Investigating Strategic Management's Impact on Cadbury's Behavior

This project proposal investigates the relationship between strategic management and organizational behavior, focusing on Cadbury as a case study. The introduction highlights the importance of organizational behavior in achieving organizational goals and emphasizes the role of strategic management in shaping employee actions and workplace culture. The theoretical background explores the relationship between strategic management and organizational behavior. The project aims to determine how strategic management influences favorable organizational behavior within Cadbury, with specific objectives including studying the importance of strategic management, exploring the impact of organizational behavior on employee productivity, and identifying ways Cadbury can use strategic management to create a positive organizational culture. The methodology outlines the research questions, literature review, and justification for the research, emphasizing its significance in understanding how strategic management can be leveraged to enhance employee motivation, productivity, and overall organizational success. The study will review key publications to establish a foundation for understanding the topic and will identify ways that Cadbury can improve its strategic management to foster a more positive and productive work environment. The project builds on existing research by providing an in-depth analysis of strategic management's influence on employee behavior and its implications for organizational performance within a major confectionery company.

Business and
Management
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CONTENTS
Contents...........................................................................................................................................2
TITLE OF PROJECT PROPOSAL.................................................................................................3
A) Introduction................................................................................................................................3
B) Theoretical background and research focus...............................................................................3
Review of key publications.........................................................................................................4
C) Justification and contextualization.............................................................................................6
D) Methodology...............................................................................................................................7
REFERENCES..............................................................................................................................10
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TITLE OF PROJECT PROPOSAL
An investigation over the role of strategic management in developing favourable
organizational behaviour.
A) Introduction
The organisational behaviour is one which help in guiding and directing the actions taken
by employees toward accomplishment of organisational goals. In this strategic management is
very much essential as it help in explaining about the actions to be taken for reaching up to a
particular goal (Wheelen and et. al., 2017). Hence by forming up effective strategies for
managing the workforce and resource of organisation it become easier to form up such an
environment where employees likely to perform their actions and showcase their attitude in
certain manner as formed by the management in form of workplace culture which creates value
and behaviour of employees.
Therefore, it can be said that the productivity and performance of employees is more
dependent over the culture in which they work. As the culture is responsible for creating the
organisational behaviour. So, Cadbury must focus toward strategic management so that
appropriate strategies and tactics can be created for guiding and directing the behaviour of
employees in a manner which require for the positive culture and organisational success. This
study is proposed to further investigate about the way in which appropriate strategic management
will allow an organisation to influence the organisational behaviour. This in turn provide better
understanding about how the organisational behaviour can be created which is essential to
operate a business effectively and making it sustain for longer, as employees work and behaviour
reasons responsible for the success or failure of a company. This study will be based on Cadbury
as it is a confectionery organisation which stood second in industry and operates globally at a
vast platform.
B) Theoretical background and research focus
The current study is based on determining the relationship between two variable that is
strategic management and determining its influence over creating the favourable organisation
behaviour which is second variable (Krzakiewicz and Cyfert, 2017). For gathering infomrtaion
regarding this some objectives are developed which provide direction to study and also help in
gathering infomrtaion toward accomplishment of main objective of study. The aim and
objectives of study are mentioned below:
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Aim
To investigate about the role of strategic management in developing favourable
organizational behaviour. A study on Cadbury.
Research Objective
 To study about the importance of strategic management within an organisation.
 To explore about the impact of organizational behaviour on productivity of employees
within Cadbury.
 To ascertain several ways in which Cadbury can use strategic management for creating
favourable organisational behaviour.
Research questions
 Explain about the importance of strategic management within an organisation?
 What is the major impact of organizational behaviour on productivity of employees
within Cadbury?
 Enlist several ways in which Cadbury can use strategic management for creating
favourable organisational behaviour?
Review of key publications
Literature review involves the review and analysis of already performed investigation over
the current study area. This help in developing a basic understanding about the topic which is
consider by the researcher also act as a guide about further study to be performed over this area.
The reviews of publication for this report is mentioned below:
Importance of strategic management within an organisation.
Bhattacharyya, B., 2016, state that planning as well as management of a strategy support
in dealing with the risk, ensure appropriate resource assessment, determining ways to counter
risk and support in utilising the resources for accomplishment of significant objective. The
strategic management within the organisation helps in incorporating with the preparation for
future risks, opportunity and market trends. This support an organisation in evaluating and
executing the administration in such manner that objectives can be accomplished. It has been
identified that the strategic planning act as a fundamental aspect which assist at the time of
contingency whether it is internal or external. The strategies suggest appropriate action to be
taken to tackle with certain situation in order to reduce the risk and get benefited with the
positive outcome out of efforts. The strategic management is consider to be crucial within an
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organisation as it help in analysing the current scenario and on the basis of which it help in
predicting future trend. The input of this infomrtaion help in forming up strategies to action in
advance for remaining proactive to the upcoming challenges to ensure success of business.
