BUS3002 - Strategic Management Analysis: Debates and Discussions

This essay provides a detailed analysis of the debates within strategic management. It begins with an introduction to strategic management as a continuous process of planning, analysis, and monitoring to achieve organizational goals, emphasizing the importance of strategic decisions in a dynamic environment. The essay then delves into specific debates, including the analysis of internal and external strengths and weaknesses, the development of action plans, and the evaluation of their effectiveness. It discusses the role of SWOT analysis, organizational culture, and strategic thinking in shaping business operations. Challenges in implementing strategic management, such as stakeholder involvement and communication, are also explored. The essay highlights the importance of leadership and employee behavior in the success of strategic management, while also acknowledging criticisms regarding its practical application in modern organizations. Ultimately, the essay underscores the significance of strategic management in guiding future organizational directions.

Running head: DEBATES IN STRATEGIC MANAGEMENT ANALYSIS
DEBATES IN STRATEGIC MANAGEMENT ANALYSIS
Name of the Student
Name of the University
Author Note

1DEBATES IN STRATEGIC MANAGEMENT ANALYSIS
Introduction
As Barros, Hernangómez and Martin-Cruz (2016), strategic management is
considered to be a method of continuous planning, analysis, monitoring and further
assessment of the factor that are considered to be important for the company to meet its
objectives and goals. The fast pace of innovation, the emerging technologies and expectations
of the customers are considered to be helpful for making the required decisions in a strategic
way (Daspit et al. 2017). The company needs to be make strategic decisions in order to
remain successful in the industry for a longer period of time. The process of strategic
management is considered to be helpful for the leaders of the company so that they are able
to assess the present of the company, develop the required strategies, implement the strategies
and also analyse the levels of effectiveness of the approaches as well (Demir, Wennberg and
McKelvie 2017).
The essay will be based on the detailed analysis of the debates based on the
application of strategic management process in the organizational operations. The
development of revenues with the help of appropriate implementation of strategic
management process is also a significant part of the analysis that will be made in the essay in
detail.
Debates in strategic management analysis
As discussed by Durand, Grant and Madsen (2017), the process of strategic
management mainly involves the proper analysis of different cross-functional business
decisions that can be implemented within the organization. Strategic management mainly
involves different activities like, analysis of the internal and the external strengths and
weaknesses, developing the action plans, executing the action plans and evaluation of the
degree up to which the plans have been able to provide high levels of success in the process

2DEBATES IN STRATEGIC MANAGEMENT ANALYSIS
of proper implementation of changes and the development of desired results as well (Dyer et
al. 2015).
According to Engert, Rauter and Baumgartner (2016), strategic management is mainly
based on the proper development of commitments based on appropriate application of the
process. The ability of the organization to set short term and the long term goals and proper
determination of the decisions and the actions that are required for reaching the goals. The
strategic management based process can be considered to be a management technique that
can be implemented in order to formulate plans for the future operations (Ethiraj,
Gambardella and Helfat 2018). The development of an effective vision is considered to be
significant for the methods by which the organization is able to maintain its operations in the
industry. The proper identification of the important resources and their allocation in the
effective achieve of the goals is a key part of the strategic management method. The method
is able to support the organization in order to make the decisions that are logical and can help
in the development of the new goals (Hill, Jones and Schilling 2014).
As discussed by Hill, Jones and Schilling (2014), the goals are mainly developed by
the organization in order to maintain pace with variations that have taken place in the external
business environment. Strategic management is able to help the organization to develop a
competitive advantage in the industry and proper improvement of the market share as well.
The internal and external environment of companies can be analysed in detail as a part of the
strategic management method. The proper development of a strategy is considered to be an
important part of the methods by which different organizations can uphold the future
operations in a profitable manner (Hubbard, Rice and Galvin 2014).
As discussed by Meyer, Neck and Meeks (2017), SWOT analysis is a major element
of the strategic management activities that are developed by the companies. The framework is

3DEBATES IN STRATEGIC MANAGEMENT ANALYSIS
able to help the management of the organization to identify the strengths, weaknesses,
opportunities and the threats. The SWOT analysis method is helpful for detecting and
analysing the internal environment of the business and the external opportunities and threats
that are provided to the organization as well (Michael, Storey and Thomas 2017). The
decision makers of the organization are able to help the organization to analyse different
aspects of the environment that are helpful for the formulation of competitive strategies. The
process can be considered to be helpful for the proper determination of the levels of
effectiveness of the resources of the firm within the highly competitive business environment.
The development of strategies and goals are helpful for the organization to uphold its
successful place in the environment or industry (Sakas, Vlachos and Nasiopoulos 2014).
As discussed by Michael, Storey and Thomas (2017), the culture of an organization is
a significant aspect related to the failure and success of the business and is also a major
component that the strategic leaders need to consider in order to develop the dynamic
organization. The employees of the organization are influenced in a huge way by the culture
(Hubbard, Rice and Galvin 2014). The strategic leaders are an important part of the process
of management and proper alignment with the objectives and future goals. The strategies that
are developed as a part of the strategic management method are considered to be suitable for
the culture that has been developed within the organization. The proper accomplishment of
the outcomes that are a part of the strategic management method is an important part of the
strategy implementation process (Frynas and Mellahi 2015).
According to Engert, Rauter and Baumgartner (2016), strategic thinking is considered
to be significant for the proper processes of business organizations in the industry. The
managers are mainly aware of critical needs of proper development of the long term based
view in order to develop a bigger picture for effective formation of the strategies. The process
of strategic management and strategic planning has started evolving in a huge manner

