Strategic Management Report: Amazon's Competitive Advantage

This report provides a detailed analysis of Amazon's strategic management, competitive strengths, and market position. It begins with an introduction to strategic management and then evaluates Amazon's performance, focusing on its competitive advantages like free shipping, vast product variety, and customer-friendly return policies. The report also examines Amazon's market position, recommending improvements to address customer complaints and maintain product quality. It outlines Amazon's strategic plan, including its mission, vision, and objectives, along with a discussion of Porter's generic strategies, such as market penetration, market development, product development, and diversification. The report also reflects on the learning outcomes, highlighting the development of decision-making, writing, and presentation skills, and concludes with an overview of Amazon's strategic approach and recommendations for future growth, including improvements in internal organizational culture and competitive strategies.