On other hand, according to Nwachukwu, C., Zufan, P. and Chladkova, H., 2020,
strategic management has now become a significant part of the business world and fast changing
environment. The strategic management involves the formulation and implementation of the
goals in the form of strategy that provide with the actions to be taken for reaching up to a
particular goal. These formations of strategy remain very much helpful in supporting the
business function and operation to make them run smoothly. Hence the strategic management is
about evaluating the business goals, the organisation objectives as well as future plan so a well-
structured action plan can be provided which direct the people at every stage of the operation so
that their effort remain directed toward the accomplishment of goals. This is consider to be very
much importance as it help in brining innovative solution to problem, enhance the level of
performance, reduce the chances of errors and also support in enhancing the productivity by
ensuring right utilisation of resources and accost for the production and marketing of product and
services.
Impact of organizational behaviour over employee’s productivity in Cadbury.
The Wang, Qi and Zhao, 2019, suggested that the organisational behaviour act as a
directive force of performance exerted by the employees at workplace. The behaviour or attitude
of an employees is formed up by the behaviour or culture of organisation in which they work.
The organisation which support the behaviour of coordination get a value or belief of team work
among employees which in turn further encourage employees to work together with integration
of their expertise which in turn enhance the productivity of employees. Cadbury follow the
behaviour of employee engagement within the work practices. This in turn help in creating an
organisational behaviour where employees are encouraging to be involve in each and every
action of organisation. This in turn help them in keeping motivated toward work and also
encourage them to perform well. Hence, with this it can be said that the organisation behaviour
contributes a lot in forming up the behaviour as well as action of employees. So, with getting
engaged in organisational affairs and remain motivated toward work which enhance the
productivity of Cadbury’s employees.
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As per the information presented by Alharthy, A.H., Rashid, H., Pagliari, R. and Khan,
F., 2017, organisational behaviour reflect about the value and beliefs that are being followed by
the people while their presence at workplace. It have a huge impact over the behaviour that an
individual exert while working and delivering their responsibility. A positive organisational
behaviour help in creating motivation among employees by keeping them comfortable at their
job role and at the same time keep them free from any kind of gauges by keeping them satisfied
with their job roles. In Cadbury the culture of innovation and contribution is highly appreciated
which in turn also keep other employees motivated toward their work tole. While working at the
place where people are highly encourage to remain innovative while working to some something
better in front of customers always help in keeping employees motivated toward their work and
keep them engage within the organisational affairs. Hence it help Cadbury in increasing the
productivity of its employees by keeping them motivated toward their work which in turn also
brings the profitability and success ta marketplace.
Ways that support Cadbury in effective strategic management in order to creating
favourable organisational behaviour.
As per the perception of Suferi and Rahman, 2018, it has been identified that the strategic
management is remain is consider as a key which guide an organisation toward a pathway for
accomplishing the organisation goals by directing them with the set of actions to be performed in
certain manner. The strategic management allows an organisation to perform assessment about
the set of issues or problems that may arise while working within the organisation so appropriate
strategies can be formulated to tackle with this without actually affecting the going work. With
the help of strategic management Cadbury can develop a better organisational behaviour which
motivate employees to perform effectively. By regularly evaluating about the th8ings that are
prevailing at workplace such as issues conflicts, dissatisfaction about management, policies etc.
the managers of Cadbury can bring up a solution for improving these short comes by bringing
certain change in way of managing things, changing the work process point which create issues
and forming certain policies to avoided errors or conflicts. These in turn help in forming a better
organisational behaviour which do not involve such issues and allow employees to perform well.
From the view point of Favoreu, C., Carassus, D. and Maurel, C., 2016, it has been
identified that an effective strategic management plan is very much helpful to a busines in
achieving success as it create a pattern over which the employees actually work for
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accomplishing the goal. So, for effective strategic management Cadbury can make use of human
resources in their planning process, where employees are being called for the suggestions to
formulate better strategies to be form to improve operational efficiency. This in turn help in
developing a culture of collaboration among employees and hence help in creating appositive
organisational behaviour toward employees where they feel more valued which keep them
motivated to perform well. This will create in favourable organisational behaviour which keep
the employees satisfied and at the same time remain connected with their work responsibility
willingly which in turn enhance their performance.