4DEBATES IN STRATEGIC MANAGEMENT ANALYSIS
between the years 1950s to 1960s. The strategic management planning is based mainly on
practices that are developed in an effective way in order to formulate strategies in an efficient
manner (Durand, Grant and Madsen 2017). The proper execution of strategies is considered
to be a major aspect that is able to affect to develop value for the business organizations. The
effective collaboration between the management of the organization and the employees is a
significant part of the strategic planning method (Frynas and Mellahi 2015).
As Barros, Hernangómez and Martin-Cruz (2016), the process of strategic
management faces major levels of challenges in the proper implementation in different
organizations. The recommendations are mainly developed that the management of the
organizations are able to implement different strategies after the proper study of the internal
and external environment. The major challenges are based on the methods by which the
stakeholders of the company can be involved within the organizational processes (Sakas,
Vlachos and Nasiopoulos 2014). The strategies that are a part of the strategic management
method are able to lead to the proper improvement of performance levels of organizations.
Strategic management is a significant aspect that is based on the effective involvement of the
stakeholders in the organizational processes (Frynas and Mellahi 2015). The evaluations of
different strategic management plans are applied in order to assess the levels of effectiveness
in the ways by which different goals are met. Levels of communication between stakeholders
of an organization can be implemented in achievement of the strategic management based
goals (Demir, Wennberg and McKelvie 2017).
As discussed by Ethiraj, Gambardella and Helfat (2018), the debates that are
developed between the senior management of the organization can lead to the implementation
of strategic management. A major challenge that is faced by the organizations is related to the
effective definition and the proper understanding of different strategic management based
goals. The debate that is faced by the organizations with respect to proper implementation of

5DEBATES IN STRATEGIC MANAGEMENT ANALYSIS
strategic management is considered to be an important part of the growth of goals and
objectives of the organization (Michael, Storey and Thomas 2017). Another major challenge
that is faced by the organizations in the method of strategic management is based on the
opposition that is faced on the proper application of the management based approaches. The
levels of communication in strategic management process are an important factor that have
an impact on the effective organizational operations (Sakas, Vlachos and Nasiopoulos 2014).
As discussed by Meyer, Neck and Meeks (2017), the goals of strategic management
can be achieved by the organization with the help of proper involvement of the stakeholders
and the levels of contribution that are provided to them as well. The debates that are
developed between the teams of the modern organizations are considered to be major factors
that can have an impact on the strategic management application (Frynas and Mellahi 2015).
The levels of motivation that have been developed within the stakeholders or employees have
an impact on the success of strategic management. The leaders and their style of leadership is
an important factor that has an impact on the organizational operations and the goals that
have been set by the organization as well. The performance levels of the companies and the
employees are able to affect the methods by which the employees are able to provide key
levels of support in different activities (Michael, Storey and Thomas 2017).
Many different researchers have argued that the strategic management process is not
always considered to be active for the development of future processes of the modern
organizations. The companies in the modern business environments have not focused on
different strategies in order to develop the future processes. The conversations that have been
developed between the management of the organizations are mainly based on the resource
allocation processes and the development of budget as well (Engert, Rauter and Baumgartner
2016). The reallocation of resources is however not considered to be a major part of strategic
management related activities that are performed by the organizations. The strategic

6DEBATES IN STRATEGIC MANAGEMENT ANALYSIS
management process however does not provide major levels of prominence to the leadership
process and the economics of the country as well (Durand, Grant and Madsen 2017). The
connection between the strategies and the behaviours of the employees have not been
developed by the companies in an effective way. The differences that exist between the
strategic management requirement of various organizations are not considered to be
significant for the methods by which they are able to maintain the levels of profitability and
revenues (Hubbard, Rice and Galvin 2014).
Conclusion
The essay can be settled by stating that the process of strategic management is
considered to be a significant aspect that is able to affect the processes of modern
organizations in the industry. The major goal of strategic management is based on the ways
by which future operations can be improved in an effective way. The goals of strategic
management are considered to be a major part of the support that is offered to decision
makers of the company in order to develop the future organizational direction.

7DEBATES IN STRATEGIC MANAGEMENT ANALYSIS
References
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8DEBATES IN STRATEGIC MANAGEMENT ANALYSIS
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