Strategic Management (MAN302): Evaluation Tools Analysis and Report

This report provides an overview of strategic evaluation tools used to assess and improve business performance. It focuses on two key tools: Scenario Planning and Balanced Scorecard. Scenario Planning is presented as a method for analyzing future scenarios and assessing a company's competitive position, brand value, and strategic alignment. The report highlights the importance of evaluating strategies based on key results areas and the ability to adapt to market changes. The Balanced Scorecard is introduced as a strategic management system for measuring and monitoring strategies, with an emphasis on core values, vision, and strategic focus. The report uses Collins Food Limited as a case study to illustrate how these tools can be applied, examining the company's use of differentiation and cost leadership strategies to achieve competitive advantages and market share. The report also emphasizes the importance of aligning strategies with mission and vision statements to achieve success.

Strategic Management

STRATEGIC MANAGEMENT 1
Week 12
Evaluation Tools
There are many tools which can be used by the company to evaluate the strategies of the
organisation. Balanced Scorecard, Scenario Planning and the many others are the effective
tools which are used by the companies in order to evaluate the strategies. These tools are
helps the company to achieve the objective and it has been seen that these tools are effective
for the company. The evaluation tools of the company are as follows:
Scenario Planning
Scenario Planning is a structured way of organisation to think about the future. The company
develop a scenario to analyse the performance of the company. Analysing the performance
and success of the company in the market are the appropriate ways to evaluate the strategy of
the company. As per the key results area of the company, it is observed that the company
provides the different designs to its consumer in order to gain the competitive advantage
(Economist, 2018). As per the company key performance indicator, it has been seen that the
company has an exceptional brand value in the market which is a main factor for the
company. The exceptional brand value of the company states that the company uses the
differentiate strategy which is highly useful for the company. It can be said that the company
has high degree of strategies as per its plan. The manager of the company can evaluate the
strategies by evaluating the characteristics of the strategies which is used by the company. As
the company has high brand value which reflects that the company has high threat of
competitors. With the help of this tool, it can analyse the position of the company as per its
competitors. The main objective of the company is to go beyond its strategy and beat the
competitors in the market. The company achieve its objective by achieving by using the

STRATEGIC MANAGEMENT 2
differentiate strategy in order to develop the different product (Collins Food Limited, 2019).
As per the characteristics of strategies of the company, it can expand the business with these
strategies at the higher level. The strategies which are used by the company are highly
effective to achieve the objective.
Balanced Scorecard
Balanced Scorecard is a strategic management and planning system which can be used by the
company in order to measure and monitors the strategies. This tool helps the company to
evaluate the strategies of the company because strategies are the main source to achieve the
objective. The model contains the main factors of the company which helps to measure the
performance. Core Values, Vision, and Strategic Focus areas are the elements which are
considered while evaluating the strategies. Collin Food is the company which can easily use
this tool to evaluate its strategies by determining its performance as per the mission and
vision statement. As per the key performance indicator, it is observed that the primary
objective of the company is to grab the niche market (Surbhi, 2017). The company uses the
cost leadership strategy in order to achieve the objective. It has been seen that cost leadership
strategy is an appropriate strategy for the competitive market. As the company have high
market share due to its differentiation and cost leadership strategy which reflects that the
company has good key results area. As per the Key result area of the company, states that the
company achieved success by developing its strategies according to its mission and vision.

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References
Collins Food Limited. (2019) News & Announcements. [online] Available from:
http://www.collinsfoods.com/investors/news-and-announcements/ [Accessed 9/2/19].
Economist. (2018) Scenario planning. [online] Available from:
https://www.economist.com/news/2008/09/01/scenario-planning [Accessed 9/2/19].
Surbhi, S. (2017) Difference between KPI and KRA. [online] Available from:
https://keydifferences.com/difference-between-kpi-and-kra.html [Accessed 9/2/19].