C) Justification and contextualization
Why is your research important?
This investigation very much important, as the efficiency of operations, performance of a
company and its sustainability in market is heavily depend over the way employees see their
management and work for them. So, it remains essential for an organisation to create a
workplace environment where employees feel good ad motivated to perform work toward
organisational goals (Trigeorgis and Reuer, 2017). As the culture direct the behaviour of
employees such as whether they want to operate over just instruction or put extra efforts toward
the work assigned to them by seeing their success within success of business. In developing
workplace culture, strategic management plays a crucial role by directing each and every action,
resource use, work pattern and policies or internal standard or working. Therefore, execution of
this study will be beneficial in providing an infomrtaion regarding the way in which strategic
management can be used for forming up better organisational behaviour to maintain motivation
ad direction employees as well as coordination among them can be maintained.
Why is it important to find what you are trying to find?
The role of strategic management within forming up of the organisational behaviour is
crucial as the outcome of study will support Cadbury in determining the ways through which
they can create an organisation behaviour which they want and need for enhancing their level of
performance. Other than this it also helps company in determining the ways in which strategic
management can be used and how to ensure that the employees get indulge within the culture of
organisation by adopting more strategic practices to management and control them. This will;
support Cadbury in being able to develop a favourable culture and organisation behaviour which
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promote more and more employees engagement and concentration toward accomplishment of
organisational goal.
How will it build on the existing body of evidence?
This study will be build over existing body of evidence, by performing a deep review of
already published data. For this several secondary sources will be assessed where the
investigation in this area will be further assessed to develop a basic understanding about the area
of study. This help in gathering the evidence about the topic area which prove whether the area
chosen for investigation is valid and can be assessed further or not. These gathered evidences and
infomrtaion from past scholarly paper researcher be able to get a direction over which the current
knowledge and information can be further explore and expand as per the changes taken place in
current world of business.
Is it timely? Does it respond to an existing need? What makes it so?
Yes, this study will be conducted for a specific time duration, the activities to be
performed within investigation will be divided as per the time taken by each of them and time
available for the study so that it can be accomplished on timely manner.
The outcome of this study will surely respond to existing need of business. This is so
because the competition within today’s world is relatively higher which require each
organisation to maintain the talent within organisation by retaining them for long and enhancing
their skills and capability to make them capable of dealing with challenges prevailing outside the
organisation (Srour, Baird and Schoch, 2016). This remains only possible when they get better
management and positive organisational behaviour which favour them and support them to grow
with business. So, the outcome of this study will surely respond to existing need by providing
Cadbury with solution about ways to use strategic management for creating a favourable
organisational behaviour for employees.
D) Methodology
For accomplish the aim of this study, several literatures will be received and after
developing understanding about the topic, further primary investigation will be performed. So
that by comparing the existing evidence with newly collected infomrtaion the research questions
of the study can be answered the help in achieving the overall aim of the study (Quinlan and et.
al., 2019). To perform this study several method and tools will be used by the scholar which help
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in performing each and every research activities in effective manner. The methodologies to be
consider for this study are explained below:
Research paradigm: The paradigm within investigation is consider as a approach or a
model approved the community of research for long which fits with the type of investigation to
be conducted (Miller and et. al ., 2012). The commonly used research paradigms are positivism,
constructivism, post-positivism etc. among these the positivism research paradigm will remain
appropriate for this study as it allow in evaluating the gathered data in numerical form which
make it easier to interpret and conclude.
Methodological approach: There are mainly two kind of methodological approaches
that are used within an investigation such as qualitative and quantitative. Among them the
quantitative type of investigation will be used by the scholar as it help in collecting and arranging
the data in numerical facts and figures which make it easier to provide with more accurate
infomrtaion about particular phenomena.
Research Methods: It is about the methods to be adopted by scholar for gathering the
information. There are mainly two methods through which data is gathered either primary or
secondary sources of data collection. As per the requirement of this study both the sources will
be used. In this firstly secondary data will be collected by reviewing several scholarly paper,
books and articles which provide with adequate evidences through which primary infomrtaion
can be collected on behalf of it (McCusker and Gunaydin, 2015). After that primary data will be
collected using questionnaire which help in collecting data from number of people in less
possible time period and in concise format.
