This report provides a strategic analysis of the impact of cryptocurrency on the ANZ Group, a major banking institution in Australia and New Zealand. It begins with an introduction to strategic management and the context of ANZ Group, highlighting its market position and global presence. The report then delves into the strategic background, including the bank's history, operations, and expansion strategies, particularly in the Asia-Pacific region. A PESTLE analysis examines the political, economic, social, technological, legal, and environmental factors influencing ANZ Group, with a specific focus on the implications of cryptocurrency's decentralized nature and potential impact on the banking sector. The competitive environment is assessed using Porter's Five Forces model, evaluating the threats of new entrants, bargaining power of suppliers and buyers, the threat of substitute products, and rivalry among existing competitors. The report concludes with a discussion of the challenges and opportunities that cryptocurrency presents to ANZ Group, offering insights into how the bank can adapt its strategies to remain competitive in a rapidly evolving financial landscape. The analysis underscores the need for ANZ Group to anticipate technological changes, comply with evolving regulations, and understand the social and economic impacts of digital currencies like Bitcoin.