplace. There are several strategies which adopted
by the organization is Porter model and value chain for being such a matrix in order to identify
the competitive advantages and overcome the Threads and challenges which are facing by the
organization . these kind of strategies also help them to find the internal and external factors
which create impact on the organization and help them to evaluate the strength and opportunities
for the organization. Organisation is operating in several countries and the creative and amended
concept which is adopted by the organisation in order to solve the problem is associated with the
Amazon operations.
Amazon Structure
Organizational structure is a system which highlight the certain activities which are
directed in the company in order to accomplish the goals and objectives to stop these and the
activities which include the responsibilities and roles of the leaders. The organization structure
also help the organization to identify about the information that flow in between the levels of the
organization (Balmer and Wang, 2016). Organizational structure describe the company's about

the activities that how the activities has to be done in effective manner. There are few kinds of
organization structure that is adopted by the company in order to maintain the flow of the
structure in the company. Functional structure divisional structure Matrix and Flat structure these
are the major and mean structure which is followed by the every company in order to maintain
the environment at the organization. Vision Amazon is following her article structure. Amazon a
structure is like the senior management team which includes three so and three senior Vice
President which are responsible for several aspect of the organization that reporting directly to
the Amazon SEO which is just because. Amazon also have a divisional structure in their
Organization in order to Cater High Quality Services to each in every category of their products
and services. Cross departmental communication and coordination is much required for the
organization to be enhanced by adopting several methods and concepts in order to build the
relationship among the several units.
Market Position
According to the investigation Amazon is the company that is world 3rd largest E-commerce
market behind the United States and China . as per the investigation Amazon is the leading a
retailer Organization in the United States with close to 386 billion United States dollars in 2020
net sales. The organization is received their revenue into five major categories which are online
stores physical stores third-party seller services subscription services and Amazon Web Services
these are the categories by which the organization is getting more high revenues as compared to
the another organization. Is Amazon is the world's largest online retailer organization and
continuously growing their footprints in several areas like physical retail store subtraction
services and Web Services .s in the web services categories Amazon organization has various
Rivals like Oracle Microsoft and IBM. For subscription services Amazon compete with apple
and Google on Netflix. In retail stores the organization is compete with the Walmart best buy
and Costco.
Amazon Market and Size
Amazon is is a multinational company so as it is obvious that it is operating on multinational
level. With two 63.5 billion in the United States were Amazon biggest market as per the
investigation in 2020. German is the country which was ranked the second with 29.6 billion US
dollar ahead of the United Kingdom with to 6.5 billion. The organization has several
Marketplace which are mentioned below:

 Amazon United States (amazon.com)
 Amazon Mexico (amazon.com.mx)
 Amazon France (amazon.fr)
 Amazon Spain (amazon.es)
 Amazon UK (amazon.co.uk)
 Amazon Italy (amazon.it)
These are the list of Amazon Marketplace in which the Amazon is operating and provide
varieties of product and services in order to get more opportunities. There are several more
countries in which the organization has been operating like Australia India Netherland South
Arabia Sweden Poland Japan Singapore Brazil and many more. The country has several
competitors at the Marketplace that is is Alibaba, Taobao and tmall. These three organization are
top three competitors of the organization. With 200 million payout Prime members and over 300
million customers globally the organization is operating across the 18 Global Marketplaces in
200 plus countries and territories.
Innovation and strategic Innovation
The Amazon is the one of the world most innovative Organization in the globe. The
organization is focusing on making their customer happy and satisfy their needs and
requirements for stop their budget for promoting their products and services is small according to
their size but they always concentrating on become much effective an innovative in order to gain
more opportunities and become successful at the Marketplace. Is the organization has a very
innovative system at their organization . according to the BCG innovation at the organization
start with commitment and making innovative priorities and investing behind the ambition in
order to make them more effective and bolts (Gurieva, 2016). They have power to pursue
opportunity beyond the core. The Amazon company has a very active team in order to get more
innovative ideas to become more effective and unique at the Marketplace. Organization has and
provides huge number of SK you and unique product identification numbers which have a much
larger selection of goods. It is very important for the organization to become more innovative in
order to apply and adopted the technology and discovered the new opportunities. It can also help
them to build better product and services for their customers. As the organization has been
adopted several technology in order to become more advanced and attract more consumers
towards their company. As they start free shipping and overnight delivery with low cost. To
these kind of strategy which has been adopted by the organization to become more effective and
great more and use customer base for the organization. Is the Amazon is providing several
services which is related to the online shopping and also provide employment to the individual
so it create positive impact on the economic and on the people to make them educated and
employed.