Techniques: For collecting the information as per the research questions formed for this
study, questionnaire as a technique of gathering primary information will be used. This will
allow researcher to get lager data to analyses in short format and usually in less possible time and
cost.
Sample size: The sampling is a process that allow selecting a group of people out of
whole population to gather primary infomrtaion. There are two method of sampling such as
probability and non-probability sampling (Osabiya, 2015). Among these two the probability
sampling method will be used as it choose respondents on random basis out of available one
which eliminate the chances of biasness in selecting respondents. The sample size for this study
would be 10 respondents.
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Target populations: For gathering information about the role of strategic management in
forming organisational behaviour the managers of Cadbury will be targeted. This is so because
they are experienced and better understanding about the way strategic management remains
helpful to organisation.
Data analysis: It is a process of evaluating all the gathered data so that meaningful
infomrtaion can be extract to answer the research questions and criteria for aim can be
accomplished (Mackey and Gass, 2015). The data of current study will eb analysed with the help
of content analysis technique which provide themes before each discussion to provide idea about
the direction in which analysis is performed and it will be presented with the help of graphs and
chart.
Access and ethics: Ethics are very much essential for performing an investigation in
rightful manner and completing it without any kind of issues. The research will follow ethical
principles for this study such as anonymity, where the information of participants will not be
disclosed while presenting the outcome of data. Other than this, principle of confidentiality will
also be followed where the privacy and confidential infomrtaion of respondents will be kept
secret and not be used in manner that can harm the respondent for being a part of study. The
accessibility for the secondary data will be get through online publication and online libraries
where the researcher conducted by scholars get published. This will ensure that the right source
is used for collecting infomrtaion which provide assurance about validity and reliability of data.
Limitation: For this study questionnaire is used as a strategy to gather infomrtaion which
provide data in less possible time period and cost. But on other side it has certain limitation such
as researcher do not gather data through face to face interaction which sometime make it difficult
to determine whether the true infomrtaion is provided or not (Mackenzie, Tan, Hoverman and
Baldwin, 2012). Other than this the data will be gathered in limited format as per questions
decided previously and also provide in short manner, so resaer4cher have less data to explore.
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REFERENCES
Books & Journals
Alharthy, A.H., Rashid, H., Pagliari, R. and Khan, F., 2017. Identification of strategy
implementation influencing factors and their effects on the performance.
Favoreu, C., Carassus, D. and Maurel, C., 2016. Strategic management in the public sector: a
rational, political or collaborative approach?. International Review of Administrative
Sciences, 82(3), pp.435-453.
Krzakiewicz, K. and Cyfert, S., 2017. Dynamic capabilities in strategic choice processes within
organisations. Management, 21(1), pp.7-19.
Mackenzie, J., Tan, P. L., Hoverman, S. and Baldwin, C., 2012. The value and limitations of
participatory action research methodology. Journal of hydrology. 474. pp.11-21.
Mackey, A. and Gass, S. M., 2015. Second language research: Methodology and design.
Routledge.
McCusker, K. and Gunaydin, S., 2015. Research using qualitative, quantitative or mixed
methods and choice based on the research. Perfusion. 30(7). pp.537-542.
Miller, T.,and et. al ., 2012. Ethics in qualitative research. Sage.
Nwachukwu, C., Zufan, P. and Chladkova, H., 2020. Employee commitment to strategy
implementation and strategic performance: organisational policy as
moderator. International Journal of Business Excellence, 20(3), pp.398-418.
Osabiya, B. J., 2015. The effect of employees motivation on organizational performance. Journal
of public administration and policy research. 7(4). pp.62-75.
Quinlan, C. and et.al ., 2019. Business research methods. South Western Cengage.
Srour, M., Baird, K. and Schoch, H., 2016. The role of strategic flexibility in the associations
between management control system characteristics and strategic
change. Contemporary Management Research, 12(3).
Suferi, N.S.M. and Rahman, M.M., 2018. The role of strategic management & project
management to organisational success.
Trigeorgis, L. and Reuer, J.J., 2017. Real options theory in strategic management. Strategic
Management Journal, 38(1), pp.42-63.
Wang, X., Qi, Y. and Zhao, Y., 2019. Individual unlearning, organizational unlearning and
strategic flexibility. Baltic Journal of Management.
Wheelen, T.L., and et. al., 2017. Strategic management and business policy (p. 55). Boston, MA:
pearson.
Online
Bhattacharyya. B., 2016. Importance of Strategic Management in an organisation. [Online]
Available through:< https://www.keka.com/importance-strategic-management/>.
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