This report provides a comprehensive analysis of strategic management, focusing on practical applications and real-world examples. It begins by exploring M.E. Porter's (1985) model of competition and its relevance, using Sainsbury's as a practical case to examine the model's success and failures. The report then employs a case study approach to assess Satya Nadella's management of Microsoft, evaluating the company's performance against its strategic goals. Furthermore, it offers a detailed recovery plan for the Toshiba Corporation, addressing its recent poor performance and suggesting a way forward. Finally, a risk management strategy is proposed for Airbus, considering the impact of Brexit. The report incorporates various components of strategic management such as strategic intent, mission, vision, goals, and objectives, offering insights into the strategic decision-making processes of these major corporations. It also includes an analysis of Ansoff Matrix for Sainsbury.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