Corporate Social Responsibility
Corporate social responsibility is a kind of International Private business regulation which
purpose is to contribute towards the social goals and activities by involving in ethical practices.
The major aim of Corporate Social Responsibility is to provide back to the community social
value. There are several business who are rapidly turning to CSR in order to make a difference
and develop a positive brand underground their organization. The movement towards the
corporate social responsibility has an major impact in various domains. There are several
organization who take a step in order to improve the environmental sustainability of their
operations by measuring and installing renewable energy sources and several things. The
organization Amazon maintains a corporate social responsibility program for community. Is the
Amazon organization are committed towards the sustainability in order to take care of the
environment in a very effective manner. Amazon is is corporate social responsibility business in
which they integrate social and environmental concern in their organization and their operations
and interact with their stakeholders about the CSR policies.
governance and ethics
As the organization Amazon upgrade and promote a safe and healthy at the workplace in order to
make their employees secure and safe so that they can perform their activities and duty with
Freedom and without any danger. The organization is completely follow the ethical practices and
discourage the unethical behaviour in order to make the environment effective. The organization
have code of business and ethics in which the employee should always act ethically and lawfully
e in the business. This code of business conduct help the organization to set out basic principles
which help the employees to maintain the effective environment at the workplace. In the
organization it is not allowed to behave unethically and follow unethically practices. Also this
company promote safe and healthy workplace so that they can maintain their ethical practices at
the organ workplace that does not create any impact on the employees performance and on their
thought process (Plumanns, Printz and Jeschke, 2017). The organization never adopt any
unethical practices like gender discrimination or gender equality and many more .s they always
behave ethically with the government policies and ethics that help them to expand their business
and get more opportunities.
CONCLUSION
From the above mentioned report it has been concluded that strategic management is very
important process for the organization in order to evaluate and monitor the requirements of the
company so that they can accomplish the goals and objectives in a very appropriate manner for
stop the changes which are occurred in the organization also require a proper is strategies in
order to to get more opportunities. At this report is going to study about the Amazon which is
largest Organization in the United States. The organization caters variety of the products to their

consumers in order to become more effective at the Marketplace. The structure which is
followed by the organization is generally hierarchically and divisional structure in order to make
their environment effective and unique. The market position of the organization is world 3rd
largest e-commerce. This report also discuss about the Amazon market in size which has very
used as per the investigation in 2020. There is a discussion about the marketplaces in which the
organization are operating like Amazon United States Amazon Mexico Amazon France Amazon
UK Amazon Italy and many more ful stamp this report also explain about the Technologies and
innovation which are adopted by the organization and the ethical practices and policies also. So
in all over it has been concluded that the company Amazon is a very effective and popular
Organization in the globe.
REFRENCES
Books and Journal
Strydom, B., 2016. Applying strategic management in local economic development: a challenge
for municipalities in South Africa. Journal of Public Administration, 51(1), pp.73-84.
Balmer, J.M. and Wang, W.Y., 2016. The corporate brand and strategic direction: Senior
business school managers’ cognitions of corporate brand building and
management. Journal of Brand Management, 23(1), pp.8-21.
Gurieva, L.K., 2016. New strategic approach to the innovative development of
regions. Научный альманах стран Причерноморья, (2), pp.1-4.
Plumanns, L., Printz, S., Vossen, R. and Jeschke, S., 2017, December. Strategic management of
personnel development in the industry 4.0. In International Conference on Intellectual
Capital and Knowledge Management and Organisational Learning (pp. 179-186).
Academic Conferences International Limited.
Irawan, I. and Mahmud, M., 2017, May. Strategic Management System as The
Internationalization Policy of Indonesian Islamic Higher Education. In 1st
Yogyakarta International Conference on Educational Management/Administration
and Pedagogy (YICEMAP 2017) (pp. 150-156). Atlantis Press.
Edward, M.K. and Muturi, W.M., 2016. Strategic management practices in the government of
Kenya ministries and their role on change implementation. International Journal of
recent research in commerce, economics and management, 3(2), pp.72-84.
Boskov, T. and Drakulevski, L., 2017. Strategic and Finance Management–Determining Factors
for the Success of the Companies in the Business World. Calitatea-acces la succes
(Quality-Access to Success), 18(157), pp.119-123.