Strategic Management Report: Analysis of Apple's Business Strategy

This report provides a strategic management analysis of Apple's business operations. It explores Apple's approach to the music industry, its relationships with key partners such as Walmart, Amazon, Best Buy, and Google, and the communication strategies employed. The report examines the use of various tools and platforms, including Apple Music, iCloud storage, and the integration of health and sports data through Apple devices. It also delves into the stakeholder engagement, the relevance of national culture and the use of digital platforms. The report uses a variety of sources to support its findings, including academic journals and company websites. The analysis aims to provide a comprehensive overview of Apple's strategic management, highlighting its key strategies and partnerships.

Running head: STRATEGIC MANAGEMENT
STRATEGIC PROJECT MANAGEMENT-
Amazon Organization
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STRATEGIC MANAGEMENT
Company: Apple
Music industry
 Tool used: Apple maintains a music store for the purpose of providing better access
towards the users. Stoneflow records are focused on providing better music facility
towards the users.
 Approach: Apple focuses on providing a subscription method for providing better access
towards the customers.
 Communication: Apple has designed an application for accessing all the music. This can
be accessed after making payments.
 Level of detail: Apple
Walmart
 Tool used: Walmart mainly focuses on selling their products of apple. Apple uses
walmart for the purpose of providing better service towards the customers. This is an
online platform for selling the products.
 Approach: Apple builds a relationship with Walmart supplier for providing better access
over the products.
 Communication: Apple carries out several processes for managing better relationship
with the help of meetings.
 Level of detail: Walmart share market details and Apple

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STRATEGIC MANAGEMENT
Amazon
 Tool used: Apple maintains a firm relation with Amazon so that it becomes easy to
manage the market. AWS is used by Apple for managing the icloud storage.
 Approach: Apple has developed a bond with Amazon for the purpose of accessing the
cloud storage.
 Communication: icloud Storage is accessed by everyone
 Level of detail: Storage related details are maintained
Sport check
 Tool used: 4 GPS are used within the different Apple series.
 Approach: Apple has tied up with several sports brand for understanding the health.
 Communication: the apple products are designed with Bluetooth for proper
communication.
 Level of detail: details regarding health and daily sport activities will be stored within the
apple device.
Best buy
 Tools used: Best buy is associated with Apple for providing better knowledge towards
the customers.
 Approach: With the help of best buy it becomes easy to manage the performance and
recent updates can be obtained.
 Communication: Apple uses proper method for communicating with suppliers
 Level of detail: Details regarding every product are described within best buy.

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Google
 Tools used: Google is used for displaying all the necessary details regarding Apple.
 Approach: Apple uses effective strategy by sharing all essential details with Google.
 Communication: Google is updated with all recent facts.
 Level of detail: Product details are included within the Google.

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Bibliography
Dal Maso, L., Liberatore, G., & Mazzi, F. (2017). Value relevance of stakeholder engagement:
The influence of national culture. Corporate Social Responsibility and Environmental
Management, 24(1), 44-56.
Kaur, A., & Lodhia, S. (2018). Stakeholder engagement in sustainability accounting and
reporting. Accounting, Auditing & Accountability Journal.
Music. (2020). Retrieved 5 March 2020, from https://www.apple.com/in/music/
Shank, D. B. (2016). Using crowdsourcing websites for sociological research: The case of
Amazon Mechanical Turk. The American Sociologist, 47(1), 47-55.
Viglia, G., Pera, R., & Bigné, E. (2018). The determinants of stakeholder engagement in digital
platforms. Journal of Business Research, 89, 404-410.