Strategic Management Report: Corporate and Business Objectives of Dega

This report provides a comprehensive analysis of the strategic management practices of Dega Broadcast Systems, a UK-based company specializing in technical installation services for the television and radio industry. The report begins with an introduction to strategic management, defining corporate and business strategies and their importance. It then provides a brief history of Dega Broadcast Systems, highlighting its establishment in 1988 and its operational focus on the UK market. The core of the report focuses on the company's corporate and business objectives, analyzed through the SMART framework. The corporate objectives emphasize building strong customer relationships and expanding market share, while business objectives outline short-term goals, such as improving service quality, expanding the product range, and reducing waste. The report concludes by emphasizing the importance of strategic management for business success and provides a list of relevant references.