This report presents a strategic management plan for Etisalat, addressing key considerations for its development and implementation. It emphasizes improving service quality, digitizing services, integrating stakeholder interests, and increasing revenue generation. The plan also highlights the importance of change management and conflict resolution. The report provides a summary of the plan, insights from academic literature, and identifies 'comfort traps' in strategic planning, including the confusion between planning and strategizing, cost-based thinking, and self-referential strategy frameworks. The analysis is based on the Harvard Business Review article 'The Big Lie of Strategic Planning' and other academic sources, providing a comprehensive overview of the company's strategic direction.
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