Strategic Management Report: Analyzing B&M's Competitive Advantage

This report provides a comprehensive strategic analysis of B&M, a British variety store chain. It begins with an introduction to strategic management and its importance for achieving business goals. The main body delves into the issues faced by B&M, including the need for a competitive edge in the market. The report examines a differentiation strategy, specifically focusing on a click-and-collect model and online ordering, to enhance customer experience and revenue. A SWOT analysis is conducted to evaluate B&M's strengths, weaknesses, opportunities, and threats. The report also explores the application of the Blue Ocean Strategy, emphasizing the creation of new market spaces through digital technology and the click-and-collect service to gain a competitive advantage. The conclusion summarizes the key findings and recommendations for B&M's strategic direction, followed by a list of references.